Webinar: On-Page SEO Tips and Tricks
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Jon Hershaw of Raven Internet Marketing Tools and WP Engine's David Vogelpohl share numerous tips and tricks for boosting SEO.
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Webinar: On-Page SEO Tips and Tricks
- 2. Ask Questions as We Go Please use the “Questions” pane throughout the webinar Slides and recording will be made available shortly after the webinar #wpewebinar
- 3. What you’ll learn: ❖ Plugins for on-page SEO optimization ❖ Hacks for: using structured data, optimizing images, responsive sites, and affiliate marketing ❖ How to monitor for issues and optimization opportunities ❖ Why page speed matters and how to improve ❖ Tips to preserve SEO value during redesigns and site migrations #wpewebinar
- 4. Introducing the Experts #wpewebinar Jon Henshaw Co-founder & President Raven Internet Marketing Tools @RavenJon @RavenTools ❖ Used to be a psychotherapist ❖ Won state championship in water polo ❖ Was hit by a car and survived ❖ Lived in the dark ages before the Internet David Vogelpohl VP Web Strategy WP Engine @davidvmc @wpengine ❖ First WordPress post was about Panama invading Europe & it was true ❖ Grew up a few miles from where Matt Mullenweg grew up ❖ Can make a custom URL shortener with WordPress in <15 minutes
- 5. Bonding in Times Square #wpewebinar
- 6. On-Page SEO for WordPress Sites Speed and coding optimizations that can help you rank above your competition #wpewebinar Jon Henshaw @RavenJon
- 7. Yoast SEO Plugin #wpewebinar ● Titles ● META Descriptions ● Open Graph ● XML Sitemaps
- 8. Themes #wpewebinar The fully search engine optimized pre-fab theme is a unicorn
- 9. Themes #wpewebinar The only way to guarantee a fully optimized site is to create the theme yourself* *or to hack up a pre-fab theme and skip the theme updates
- 10. Themes #wpewebinar I personally use and recommend Zurb Foundation raven.link/foundation
- 13. Semantic HTML Use semantic HTML elements to communicate context to search engines #wpewebinar
- 15. CSS & Speed Make less calls by including CSS in the HEAD area #wpewebinar
- 16. JS & Speed Put ALL of your JavaScript at the end of the page except for GTM #wpewebinar
- 17. Code Insert Plugin Easiest way to insert CSS and JS without altering templates Header Footer plugin raven.link/headfoot #wpewebinar
- 18. Structured Data Add Schema.org structured data using JSON-LD to explicitly communicate meaning to search engines and enhance search results. #wpewebinar
- 19. Structured Data I recommend 1. Content Type (Article, BlogPost) 2. Breadcrumbs Schema.org JSON-LD Tools and Plugins raven.link/schema #wpewebinar
- 20. Accelerated Mobile Pages (AMP) AMP strips out all of the unnecessary code and delivers content almost instantly to mobile devices #wpewebinar
- 21. Accelerated Mobile Pages (AMP) #wpewebinar Normal AMP
- 22. Accelerated Mobile Pages (AMP) #wpewebinar Google SERP Google Hosted
- 23. Accelerated Mobile Pages (AMP) WordPress plugin by Automattic does all of the heavy lifting raven.link/amp #wpewebinar
- 24. Image Optimization Optimizing images can greatly increase the speed of a site #wpewebinar
- 25. Image Optimization Compress images using ImageOptim for Mac or a Windows equivalent #wpewebinar
- 26. Image Optimization EWWW Image Optimizer plugin for WordPress automatically compresses your images raven.link/imgoptwp #wpewebinar
- 27. Use SRCSET to display alternate images that are optimized for different screens and devices Image Optimization #wpewebinar
- 28. Image Optimization Each image in the SRCSET can have a screen width and/or resolution specified <img src="/img/screens.png" srcset="/img/screens.png 360w 1x, /img/screens2x.png 360w 2x" alt="Site Auditor"> #wpewebinar
- 29. You can also display completely different images for a better UX on different screen sizes Image Optimization #wpewebinar
- 30. Image Optimization SRCSET Responsive Images for WordPress plugin raven.link/srcsetwp #wpewebinar
- 31. Monitoring No matter what you do, there will be things you’ve missed and parts of your site that will break #wpewebinar
- 32. Monitoring Use Google Search Console (aka Webmaster Tools) to monitor for page and indexing errors #wpewebinar
- 33. Monitoring Use a site auditing tool to find the problems and automatically monitor for new ones #wpewebinar ● Broken Links ● Broken Images ● Missing Attributes ● Non-optimized Titles and META ● Speed Issues ● 20+ other checks
- 35. 11 Must-Follow SEO Migration Tips How to not mess up SEO when changing a website #wpewebinar David Vogelpohl @davidvmc
- 36. 1. Know when you need an SEO migration plan Deploying sub domains New domain names Changing sitemaps Changing servers CMS Migrations Changing hosts
- 37. 2. Set your DNS “time-to-live” to ~0
- 38. 3. Have a rollback plan
- 39. 4. Hide the version of the site you don’t want Google to see Password protect No-index Robots.txt
- 40. 5. Unhide new site when it’s time to launch.. seriously
- 41. 6. Do a full SEO review of the new site Make sure your new site has had a full SEO review
- 42. 7. Migrate meta titles/descriptions & alt tags Everyone wants to make their old site better, but the old site is the one that ranks!
- 43. 8. Changing your URL structure, don’t. “Unless you don’t have to change your URL structure” - Sane People
- 44. 9. If you have to change, try to use a wildcard 301 #wpewebinar @davidmc
- 45. If you can’t use wildcards, get ready for pain “The most annoying job on the Internet”
- 46. 10. Page-by-page redirect mapping Page Audit Google Sheet wpeng.in/301audit Meta Title (Page Name) Meta Description H1 URL Top Traffic Source Pageviews (last 30 days) Kill Page Keep Page Redirect Page to: Redirect H1 Redirect Title Redirect Description Sample: Old Product Page About our old product. Old Product /old-product Internal 10,000 x /new-product- name Sample: Home Page This is the home page. Home Page / Google 100,000 x
- 47. 11. What pages even matter to redirect? #wpewebinar @davidmc Top landing pages from Google Organic wpeng.in/organic-landing-pages Top landing pages from all sources wpeng.in/all-landing-pages
- 48. 1. Know when you need a plan 2. Set your DNS “time-to-live” to ~0 3. Have a rollback plan 4. Hide staging / old versions of sites 5. Unhide new site to launch 6. Do a full SEO review of the new site 7. Migrate meta titles/descriptions & alt tag 8. Changing your URL structure, don’t. 9. If you have to change, try to use a wildcard 301 10. Page-by-page redirect mapping 11. What pages even matter to redirect? 11 Must-Follow SEO Migration Tips #wpewebinar @davidmc
- 49. Q&A Use the “Questions” pane #wpewebinar https://wpengine.com/agency-wordpress-hosting/