Week2 lecture-whatiswebdesign-part1
- 2. WHAT IS WEB DESIGN?
• For the purpose of this course
we will refer to web design as
the visual part of web design.
• This is called “Front End Web
Development”
• Part you can see and interact
with
• Front end web development
includes:
• Fonts
• Menus
• Buttons
• Images and rotating
sliders
• Search boxes
• Etc.
- 3. RESPONSIVE DESIGN
• We now need to consider
designing for all devices:
• mobile phones
• tablets
• printers,
• RSS readers
• Great way to accomplish
this is with responsive
design
• The same content is
presented in different
ways depending on
the screen size
Try it yourself – great
responsive site is…
- 4. WHAT DOES WEB DESIGN
INCLUDE?
• Planning & organizing content
• User interface:
• Navigation
• Content blocks
• Images
• Logo
• Design:
• Colours
• Fonts
• Spacing
• Overall “feel”
• Interactivity:
• Video
• Drop down menus
• Pop up windows
- 5. DO I NEED TO BE A “PROGRAMMER”
TO DESIGN FOR THE WEB?
Good news! The answer is
no!
• Most front end development
requires minimal scripting
and little to no programming
at all so don’t sweat it!
• Very few designers can do
everything
• Many designers specialize in
a part of the process
DESIGN
SENSE
100%
- 7. STEP 1: PLANNING
• What is the purpose and goal of the site?
• Who the site is intended for (the target audience)?
• What content will be included?
• What else is the competition doing?
• What are the newest trends and technology.
- 8. STEP 2: THE SITEMAP
• The site-map is the foundation of the site – serves as the roadmap
• How content will be organized
• How visitors will navigate and experience the site
- 9. STEP 3: WIREFRAME
• Based on the site map
• Very basic design that shows how the various pages will be laid out
• Includes: navigation areas, images, text and content, search and the logo
- 10. STEP 4: DESIGN MOCKUP
The next step is to add visual elements to the rough layout – colours, images and other
design elements such as keylines, colour blocks, backgrounds, etc.
- 11. STEP 5: CREATE THE HTML & CSS
The next step is to add visual elements to the rough layout – colours, images and other
design elements such as keylines, colour blocks, backgrounds, etc.
- 12. STEP 6: TEST, TEST, TEST
Include older browsers as well as mobile and table environments if responsive design is
a consideration. Think like a user and try all possible features on the site.
- 13. STEP 6: CMS INTEGRATION
Using a Content Management System (CMS) allows site editing and maintenance to be
distributed among several staff who may not have any HTML background.
- 14. STEP 7: ANALYTICS
Including site analytics allows the number of page visits – as well as lots of other
information – to be tracked over time. Google Analytics is popular because it’s free, easy
to set up and provides a great deal of data.
Editor's Notes
- The sitemap will often change several times over the course of a site design
Often user testing will show opportunities to make improvements – eg. changing the name of a section to make it clearer to the user
Software exists to make this process easier and look more professional, eg: http://www.gliffy.com/uses/web-site-map-software/
- Need to design all possible pages on the site such as: content pages, section pages, contact pages, etc.
The goal is to have the client “sign off” at this stage – this brings everyone together (designer and client), hopefully limiting more costly changes down the road
This stage can be sketched or computer generated
Software exists to make this process easier – eg. http://www.gliffy.com/uses/web-site-map-software/
- Usually this is done in Illustrator, Photoshop or other professional design software
Design is done to scale so that it will accurately demonstrate how the site will look in a browser
With move to responsive design, may also show how the site will look on a mobile device/phone and/or a tablet
- There are many ways to generate the behind the scenes code
Often it’s a combination of starting with an existing template and adapting it to customize it to the look and feel of the site
Or, it could be created from scratch using a WYSIWYG editor such as Dreamweaver
- There are many ways to generate the behind the scenes code
Often it’s a combination of starting with an existing template and adapting it to customize it to the look and feel of the site
Or, it could be created from scratch using a WYSIWYG editor such as Dreamweaver
- Popular CMSs include open source software such as: Drupal, Wordpress, Joomla
Open source means that the software is free and available to anyone
Other option is to purchase software from a company. This involves paying upfront for the software and often includes an annual licensing fee.