Although the protection of secrets is often vital to the survival of organizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. We explore how and why this is the case. We identify two dimensions of leaks: (1) whether the information in the leak is factual or concocted, and (2) whether leaks are conducted overtly or covertly. Using these two dimensions, we identify four types of leaks, which we term informing, dissembling, misdirecting, and provoking. We also provide a framework to help managers decide whether or not they should leak secrets.
Pollen VC Building A Digital Lending BusinessPollen VC
Pollen VC builds a digital lending business to help app developers access their app store earnings early. Their tech platform connects directly to app stores to price risk in real time. This allows developers to reinvest earnings daily into user acquisition instead of waiting 60+ days for platforms to pay out. Typically, developers fail to get early credit and can't acquire more users, but Pollen VC's new model provides funding using real-time app data to validate risk. They aim to fund more opportunities for long tail developers by improving access to working capital.
Dropbox provides secure file sharing, collaboration, and storage solutions. As of December 31, 2020, the company had approximately 700 million registered users across 180 countries. The company was formerly known as Evenflow, Inc. and changed its name to Dropbox, Inc. in October 2009.
Dropbox made its debut on the startup scene at the Y Combinator Demo Day in the summer of 2007.Sequoia Capital shared Dropbox’s original pitch deck, which helped the company raise its $1.2M seed round that year. In just 17 slides, the presentation makes a compelling case for their freemium business model and viral acquisition strategy.
See more: bestpitchdeck.com/dropbox
bestpitch.es/dropbox-pitch-deck-template
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Digitization is evolving at a rapid pace for the U.S. economy. The implications for companies, governments, and individuals are enormous. Those who are already successfully riding the wave are achieving faster growth in revenue, productivity, and profit margins. Those who opt out risk being swept away.
This document summarizes key insights from a McKinsey presentation on customer journey analytics and big data. It finds that companies are storing large amounts of data but few know how to extract value from it. Analyzing customer journeys rather than individual touchpoints provides more predictive insights into customer satisfaction and churn. Mapping important customer journeys in an industry reveals opportunities to improve the customer experience and reduce costs. The presentation provides an example of a retail bank that identified ways to decrease service costs and improve customer satisfaction by analyzing its customer journey data.
This document provides a summary of fundraising rounds for AI and data startups in Europe in 2016. Some key findings include:
- Over 270 startups raised $774 million in 2016, up from $583 million in 2015.
- The average funding round was $3.7 million.
- France and the UK led fundraising totals, with 108 startups in the UK raising $188 million and 37 startups in France raising $118 million.
- Early stage investments boomed, with $215 million invested in 170 early stage startups.
- In 2016, focus shifted from marketing applications to technologies using natural language processing, speech recognition and other AI techniques, as well as applications in healthcare, agriculture and other industries
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Publishing Production: From the Desktop to the CloudDeanta
The publishing landscape is evolving from a format-driven industry to a content-focussed one. As such our processes and technology solutions should adapt to meet these changing needs. This presentation looks at moving from a static desktop-based workflow to that of a collaborative cloud-based one.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
7 Ways to Lead Digital Transformation Without Being an IT SpecialistVistage UK
SMEs should be embracing the digital transformation to grow their businesses. This slideshare shows how non-IT business leaders can use strategic thinking and leadership excellence to drive innovation and change.
The essential elements of a digital transformation strategyMarcel Santilli
This document discusses how digital transformation is inevitable for enterprises due to ongoing digital disruption. It defines digital transformation as using digital technologies to improve customer experience, products/services, and business operations. The document outlines three approaches to digital transformation: IT transformation, business operations transformation, and business model transformation. It recommends that enterprises focus on business operations transformation by recognizing disruption, focusing on customers, rethinking their business, and not waiting too long to transform.
Beyond the Hype: Crossing the chasm with AI and patient chronic disease management
AI is the new mantra in healthcare and is being touted by many as one of the impending saviours of personalising the patient experience, as it is a key component of the much-vaunted Transformation of Self-Care. By others it’s seen as flawed and impractical to adopt, as the quality of data and process collation is driven by the behaviour of the patient and therapy ecosystem they currently live in. This talk looks at lessons learnt from when AI has attempted to digitally transform patient and caregiver behaviour as part of chronic disease self-care. The focus will be on digital medical devices for asthma, allergies and regular medication based on the implementation and pilot testing of real-world AI solutions, which have been key to learning what design-thinking works and does not work when designing AI into a patients life. Attendees will hear what design-thinking approaches were taken, the benefits-and drawbacks of how this impacted factors that make adjustment to chronic medical illness psychologically demanding, and how cross-collaboration worked with business product owners, data scientists, engineers, patients and caregivers. The talk concludes with a summary of challenges, opportunities and future capabilities needed by designers when creating self-care solutions for patients and caregivers, where AI is trusted enough to act on insights.
The document discusses how digital transformation is needed in the banking industry to deliver an improved customer experience. It describes a scenario of a customer ("Sarah") going through the home loan process. In the past, the process took days to complete but now it can be done in 30 minutes through digital tools like automated loan initiation, processing, and disbursement enabled by process automation, mobility frameworks, content management, business rules, robotic process automation, and case management working together. These digital tools allow for cross-channel experiences, exception handling, and straight-through processing to seamlessly serve customers. When done right, digital transformation can transform customers into advocates by delivering fast, simple, and personalized service.
The Proof Strategies CanTrust Index, now in its 8th year, is a leading source of research and insights on trust in Canada. We report a distinctly Canadian story. Societies, democracies and economies cannot function without trust.
Our study uses a 7-point scale with 7 being the highest trust and 1 being the lowest. Respondents choosing 7, 6 or 5 result in the percentages of trust used in this report.
The Proof Strategies CanTrust Index is released within one month of completion to ensure the most current data and analysis, unlike older studies. Our research tells the unique story of trust among Canadians, and who they believe is trustworthy in this world of ever-increasing misinformation, conspiracy theories and keyboard warriors.
This webinar presentation discusses digital transformation and how companies can adapt to changing consumer expectations and behaviors in the digital age. The presentation defines digital transformation as realigning technology and business models to engage customers at every touchpoint. It discusses how mapping customer journeys can reveal how consumer habits now outpace organizations. The presentation also addresses common inhibitors to change and recommends forming cross-functional digital teams with clear roles and direct executive support to drive transformation initiatives.
Why, When and How Do I Start a Digital Transformation?Acquia
The document discusses digital transformation and provides guidance on how to execute it. It emphasizes defining a clear digital ambition and envisioning how digital can provide new advantages for the business. It recommends assessing customer needs, known and unknown, and using these to develop projects and a roadmap. Finally, it outlines a framework for imagining, delivering, and scaling the digital transformation through iterative development and close monitoring of results.
The document discusses digital transformation and its impact. It covers topics like drivers of digital transformation, how it is affecting industries, IT, stakeholders, and the benefits and challenges of adoption. Digital transformation is redefining industries through convergence of social, local and mobile technologies, leading to superior customer experiences. It is driving fundamental shifts in business models and cost structures across media, telecom, financial services, education, healthcare and other industries.
How to work a crowd: Developing crowd capital through crowdsourcingIan McCarthy
Traditionally, the term ‘crowd’ was used almost exclusively in the context of people who self-organized around a common purpose, emotion, or experience. Today, however, firms often refer to crowds in discussions of how collections of individuals can be engaged for organizational purposes. Crowdsourcing–—defined here as the use of information technologies to outsource business responsibilities to crowds–—can now significantly influence a firm’s ability to leverage previously unattainable resources to build competitive advantage. Nonetheless, many managers are hesitant to consider crowdsourcing because they do not understand how its various types can add value to the firm. In response, we explain what crowdsourcing is, the advantages it offers, and how firms can pursue crowdsourcing. We begin by formulating a crowdsourcing typology and show how its four categories –— crowd voting, micro-task, idea, and solution crowdsourcing–—can help firms develop ‘crowd capital,’ an organizational-level resource harnessed from the crowd. We then present a three-step process model for generating crowd capital. Step one includes important considerations that shape how a crowd is to be constructed. Step two outlines the capabilities firms need to develop to acquire and assimilate resources (e.g., knowledge, labor, funds) from the crowd. Step three outlines key decision areas that executives need to address to effectively engage crowds.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
Venture capitalists, especially those investing at the early stage, could be described as “relationship capitalists”. You’ll often hear how investors approach their commitments like a marriage, and that they think long and hard about with whom they want to go to bed. Avoid picturing that second part.
But the VC mystique can be inexplicable at times. Why do they send such curt emails? What the #%$! do they mean by “traction”? Are they even paying attention?!
Here are some things they might be thinking (but probably won’t flat-out say) during the courtship process, and how you can prepare, take ownership, and rock the pitch.
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!Eric Jackson
On Dec. 13, 2015, SpringOwl released this 99 page presentation on why Yahoo needs substantial change from the status quo and why it would be a mistake to sell the core business now at the lows. We offer our 9 point plan for how to turn around the company and create the most amount of value with the least risk for shareholders (and employees)
The presentation summarizes TRC's business and financial performance. TRC provides engineering, consulting and construction management services to the energy, environmental and infrastructure industries. It has transformed its business through acquisitions, cost reductions and a focus on higher-growth markets. TRC has a diversified revenue base across business segments and clients. It is pursuing organic growth and acquisitions in the utility/power and oil & gas industries. TRC has strengthened its balance sheet and is demonstrating improved financial metrics as it leverages its business model.
Houlihan Lokey: Valuation in the Delaware CourtsHoulihan Lokey
This document summarizes a panel discussion on valuation issues in Delaware courts. The panel discusses recent developments in valuation methodologies, appraisal proceedings, and fiduciary duty litigation where valuation is at issue. The key points are:
1) The Delaware courts, through appraisal cases, provide guidance on acceptable valuation methodologies such as discounted cash flow analysis and give preferences to certain inputs like using management projections.
2) Appraisal proceedings determine "fair value" owed to shareholders for their shares, excluding any value related to a merger. Fiduciary duty cases may also involve assessing fair value.
3) Recent cases have given more weight to third-party sales values as evidence of fair value when the sales process
Black Box Thinking - The Surprising Truth About SuccessMatthew Syed
In his new book Black Box Thinking, award winning journalist and best-selling author Matthew Syed shares the surprising truth about success (and why some people never learn from their mistakes).
Covering topics including marginal gains, closed loops, blame culture, the logic of failure and creating a growth culture, Matthew uses gripping case studies, exclusive interviews and really practical takeaways to explain how you can turn failure into success.
Whether developing a new product, honing a core skill or just trying to get a critical decision right, Black Box Thinkers aren't afraid to face up to mistakes. In fact, Black Box Thinkers see failure as the very best way to learn. Rather than denying their mistakes, blaming others or attempting to spin their way out of trouble, these institutions and individuals interrogate errors as part of their future strategy for success.
This is a visual preview of Black Box Thinking. You can pick up a copy of the book at www.mathewsyed.com/blackboxthinking
GP Bullhound LLP puts together its annual report on valuations, revenues and "unicorns" inside the European Union (this is the final list in which UK based companies are being counted as European!)
Why Boards Matter: Building and Developing a World Class Board of DirectorsJim Citrin
Our insights about the market for board talent across S&P 500, the U.S. Tech Industry, and early stage growth companies as well as a cross section of boards interested executives based on the Spencer Stuart Board Index, the U.S. Tech Board Index, and a SurveyMonkey survey put together as input for #WhyBoardsMatter, a joint presentation from Spencer Stuart and Kleiner Perkins.
Read the full post here:
SpringOwl's 99 Page Presentation On Turning Around ViacomEric Jackson
In this 99 page presentation, we lay out why Viacom's stock price has been cut in half in the past year, and our proposed plan for turning the company around.
The new new competition - How digital platforms change competitive strategyPlatform Revolution
The document discusses how platform competition differs from traditional competition. Platform competition occurs at three levels: between platforms, platforms and their partners, and partners within a platform's ecosystem. Platforms win by owning their ecosystem, monitoring it for valuable resources, leveraging user data, acquiring companies built on their platform, monitoring adjacent areas, and having superior technological design. Some markets become "winner-take-all" where network effects drive users to a single dominant platform. Understanding platform competition is important for both platforms and participants in their ecosystems.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
- The gig economy as currently defined will not last long term, as tasks like ridesharing and delivery are likely to be automated. However, skilled professionals using platforms like Thumbtack to find clients will persist and proliferate.
- Technology is empowering skilled tradespeople by allowing them to connect directly with customers and run their businesses more efficiently without traditional employers. Skilled professionals are less reliant on college degrees and are building middle-class lifestyles through online skills marketplaces.
- Policymakers should support independent workers through policies that provide safety nets and make it easier for skilled professionals to succeed without full-time employment.
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
2015 Global Innovation 1000 study: Innovation’s New World OrderPwC's Strategy&
For the 11th year running, Strategy&, PwC's strategy consulting business, analyzed the top 1,000 public companies around the world that spent the most on R&D during the last fiscal year. This year’s results paint a detailed picture of not only who’s spending the most on R&D, but also where they are spending it.
Culture Code: Creating a Company You LoveDharmesh Shah
The document discusses the importance of creating a strong culture for a startup company. It notes that while many startups don't focus on culture, leaving it to develop haphazardly, culture actually plays a crucial role in a company's success by determining the types of people it attracts and retains. The document provides tips for founders such as defining the company's mission, values, and vision of success to shape the emerging culture in a deliberate way rather than leaving it to chance. It emphasizes that culture will develop whether intentionally managed or not, so founders should focus on cultivating the type of culture they want for their growing business.
Organizations should (1) articulate clear goals for their digital storytelling, such as increasing donations or volunteer recruitment. They should (2) identify their target audiences and understand those audiences' interests and motivations. Finally, organizations should (3) set specific, measurable objectives for their storytelling, such as getting 1,000 shares of a story on social media. Developing a clear strategy is necessary to craft engaging content and reach the right people.
Although the protection of secrets is often vital to the survival of orga- nizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. We explore how and why this is the case. We identify two dimensions of leaks: (1) whether the information in the leak is factual or concocted and (2) whether leaks are conducted overtly or covertly. Using these two dimensions, we identify four types of leaks: informing, dissembling, misdirecting, and provoking. We also provide a framework to help managers decide whether or not they should leak secrets.
We’re leaking, and everything’s fine: How and why companies deliberately leak...Ian McCarthy
Although the protection of secrets is often vital to the survival of organizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. We explore how and why this is the case. We identify two dimensions of leaks: (1) whether the information in the leak is factual or concocted and (2) whether leaks are conducted overtly or covertly. Using these two dimensions, we identify four types of leaks: informing, dissembling, misdirecting, and provoking. We also provide a framework to help managers decide whether or not they should leak secrets.
This document summarizes the keynote presentation "Planning for the Future of Planning" given by Charlie Quirk. The presentation outlines 7 provocations for how planning needs to evolve for the future: 1) Plan to be useful, 2) Plan to be objective about consumer needs, 3) Plan for reciprocity, 4) View data as an opportunity, 5) Complement communities rather than co-opt them, 6) Plan for cultural disruption, 7) Plan for content to travel well. The document provides background on how consumer attention and media consumption has changed, challenging traditional planning approaches.
The document discusses stock prices and percentage changes for four companies - Apple, Exxon Mobil, Grupo Aeroportuario del Sureste, and Daimler Ag. It provides the closing price, purchase price, and percentage change in stock price for Apple (-5.30%), Exxon Mobil (-3.12%), and Grupo Aeroportuario del Sureste (3.05%). It does not provide the full details for Daimler Ag.
An attempt to understand & assimilate the aspect of ‘Corporate Behavior’ & study this real-life example of corporate misdoing & unethical practice
P&G v/s Unilever
Influencer marketing for brands what you tube and instagram can teach you abo...MarketingForum
This document provides an introduction to a book about influencer marketing. It discusses how influencer marketing has transformed industries and how some companies have benefited greatly from utilizing this strategy. The author aims to deconstruct what really makes influencer marketing effective through sharing their experiences and insights from over 10,000 influencer marketing campaigns. Readers will learn frameworks, strategies, and tactics that can be applied to build successful influencer programs. Key areas that will be covered include identifying the right influencers, creative strategies, building scalable programs, and measuring results. The goal is to provide practical wisdom to help both brands and creators optimize their approaches to influencer marketing.
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
Growing Your Business In The Modern Economy: 6 VCs Weigh InEric Dahl
Venture capitalists discuss how startup growth and risk have changed in recent years. Fewer startups are going public, with acquisitions now the more common exit. Growth rates and timelines can vary significantly by company and industry. While conventional wisdom says growth only occurs early, some companies like Omniture grew revenues over 2,000% in four years after being founded. VCs say there is no single definition of growth, and it depends on factors like revenue, users, or net revenue. Managing risk and building for the long-term is most important.
1.Intorduction To begin with, we have decided to come up with a.docxchristiandean12115
1.Intorduction
To begin with, we have decided to come up with a product called “Build Your Future.” The purpose for our brand “Build Your Future” is to help people find that perfect spouse they’ve been missing or searching for. Who wouldn’t want the perfect spouse for someone who’s always going to be there for you and never cheat. “Build Your Future” is also for people who are lonely and don’t have what it takes to get the person they want. Our company will be building human like robots with artificial intelligence from the ground up based off the buyer’s preference. Consumers will have the choice of everything they would want to be included in their person of interest for instance; hair color, skin color, height, weight, and personality.
2. Method
The mastermind behind the planning came about via social media. Social media is a platform that allows many individuals to create and share their ideas in social networking. So as I prepared to do my secondary research, I used social media sites like Facebook, Twitter, and Instagram to gather all the intake I needed for our new products. While doing this, we found many sources like “Being single hits very hard at night”, “I deserve everything and then some”, “The older you get the harder it is to like somebody”, “This generation will really have you kicking it solo”, and many more. Going about this process gave me a lot of information I needed, being that almost everyone in this generation communicate through the internet.
Based off of our research for our secondary data, we decided to provide surveys amongst several individuals. In the survey, we asked if any would want to find their significant other the natural way or build one. Out of a total of 100 surveys, 75% of the people requested build as their choice. Also in the survey, we provided other questions regarding the choice of building their soulmate like; descriptive features, personality traits, and other qualifications that would matter in their case for their spouse to convey. The answers to those questions would help significantly being that our new product has the ability to assemble whatever you would prefer your spouse to have. Interviews were also conducted to go off of the surveys presented to strongly justify the individual’s choice and honesty.
3. Summary of Secondary Research
4. Target Market
Target market consists of anybody who is seeking love. Teenagers, Young Adults, Senior Citizens, and Middle Age People of all ages. On our website we will have a We always see people complain or have problems with their spouse no matter the age this product will be useful and helpful. Build Your Future gives these people the ability to have it all and create just what you want in a spouse.
5. Product Description and Benefit Analysis
Our product is an actual man or woman you have the opportunity to create and build your own spouse. The benefits of this product gives the.
The chapter discusses the U.S. Marines' battle in the Bois de Belleau woods during World War I, where they succeeded in capturing the woods from German forces after facing heavy casualties and difficulties with lack of water and supplies. Major Wise was ordered to clear the northern end of the woods but failed due to lack of support from Hughes' forces. The Marines continued facing gas attacks and barrages of explosives from the enemy as they tried to fully take the woods.
This document discusses 10 truths that are reshaping the corporate world according to a study by Havas Worldwide. It focuses on the first truth, which is that companies are expected to be transparent in their operations as consumers want to know what happens behind closed doors. The public and media now scrutinize companies' labor practices, sourcing, and environmental impact. Transparency has become imperative for businesses to earn trust and loyalty. Consumers have various tools to research companies' social and environmental records.
The Future 100 Trends and change to watch in 2016Filipp Paster
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
JWT The future-100--trends-and-change-to-watch-in-2016Brian Crotty
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
This document provides an overview of emerging trends to watch in 2016 across various sectors such as culture, technology, food/drink, travel, and brands/marketing. Some key trends highlighted include the growing emphasis on empathy in business, the increasing influence of China on Hollywood entertainment, a movement towards celebrating diversity and taboo-breaking discussions around women's health issues, and generation Z demanding influencers who combine their public profiles with social/political messages. The summary examines emerging themes across consumer behavior, media, and society.
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through funding and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to overly realistic styles. Technology continues to permeate all areas and data usage is an area to watch as consumer concerns over privacy and targeted advertising rise.
Today, the Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, released its The Future 100: Trends and Change to Watch in 2016 report.
This document provides a case matrix that summarizes key details about various case studies covered in Rothaermel's textbook. The matrix lists the chapter, case name, primary and secondary industries, companies featured, and strategic issues covered for each case. It aims to synthesize essential information from the cases in a concise table format for easy reference.
Proctor & Gamble (P&G) is the world's largest maker and distributor of household and consumer goods. It has 21 "super brands" that generate over $1 billion in annual sales each. P&G operates in over 80 countries and has a diverse portfolio of brands across beauty, health, grooming, fabric and home care categories. The company focuses on innovation, brand building, and sustainability to maintain its leadership position in the consumer goods industry.
Similar to We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak Secrets (20)
The open academic: Why and how business academics should use social media to ...Ian McCarthy
Abstract: The mission of many business schools and their researchers is to produce research that that impacts how business leaders, entrepreneurs, managers, and innovators, think and act. However, this mission remains an elusive ideal for many business school academics because they struggle to design and produce research capable of overcoming the "research-practice gap." To help those scholars address this gap, we explain why and how they should use social media to be more 'open' to connecting with, learning from, and working with academics and other stakeholders outside of their field. We describe how social media can be used as a boundary-spanning technology to help bridge the research-practice gap. To do this, we present a process model of five research activities: networking, framing, investigating, dissemination, and assessment. Using recently published research as an illustrative example, we describe how social media was used to make each activity more open. We conclude with a framework of different social media-enabled open academic approaches (connector, observer, promoter, and influencer) and some dos and don'ts for engaging in each approach. This paper aims to help business academics rethink and change their practices so that our profession is more widely regarded for how its research positively impacts practice and societal well-being more generally.
Big Data for Creating and Capturing Value in the Digitalized Environment: Unp...Ian McCarthy
Despite significant academic and managerial interest in big data, there is a dearth of research on how big data impacts
the long-term firm performance. Reasons for this gap include a lack of objective indices to measure big data
availability and its impact, and the tendency of studies to ignore the costs associated with collecting and analyzing
big data, assuming that big data automatically delivers benefits to firms. Focusing on how firms create and capture
value from big data about customers, we use the resource-based view and three dimensions of big data (i.e., volume,
variety, and veracity) to understand when the benefits outweigh the costs. Relying on the number of downloads of
mobile device applications, we find that volume of big data has a negative effect on firm performance. This result
suggests that the “bigness” of big data alone does not ensure value creation for a firm, and could even constitute a
“dark side” of big data. Because big data variety—measured as the number of types of information taken per each
application—moderates the negative effects of big data volume, simultaneous high values of volume and variety
allow firms to create value that positively affects their performance. In addition, high levels of veracity (i.e., a high
percentage of employees devoted to big data analysis), are linked to firms benefiting from big data via value capture.
These findings shed light on the circumstances in which big data can be beneficial for firms, contributing to a better
theoretical understanding of the opportunities and challenges and providing useful indications to managers.
Standardization in a Digital and Global World: State-of-the-Art and Future Pe...Ian McCarthy
We discuss how the standards emerge from an interaction between three main sources, the standards standard-setting organizations (SSOs), the competitive market forces, and the government. We present a framework (see Table I) that highlights how these sources differ and work together to shape the standardization in a digital and global context. Also, using this framework, we introduce the contribution of each article of this issue and their contribution to some of the major issues that the standardization is facing today in a digital and global world. We conclude with the suggestions of avenues for future research on this topic.
Open branding: Managing the unauthorized use of brand-related intellectual pr...Ian McCarthy
Consumers often innovate with brand-related intellectual property (IP) without permission. Although firms often respond by exercising their legal right to stop such activity, there are a variety of situations in which consumers’ unauthorized use of brand-related IP can be desirable for a brand or in which enforcing IP rights can adversely affect a brand. This article illustrates situations in which managers may benefit from choosing to forgo exercising their IP rights. To assist managers, this article contributes a framework for understanding the managerial approaches to situations in which consumers use IP without permission.
Does getting along matter? Tourist-tourist rapport in guided group activitiesIan McCarthy
Guided group activities, where tourists consume with other tourists, are common and important. Although the
tourism and services literature suggests customer-employee rapport impacts customer satisfaction, the composition
and impact of tourist-tourist rapport in guided group activities have received minimal attention. We use a
three-study mixed method approach to conceptualize and examine tourist-tourist rapport in guided group activities.
Study 1 identifies two recognized dyadic dimensions of tourist-tourist rapport (enjoyable interaction and
personal connection) and two new group-based dimensions (group attentiveness and service congruity). Study 2
(video experiment) and Study 3 (field experiment) find that enjoyable interaction and personal connection
mediate the relationship between group attentiveness and service congruity with satisfaction. Thus, touristtourist
rapport in a group context is more multidimensional and complex than previously conceptualized for
customer-employee rapport and non-group contexts. Further, we find tourist-tourist rapport is a critical service
factor such that high levels satisfy, while low levels dissatisfy.
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
The document discusses workplace bullshit and how to deal with it. It defines bullshit as statements made without regard for truth and explores why people produce and consume bullshit. It presents the C.R.A.P framework for comprehending, recognizing, acting on, and preventing bullshit which includes encouraging critical thinking, expertise over opinions, and prohibiting excessive jargon. Some open questions are identified for further researching the impacts and causes of bullshit.
What Next for Rowing? Exploring the Discontinuous Side of ChangeIan McCarthy
This document discusses continuous and discontinuous change in rowing. Continuous change involves incremental improvements but staying within the same overall direction, while discontinuous change means doing things differently or for different people and changing directions. Discontinuous change can provide great benefits but is difficult because it is disruptive, seen as inferior, and perceived as going against tradition. It requires being open to new ideas from outside rowing and from users.
Social media? It's serious! Understanding the dark side of social mediaIan McCarthy
This document discusses the dark side of social media and its unintended negative consequences. It begins by noting that while research has focused on the benefits of social media, there are also significant risks to individuals, communities, firms, and society. Examples of these risks include cyberbullying, addiction, trolling, witch hunts, fake news, and privacy abuse.
The document then adapts an existing social media framework to explain how each of the seven functional building blocks of social media (conversations, sharing, presence, relationships, reputation, groups, identity) can have unintended negative consequences. For each building block, examples are given of how functions meant to connect and engage users can enable harmful behaviors like harassment, inaccurate information
Leveraging social capital in university-industry knowledge transfer strategie...Ian McCarthy
University-industry partnerships emphasise the transformation of knowledge into products and processes which can be commercially exploited. This paper presents a framework for understanding how social capital in university-industry partnerships affect knowledge transfer strategies, which impacts on collaborative innovation developments. University-industry partnerships in three different countries, all from regions at varying stages of development, are compared using the proposed framework. These include a developed region (Canada), a transition region (Malta), and a developing region (South Africa). Structural, relational and cognitive social capital dimensions are mapped against the knowledge transfer strategy that the university-industry partnership employed: leveraging existing knowledge or appropriating new knowledge. Exploring the comparative presence of social capital in knowledge transfer strategies assists in better understanding how university-industry partnerships can position themselves to facilitate innovation. The paper proposes a link between social capital and knowledge transfer strategy by illustrating how it impacts the competitive positioning of the university-industry partners involved.
Do your employees think your slogan is “fake news?” A framework for understan...Ian McCarthy
Purpose – This article explores how employees can perceive and be impacted by the fakeness of their company slogans.
Design/methodology/approach – This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to understand fake company slogans.
Findings – Employees attend to two important dimensions of slogans: whether they accurately reflect a company’s (1) values and (2) value proposition. These dimensions combine to form a typology of four ways in which employees can perceive their company’s slogans: namely, authentic, narcissistic, foreign, or corrupt.
Research limitations/implications – This paper outlines how the typology provides a theoretical basis for more refined empirical research on how company slogans influence a key stakeholder: their employees. Future research could test the arguments about how certain characteristics of slogans are more or less likely to cause employees to conclude that slogans are fake news. Those conclusions will, in turn, have implications for the
morale and engagement of employees. The ideas herein can also enable a more comprehensive assessment of the impact of slogans.
Practical implications – Employees can view three types of slogans as fake news (narcissistic, foreign, and corrupt slogans). This paper identifies the implications of each type and explains how companies can go about developing authentic slogans.
Originality/value – This paper explores the impact of slogan fakeness on employees: an important audience that has been neglected by studies to
date. Thus, the insights and implications specific to this internal stakeholder are novel.
Making sense of text: artificial intelligence-enabled content analysisIan McCarthy
This document discusses using artificial intelligence (AI) for content analysis and compares it to manual and computer-aided content analysis approaches. Specifically, it examines the text of leadership speeches using IBM Watson to conduct an AI-enabled content analysis. The key findings are that relative to manual and computer-aided content analysis, AI-enabled content analysis provides high reliability, high validity, and moderate efficiency. The document contributes by highlighting the continued importance of content analysis and providing a roadmap for how to use AI-enabled content analysis.
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
Abstract Many organizations are drowning in a flood of corporate bullshit, and this is particularly true of organizations in trouble, whose managers tend to make up stuff on the fly and with little regard for future consequences. Bullshitting and lying are not synonymous. While the liar knows the truth and wittingly bends it to suit their purpose, the bullshitter simply does not care about the truth. Managers can actually do something about organizational bullshit, and this Executive Digest provides a sequential framework that enables them to do so. They can comprehend it, they can recognize it for what it is, they can act against it, and they can take steps to prevent it from happening in the future. While it is unlikely that any organization will ever be able to rid itself of bullshit entirely, this article argues that by taking these steps, astute managers can work toward stemming its flood.
The Promise of Digitalization: Unpacking the Effects of Big Data Volume, Vari...Ian McCarthy
Despite significant academic and managerial interest in big data, there is a dearth of research on how big data impacts long-term firm performance. Reasons for this gap include a lack of objective indices to measure big data availability and its impact, and the tendency of studies to ignore the costs associated with collecting and analyzing big data, assuming that big data automatically delivers benefits to firms. Focusing on how firms create and capture value from big data about customers, we use the resource-based view (RBV) and three dimensions of big data (i.e., volume, variety and veracity) to understand when the benefits outweigh the costs. Relying on the number of downloads of mobile device applications, we find that volume of big data has a negative effect on firm performance. This result suggests that the ‘bigness’ of big data alone does not ensure value creation for a firm, and could even constitute a ‘dark side’ of big data. Because big data variety – measured as the number of types of information taken per each application – moderates the negative effects of big data volume, simultaneous high values of volume and variety allow firms to create value that positively affects their performance. In addition, high levels of veracity (i.e., a high percentage of employees devoted to big data analysis), are linked to firms benefiting from big data via value capture. These findings shed light on the circumstances in which big data can be beneficial for firms, contributing to a better theoretical understanding of the opportunities and challenges and providing useful indications to managers.
Masterclass: Confronting indifference to truthIan McCarthy
Many organizations are drowning in a flood of corporate bullshit, and this is particularly true of organizations in trouble, whose managers tend to make up stuff on the fly and with little regard for future consequences. Bullshitting and lying are not synonymous. While the liar knows the truth and wittingly bends it to suit their purpose, the bullshitter simply does not care about the truth. Managers can actually do something about organizational bullshit, and this Executive Digest provides a sequential framework that enables them to do so. They can comprehend it, they can recognize it for what it is, they can act against it, and they can take steps to prevent it from happening in the future. While it is unlikely that any organization will ever be able to rid itself of bullshit entirely, this article argues that by taking these steps, astute managers can work toward stemming its flood.
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
Many organizations are drowning in a flood of corporate bullshit, and this is particularly true of organizations in trouble, whose managers tend to make up stuff on the fly and with little regard for future consequences. Bullshitting and lying are not synonymous. While the liar knows the truth and wittingly bends it to suit their purpose, the bullshitter simply does not care about the truth. Managers can actually do something about organizational bullshit, and this Executive Digest provides a sequential framework that enables them to do so. They can comprehend it, they can recognize it for what it is, they can act against it, and they can take steps to prevent it from happening in the future. While it is unlikely that any organization will ever be able to rid itself of bullshit entirely, this article argues that by taking these steps, astute managers can work toward stemming its flood.
Although manipulations of visual and auditory media are as old as the media themselves, the recent entrance of deepfakes has marked a turning point in the creation of fake content. Powered by latest technological advances in AI and machine learning, they offer automated procedures to create fake content that is harder and harder to detect to human observers. The possibilities to deceive are endless, including manipulated pictures, videos and audio, that will have large societal impact. Because of this, organizations need to understand the inner workings of the underlying techniques, as well as their strengths and limitations. This article provides a working definition of deepfakes together with an overview of the underlying technology. We classify different deepfake types: photo (face- and body-swapping), audio (voice-swapping, text to speech), video (face-swapping, face-morphing, full body puppetry) and audio & video (lip-synching), and identify risks and opportunities to help organizations think about the future of deepfakes. Finally, we propose the R.E.A.L. framework to manage deepfake risks: Record original content to assure deniability, Expose deepfakes early, Advocate for legal protection and Leverage trust to counter credulity. Following these principles, we hope that our society can be more prepared to counter the deepfake tricks as we appreciate its treats.
Social media? It’s serious! Understanding the dark side of social mediaIan McCarthy
Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even the whole of society. Examples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. In this article, we aim to illustrate the multidimensionality of the dark side of social media and describe the related various undesirable outcomes. To do this, we adapt the established social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: conversations, sharing, presence, relationships, reputation, groups, and identity. On the basis of these reflections, we present a number of avenues for future research, so as to facilitate a better understanding and use of social media.
The propensity and speed of technology licensing: at LUISS Guido Carli Univer...Ian McCarthy
Licensing speed: There has been much research interest in the speed of innovation, although few consistent findings have emerged. In this study, we unpack the innovation process and focus on the commercialization stage to examine two questions: Which licensor and patent characteristics determine the speed of licensing? How does the speed of licensing impact the royalties and lumpsum payments to licensors? We addressed these questions by proposing that licensing speed is influenced by variables for licensor prominence (size and experience), licensor knowledge structuration (technological depth, technological breadth and experience), and patent appeal (forward citations, scope and complexity). We predict and find that these variables work to increase the size, complexity and duration of the licensing-out task, while also allowing licensors to take their time to review, negotiate and select agreements with higher royalty rates. These findings are counter to arguments for a fast-paced innovation strategy, as it suggests that for the commercialization stage of the innovation process the relationship between licensing speed and licensor royalty
rates rewards a ‘less haste, greater payoff approach.
Seven steps for framing and testing a research paperIan McCarthy
I use the steps in this presentation to:
(i) test research ideas for research papers,
(ii) shape research papers, and
(iii) help draft the Introduction section of a research paper.
For each step I draft one or two concise paragraphs.
I then present and share these with co-authors, collaborators and colleagues to test the ideas and get feedback on how interesting and valid they are.
I consider and work through these steps several times during the life of a research paper framed.
Ian McCarthy gave a seminar at LUISS Guido Carli University on being a business school professor. He discussed the challenges of balancing research, teaching, and service requirements while pursuing tenure. McCarthy emphasized the importance of having a clear "why" behind one's work to stay motivated. He advised professors to take small steps towards goals, manage their time well, and prioritize health to have long, productive careers. McCarthy also shared his experience using social media to enhance his research and reputation.
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Philip M Caputo
As explained by Philip M Caputo, Tom's River New Jersey, is rapidly emerging as a vibrant hub of innovation and entrepreneurship. With its strategic location, supportive community, and rich history of resilience, this town is transforming into a beacon for entrepreneurial endeavors. Toms River fosters a dynamic environment where ideas flourish, and businesses thrive, from tech startups to creative enterprises.
A template for preparing successful business models and the components of Business model canvas, Enhances Business Plan, Types of Business Models, Steps in preparing business model, a sample business model
Maximise your Business Potential: Annual Planning Workshopchris908327
Are you striving to elevate your business to new heights? Prepare to transform your aspirations into actionable plans with our exclusive 90-Day Planning Workshop, meticulously designed for owners and managers of family and privately owned businesses. Led by Russell Cummings, Australia’s premier business coach from Shifft, this online workshop is your golden ticket to crafting a focused roadmap for the April to June 2024 quarter.
Qatar Airways Kuwait Office serves as a crucial hub for travelers in Kuwait seeking premium air travel services. Located conveniently in the heart of Kuwait City, the office offers a range of services including flight bookings, ticketing, and assistance with itinerary planning. Dedicated staff are available to provide personalized support, ensuring a seamless travel experience. The office also offers information on Qatar Airways' extensive network, luxury amenities, and special offers. Known for its exceptional customer service, the Qatar Airways Kuwait Office is committed to delivering a high standard of service and addressing any travel-related inquiries promptly. For business and leisure travelers alike, it’s the gateway to exploring global destinations with ease.
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...Newman George Leech
Understand the profound impact Newman George Leech has had on the Swiss real estate sector, managing €500 million in assets, while operating from the United Kingdom.
A complete step-by-step guide on how to start,scale and monetize YouTube channels to start earning decent money online. This guide gives brief information on everything you need to know to get started with YouTube automation and scale it up as soon as possible.
Organisational success today hinges on effectively understanding and responding to customer needs across diverse segments with varying expectations and preferences. Indeed, with consumers becoming increasingly demanding, it is more important than ever to prioritise customer experience excellence at every touchpoint.
Ensuring exceptional customer experiences at every level of your organisation is crucial. While customer needs might be different, you must build deep customer experience skills and knowledge to accurately identify, address, and enhance the various grey areas in your customer value journey.
Failing to do this can lead to customer attrition and lost opportunities. A few key considerations can ensure your organisation is on the right track to deliver outstanding experiences.
In this deck, you'll learn the secrets to improving your organisation's customer experience.
You'll also learn:
• How you can measure Customer Experience
• What is means to manage your Customer Experience (CX) and the key components for effective implementation
• Tested strategies to elevate your Customer Experience
• And lastly, the difference between Customer Experience and Customer Service.
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...grouphirani24
Structural engineering forms the bedrock of resilient communities, especially in the face of natural disasters and unforeseen crises. At Hirani Group, our commitment to excellence in structural engineering services is rooted in the belief that robust infrastructure is fundamental to disaster preparedness and long-term resilience. Our team of dedicated professionals specializes in both residential and commercial structural engineering services, ensuring that every project is fortified against potential hazards and stands the test of time. In today’s unpredictable world, the role of structural engineering in disaster preparedness cannot be overstated.
How Do Flange Adapters Work and Why Are They Essential?Texas Flange
Discover how flange adapters work and why they are essential for seamless pipe connections. Enhance efficiency and ensure leak-free operations with top-quality flange adapters.
A Complete Guide of Dubai Freelance Visa and Permit in 2024Dubiz
Dubai warmly welcomes professionals from every field, including freelancers. The city’s strong economy provides a fertile ground for freelancers to thrive and succeed. With the rise of digitalization and changes in employment trends, many people are choosing freelance careers for the independence and flexibility they offer. And where better to start your freelancing journey than in Dubai? However, to begin your journey, you will first need to get a freelance permit and a freelance visa Dubai.
Let’s begin by exploring the opportunities for freelancers in Dubai and learn how to obtain the necessary visa and permit, including associated requirements and costs.
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Stylemy Pandit
Discover how the 12 Zodiac Signs influence your fashion style with MyPandit! From bold Aries to dreamy Pisces, find out how to dress to suit your astrological personality.
We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak Secrets
1. We’re Leaking, and
Everything’s Fine
How&WhyCompanies DeliberatelyLeakSecrets.
David R. Hannah
Ian P. McCarthy
Jan Kietzmann
Beedie School of Business at Simon Fraser University
As featured in
2. Organizations are open systems:
they continuously interact with their
external environments and share
information across their boundaries
(Scott, 1981).
3. One critically important type of
information sharing is the sharing of
secrets (Hannah et al., 2015).
4. It appears that some of the most prolific
and careful leakers are also among the
most profitable companies in the world
(Hannah et al., 2015).
5. The benefits of keeping secrets
Coca-Cola Company has preserved
the value inherent in being the only
manufacturer of Coke and has
benefited accordingly.
6. The benefits of leaking secrets
John Martellaro, a former senior
marketing manager at Apple,
acknowledged that the firm has
engaged in controlled leaks.
7. The benefits of leaking secrets
“A senior exec will come in and say- We need to release
this specific information. John, do you have a trusted
friend at a major outlet? If so, call him/her and have a
conversation. Idly mention this information and suggest
that if it were [to be] published, that would be nice. No e-
mails!’”
John Martellaro (2010)
8. Ultimately, a firm’s choice
regarding whether or not
to leak secrets involves
weighing the risks of a
leak against the potential
returns (Hannah et al., 2015).
10. Truthfulness of the information in
the leaked secret
the degree to which it contains
factual or concocted secrets.
1
11. The signaled intentionality of a
deliberate leak
overt
the company freely admits it purposely
leaked the secret
covert
the company falsely claims the leak was a
mistake or pretends not to know it has
occurred
2
15. Misdirecting
Overt Covert
Factual
Conocted
In the 1980s, pet food
manufacturer Ralston leaked
a conocted strategy to bait
competitors into engaging in a
price war for low margin
products, thus allowing
Rolston to consolidate market
share in the high-margin,
premium market.
23. To leak or not to leak?
Are there transparency
requirements or benefits?
Do you perceive other
value in leaking?
Do you wish to covertly
learn from others?
Inform
Y
N
= Do not leak
Y
Y
If found out, will the
consequences be
prohibitive?
Y
N Provoke
N
N
Do you wish to covertly
lead others astray?
Do you wish to
covertly deceive
others?
If found out, will the
consequences be
prohibitive?
If found out, will the
consequences be
prohibitive?
N Y
Misdirect
YN
Y
N
Dissemble
Y
N
Hannah et al., 2015
24. Firms should recognize that
deliberate leaks can sometimes
create value.
The evidence suggests that firms that leak secrets
may be doing very well; it appears that some of the
most prolific and careful leakers are also among
the most profitable companies in the world
(Hannah et al., 2015).
25. Read the full paper here
We’re Leaking, and Everything’s Fine
HOW&WHYCOMPANIESDELIBERATELYLEAKSECRETS.
David R. Hannah, Ian P. McCarthy & Jan Kietzmann ꘡ 2015
Beedie School of Business at Simon Fraser University