WFG REfresh - Nick Mallory - Hard-won Lessons from the Beer Trenches

Building on the presentation from last year (Hard-won Lessons from the Beer Trenches), this year’s keynote opts to dive deeper into the tactical measures of building a brand in a tough market. Using my recent experience building the brand at Boneyard Beer, I’ll offer tactical advice, measure and frameworks we use (and are using) in the beer industry to craft brands that stand out in a sea of sameness. Read less