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WEB DESIGN 
WHAT IS 
WEB 
DESIGN?
WHAT IS WEB DESIGN? 
• For the purpose of this course 
we will refer to web design as 
the visual part of web design. 
• This is called “Front End Web 
Development” 
• Part you can see and interact 
with 
• Front end web development 
includes: 
• Fonts 
• Menus 
• Buttons 
• Images and rotating 
sliders 
• Search boxes 
• Etc.
RESPONSIVE DESIGN 
• We now need to consider 
designing for all devices: 
• mobile phones 
• tablets 
• printers, 
• RSS readers 
• Great way to accomplish 
this is with responsive 
design 
• The same content is 
presented in different 
ways depending on 
the screen size 
Try it yourself – great 
responsive site is…
WHAT DOES WEB DESIGN 
INCLUDE? 
• Planning & organizing content 
• User interface: 
• Navigation 
• Content blocks 
• Images 
• Logo 
• Design: 
• Colours 
• Fonts 
• Spacing 
• Overall “feel” 
• Interactivity: 
• Video 
• Drop down menus 
• Pop up windows
DO I NEED TO BE A “PROGRAMMER” 
TO DESIGN FOR THE WEB? 
Good news! The answer is 
no! 
• Most front end development 
requires minimal scripting 
and little to no programming 
at all so don’t sweat it! 
• Very few designers can do 
everything 
• Many designers specialize in 
a part of the process 
DESIGN 
SENSE 
100%
WEB DESIGN 
THE 
DESIGN 
WORKFLOW
STEP 1: PLANNING 
• What is the purpose and goal of the site? 
• Who the site is intended for (the target audience)? 
• What content will be included? 
• What else is the competition doing? 
• What are the newest trends and technology.
STEP 2: THE SITEMAP 
• The site-map is the foundation of the site – serves as the roadmap 
• How content will be organized 
• How visitors will navigate and experience the site
STEP 3: WIREFRAME 
• Based on the site map 
• Very basic design that shows how the various pages will be laid out 
• Includes: navigation areas, images, text and content, search and the logo
STEP 4: DESIGN MOCKUP 
The next step is to add visual elements to the rough layout – colours, images and other 
design elements such as keylines, colour blocks, backgrounds, etc.
STEP 5: CREATE THE HTML & CSS 
The next step is to add visual elements to the rough layout – colours, images and other 
design elements such as keylines, colour blocks, backgrounds, etc.
STEP 6: TEST, TEST, TEST 
Include older browsers as well as mobile and table environments if responsive design is 
a consideration. Think like a user and try all possible features on the site.
STEP 6: CMS INTEGRATION 
Using a Content Management System (CMS) allows site editing and maintenance to be 
distributed among several staff who may not have any HTML background.
STEP 7: ANALYTICS 
Including site analytics allows the number of page visits – as well as lots of other 
information – to be tracked over time. Google Analytics is popular because it’s free, easy 
to set up and provides a great deal of data.

More Related Content

Week2 lecture-whatiswebdesign-part1

  • 1. WEB DESIGN WHAT IS WEB DESIGN?
  • 2. WHAT IS WEB DESIGN? • For the purpose of this course we will refer to web design as the visual part of web design. • This is called “Front End Web Development” • Part you can see and interact with • Front end web development includes: • Fonts • Menus • Buttons • Images and rotating sliders • Search boxes • Etc.
  • 3. RESPONSIVE DESIGN • We now need to consider designing for all devices: • mobile phones • tablets • printers, • RSS readers • Great way to accomplish this is with responsive design • The same content is presented in different ways depending on the screen size Try it yourself – great responsive site is…
  • 4. WHAT DOES WEB DESIGN INCLUDE? • Planning & organizing content • User interface: • Navigation • Content blocks • Images • Logo • Design: • Colours • Fonts • Spacing • Overall “feel” • Interactivity: • Video • Drop down menus • Pop up windows
  • 5. DO I NEED TO BE A “PROGRAMMER” TO DESIGN FOR THE WEB? Good news! The answer is no! • Most front end development requires minimal scripting and little to no programming at all so don’t sweat it! • Very few designers can do everything • Many designers specialize in a part of the process DESIGN SENSE 100%
  • 6. WEB DESIGN THE DESIGN WORKFLOW
  • 7. STEP 1: PLANNING • What is the purpose and goal of the site? • Who the site is intended for (the target audience)? • What content will be included? • What else is the competition doing? • What are the newest trends and technology.
  • 8. STEP 2: THE SITEMAP • The site-map is the foundation of the site – serves as the roadmap • How content will be organized • How visitors will navigate and experience the site
  • 9. STEP 3: WIREFRAME • Based on the site map • Very basic design that shows how the various pages will be laid out • Includes: navigation areas, images, text and content, search and the logo
  • 10. STEP 4: DESIGN MOCKUP The next step is to add visual elements to the rough layout – colours, images and other design elements such as keylines, colour blocks, backgrounds, etc.
  • 11. STEP 5: CREATE THE HTML & CSS The next step is to add visual elements to the rough layout – colours, images and other design elements such as keylines, colour blocks, backgrounds, etc.
  • 12. STEP 6: TEST, TEST, TEST Include older browsers as well as mobile and table environments if responsive design is a consideration. Think like a user and try all possible features on the site.
  • 13. STEP 6: CMS INTEGRATION Using a Content Management System (CMS) allows site editing and maintenance to be distributed among several staff who may not have any HTML background.
  • 14. STEP 7: ANALYTICS Including site analytics allows the number of page visits – as well as lots of other information – to be tracked over time. Google Analytics is popular because it’s free, easy to set up and provides a great deal of data.

Editor's Notes

  1. The sitemap will often change several times over the course of a site design Often user testing will show opportunities to make improvements – eg. changing the name of a section to make it clearer to the user Software exists to make this process easier and look more professional, eg: http://www.gliffy.com/uses/web-site-map-software/
  2. Need to design all possible pages on the site such as: content pages, section pages, contact pages, etc. The goal is to have the client “sign off” at this stage – this brings everyone together (designer and client), hopefully limiting more costly changes down the road This stage can be sketched or computer generated Software exists to make this process easier – eg. http://www.gliffy.com/uses/web-site-map-software/
  3. Usually this is done in Illustrator, Photoshop or other professional design software Design is done to scale so that it will accurately demonstrate how the site will look in a browser With move to responsive design, may also show how the site will look on a mobile device/phone and/or a tablet
  4. There are many ways to generate the behind the scenes code Often it’s a combination of starting with an existing template and adapting it to customize it to the look and feel of the site Or, it could be created from scratch using a WYSIWYG editor such as Dreamweaver
  5. There are many ways to generate the behind the scenes code Often it’s a combination of starting with an existing template and adapting it to customize it to the look and feel of the site Or, it could be created from scratch using a WYSIWYG editor such as Dreamweaver
  6. Popular CMSs include open source software such as: Drupal, Wordpress, Joomla Open source means that the software is free and available to anyone Other option is to purchase software from a company. This involves paying upfront for the software and often includes an annual licensing fee.