Wedia Social Media presentation at DigitalDays
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A presentation we gave at DigitalDays event organized by PublicStores in Athens on Social Media case studies
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Wedia Social Media presentation at DigitalDays
- 1. SocialMedia Marke-ng The story
- 2. Panos Kontopoulos Managing Director, Wedia 30% Technical 30% Management 40% Marketing + 100% Digital and Social Books I am reading
- 3. Technology and Internet have changed the way humans communicate, professionally and socially
- 4. We are spending an increasing :me of our lives online, producing and consuming digital content, using online services
- 5. There is a fundamental shi; in the way people research, buy products and services and become loyal to a company or a brand
- 9. Word of mouth plays a significant role during our decision process
- 11. New capabili-es, prac-ces and tools need to be invented and u:lized in digital marke:ng to support new customer journey
- 13. We are here to help :-‐) Strategy Consul:ng Design Technical Marke:ng services Online Strategy Web Design Web Development Mobile Development Social Media Marke:ng Search Engine Marke:ng Direct Marke:ng Display Adver:sing Inbound Marke:ng
- 14. Social Media Strategy having fun informing suppor:ng crowd sourcing promo:ng / selling
- 15. Goals please! increase fan base engagement level response :me incoming traffic posi:ve sen:ment
- 16. and Execu:on Tac:cs produce content based on editorial calendar publish content based on engagement statistics promote content through available channels ride and extend above the line campaigns monitor, identify and engage with community increase community base for future actions analyze, report and adjust continuously
- 27. 12 months 211.000 fans 2.500 Euros 8 engagement ac:vi:es 1 dedicated journalist Support by gazzeWa team 25% share in traffic
- 28. 60.000 entries
- 29. 20.000 entries
- 30. 30.000 entries
- 31. 8.000 entries 2 pages engagement!
- 33. • • • • • • • • • • Daily updated magazine Many roles and people involved PR policies should be considered Organic reach is low Traffic genera:on is valuable 24x7 monitoring required Strong technical skills required B2C mainly oriented Sales are difficult to come Mone:za:on remains the holy grail
- 34. Gamifica:on could be the answer for B2C
- 35. Inbound Marke:ng IS the answer for B2B