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Webinar: 3 Tactics to Optimize Your Mobile App Tracking

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Tatvic Analytics
Tatvic Analytics

This document outlines tactics for optimizing mobile app tracking presented in a webinar by Tatvic. The webinar covered implementing Google Analytics for mobile apps using the native SDK or Google Tag Manager, setting up campaign tracking with utm parameters, tracking app uninstalls, and integrating Google Analytics with Google Play Store analytics. Key points included benefits of tracking campaigns, uninstalls, and Play Store data, as well as considerations for proper implementation like setting up the data layer, user IDs, events, and dimensions.

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#tatvicwebinar A GACP and GTMCP company 4/28/2015 1 #tatvicwebinar4/28/2015 1 #tatvicwebinar 3 Tactics to Optimize Your Mobile App Tracking April 28th, 2015 FREE Webinar by
#tatvicwebinar A GACP and GTMCP company 4/28/2015 2 #tatvicwebinar4/28/2015 2 #tatvicwebinar Our Speaker Vishal Chawla Technical Account Manager at Tatvic @vishalkchawla Boni Satani (Host) Inbound Marketer at Tatvic @bonirulzz
#tatvicwebinar A GACP and GTMCP company 4/28/2015 3 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
#tatvicwebinar A GACP and GTMCP company 4/28/2015 4 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
#tatvicwebinar A GACP and GTMCP company 4/28/2015 5 #tatvicwebinar Introduction • India’s Mobile App Industry on the rise – 9 Billion Apps To Be Downloaded In 2015 (src: deloitte) – 250mn smartphones by the end of 2015 (src: next big what) – M-commerce to be a $19 billion industry by 2019 (src: forrester) – Observed 30% Increase in the No. of iOS & Android App downloads src- http://techcrunch.com/2014/10/28/next-wave-app-growth-markets/
#tatvicwebinar A GACP and GTMCP company 4/28/2015 6 #tatvicwebinar Introduction • Indian E-Commerce Giants Going only Mobile – Myntra – Flipkart SRC: times of india
#tatvicwebinar A GACP and GTMCP company 4/28/2015 7 #tatvicwebinar Why do Mobile App Tracking • Analyze the performance of various app downloads campaigns • Track ecommerce data • Goal conversions • Get counters for crucial events through event tracking • User journey across devices • Crash and exception reporting • Track uninstalls
#tatvicwebinar A GACP and GTMCP company 4/28/2015 8 #tatvicwebinar Google Analytics & Mobile App Tracking Two Ways to Implement Google Analytics on Your Mobile App Implementation within App Implementation via Google Tag Manager (GTM)
#tatvicwebinar A GACP and GTMCP company 4/28/2015 9 #tatvicwebinar GA Implementation From Within the App • Step 1: Install native GA library • Step 2: Initialize tracker • Step 3: Fire GA calls. – Screen views – Events – Product impressions – Transactions – Refunds – Checkout steps – Internal Promotions
#tatvicwebinar A GACP and GTMCP company 4/28/2015 10 #tatvicwebinar GA Implementation via GTM • Step 1: Add Google Tag Manager SDK to your Project • Step 2: Add default container file to your Project • Step 3: Initialize GTM instance • Step 4: Get configuration values from the Container • Step 5: Pushing Events and Values to the dataLayer • Step 6: Previewing, Debugging, and Publishing
#tatvicwebinar A GACP and GTMCP company 4/28/2015 11 #tatvicwebinar Benefits of tracking via GTM • Easily managed • Debugging feature • Handle multiple accounts with permissions • Mobile ready • Include other tags Adwords Conversion DoubleClick GA UA Remarketing • Flexible tag firing
#tatvicwebinar A GACP and GTMCP company 4/28/2015 12 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
#tatvicwebinar A GACP and GTMCP company 4/28/2015 13 #tatvicwebinar Why Do Campaign Tracking • Analyze performance of Ad campaigns • Analyze performance of Custom campaigns • Measure campaign success across device platforms
#tatvicwebinar A GACP and GTMCP company 4/28/2015 14 #tatvicwebinar How to do Custom Campaign Tracking • Step 1: Add utm parameters for app downloads campaigns using URL builder – e.g. - https://play.google.com/store/apps/details?id=com.example.application&referrer=utm_so urce%3Dnewsletter%26utm_medium%3Demail%26utm_term%3Dshoes%26utm_content %3Dbranded%26utm_campaign%3Dsummer%2520sale • Step 2: Implement campaign parameters listeners in the app • Step 3: Analyze data in Mobile App Sources report
#tatvicwebinar A GACP and GTMCP company 4/28/2015 15 #tatvicwebinar App Source Report
#tatvicwebinar A GACP and GTMCP company 4/28/2015 16 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking ntegrate Google Analytics & Play Store Analytics
#tatvicwebinar A GACP and GTMCP company 4/28/2015 17 #tatvicwebinar Benefits of Uninstall Tracking ● Identify average user lifespan ● Optimize Marketing campaigns expenditure ● Gauge performance of different app versions ● App compatibility across different devices
#tatvicwebinar A GACP and GTMCP company 4/28/2015 18 #tatvicwebinar Tatvic Uninstall Tracking library for Android ● Generate a unique ID for every device ● Send app name, app version and visitor ID on ● First app launch ● Every app launch ● Fixed time interval ● Collect logs on server ● Parse logs ● Analyze logs to identify uninstalls
#tatvicwebinar A GACP and GTMCP company 4/28/2015 19 #tatvicwebinar Dashboard of Mobile App Uninstallation Tracking
#tatvicwebinar A GACP and GTMCP company 4/28/2015 20 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
#tatvicwebinar A GACP and GTMCP company 4/28/2015 21 #tatvicwebinar Why to Integrate Google Analytics & Play Store Analytics • Google Play traffic Sources • Views on Google Play • Installs • New users
#tatvicwebinar A GACP and GTMCP company 4/28/2015 22 #tatvicwebinar How to Integrate Google Analytics & Play Store Analytics ● Step 1: Sign In to Google Analytics account ● Step 2: Select a Property from an Account ● Step 3: Click Property Settings
#tatvicwebinar A GACP and GTMCP company 4/28/2015 23 #tatvicwebinar How to Integrate Google Analytics & Play Store Analytics ● Step 4: Under Get Google Play Developer Console data, click the toggle button to On ● Step 5: Select the app that is to be linked ● Step 6: Click Save Note: Same email address should have edit level access in GA as well as user account in Google Play.
#tatvicwebinar A GACP and GTMCP company 4/28/2015 24 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Track while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
#tatvicwebinar A GACP and GTMCP company 4/28/2015 25 #tatvicwebinar Things to Check while Implementing Mobile App Tracking  Install GTM SDK  Campaign Tracking  Setup Datalayer for Ecommerce  Track custom events  Implement User ID  Implement custom dimensions and metrics  GTM configurations  Uninstall tracking
#tatvicwebinar A GACP and GTMCP company 4/28/2015 26 #tatvicwebinar Q&A Round Watch Full Webinar Video - http://goo.gl/xzaQy5
#tatvicwebinar A GACP and GTMCP company 4/28/2015 27 #tatvicwebinar Vishal Chawla Twitter: @vishalkchawla Boni Satani Twitter: @bonirulzz Thank You!

More Related Content

Webinar: 3 Tactics to Optimize Your Mobile App Tracking

  • 1. #tatvicwebinar A GACP and GTMCP company 4/28/2015 1 #tatvicwebinar4/28/2015 1 #tatvicwebinar 3 Tactics to Optimize Your Mobile App Tracking April 28th, 2015 FREE Webinar by
  • 2. #tatvicwebinar A GACP and GTMCP company 4/28/2015 2 #tatvicwebinar4/28/2015 2 #tatvicwebinar Our Speaker Vishal Chawla Technical Account Manager at Tatvic @vishalkchawla Boni Satani (Host) Inbound Marketer at Tatvic @bonirulzz
  • 3. #tatvicwebinar A GACP and GTMCP company 4/28/2015 3 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  • 4. #tatvicwebinar A GACP and GTMCP company 4/28/2015 4 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  • 5. #tatvicwebinar A GACP and GTMCP company 4/28/2015 5 #tatvicwebinar Introduction • India’s Mobile App Industry on the rise – 9 Billion Apps To Be Downloaded In 2015 (src: deloitte) – 250mn smartphones by the end of 2015 (src: next big what) – M-commerce to be a $19 billion industry by 2019 (src: forrester) – Observed 30% Increase in the No. of iOS & Android App downloads src- http://techcrunch.com/2014/10/28/next-wave-app-growth-markets/
  • 6. #tatvicwebinar A GACP and GTMCP company 4/28/2015 6 #tatvicwebinar Introduction • Indian E-Commerce Giants Going only Mobile – Myntra – Flipkart SRC: times of india
  • 7. #tatvicwebinar A GACP and GTMCP company 4/28/2015 7 #tatvicwebinar Why do Mobile App Tracking • Analyze the performance of various app downloads campaigns • Track ecommerce data • Goal conversions • Get counters for crucial events through event tracking • User journey across devices • Crash and exception reporting • Track uninstalls
  • 8. #tatvicwebinar A GACP and GTMCP company 4/28/2015 8 #tatvicwebinar Google Analytics & Mobile App Tracking Two Ways to Implement Google Analytics on Your Mobile App Implementation within App Implementation via Google Tag Manager (GTM)
  • 9. #tatvicwebinar A GACP and GTMCP company 4/28/2015 9 #tatvicwebinar GA Implementation From Within the App • Step 1: Install native GA library • Step 2: Initialize tracker • Step 3: Fire GA calls. – Screen views – Events – Product impressions – Transactions – Refunds – Checkout steps – Internal Promotions
  • 10. #tatvicwebinar A GACP and GTMCP company 4/28/2015 10 #tatvicwebinar GA Implementation via GTM • Step 1: Add Google Tag Manager SDK to your Project • Step 2: Add default container file to your Project • Step 3: Initialize GTM instance • Step 4: Get configuration values from the Container • Step 5: Pushing Events and Values to the dataLayer • Step 6: Previewing, Debugging, and Publishing
  • 11. #tatvicwebinar A GACP and GTMCP company 4/28/2015 11 #tatvicwebinar Benefits of tracking via GTM • Easily managed • Debugging feature • Handle multiple accounts with permissions • Mobile ready • Include other tags Adwords Conversion DoubleClick GA UA Remarketing • Flexible tag firing
  • 12. #tatvicwebinar A GACP and GTMCP company 4/28/2015 12 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  • 13. #tatvicwebinar A GACP and GTMCP company 4/28/2015 13 #tatvicwebinar Why Do Campaign Tracking • Analyze performance of Ad campaigns • Analyze performance of Custom campaigns • Measure campaign success across device platforms
  • 14. #tatvicwebinar A GACP and GTMCP company 4/28/2015 14 #tatvicwebinar How to do Custom Campaign Tracking • Step 1: Add utm parameters for app downloads campaigns using URL builder – e.g. - https://play.google.com/store/apps/details?id=com.example.application&referrer=utm_so urce%3Dnewsletter%26utm_medium%3Demail%26utm_term%3Dshoes%26utm_content %3Dbranded%26utm_campaign%3Dsummer%2520sale • Step 2: Implement campaign parameters listeners in the app • Step 3: Analyze data in Mobile App Sources report
  • 15. #tatvicwebinar A GACP and GTMCP company 4/28/2015 15 #tatvicwebinar App Source Report
  • 16. #tatvicwebinar A GACP and GTMCP company 4/28/2015 16 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking ntegrate Google Analytics & Play Store Analytics
  • 17. #tatvicwebinar A GACP and GTMCP company 4/28/2015 17 #tatvicwebinar Benefits of Uninstall Tracking ● Identify average user lifespan ● Optimize Marketing campaigns expenditure ● Gauge performance of different app versions ● App compatibility across different devices
  • 18. #tatvicwebinar A GACP and GTMCP company 4/28/2015 18 #tatvicwebinar Tatvic Uninstall Tracking library for Android ● Generate a unique ID for every device ● Send app name, app version and visitor ID on ● First app launch ● Every app launch ● Fixed time interval ● Collect logs on server ● Parse logs ● Analyze logs to identify uninstalls
  • 19. #tatvicwebinar A GACP and GTMCP company 4/28/2015 19 #tatvicwebinar Dashboard of Mobile App Uninstallation Tracking
  • 20. #tatvicwebinar A GACP and GTMCP company 4/28/2015 20 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  • 21. #tatvicwebinar A GACP and GTMCP company 4/28/2015 21 #tatvicwebinar Why to Integrate Google Analytics & Play Store Analytics • Google Play traffic Sources • Views on Google Play • Installs • New users
  • 22. #tatvicwebinar A GACP and GTMCP company 4/28/2015 22 #tatvicwebinar How to Integrate Google Analytics & Play Store Analytics ● Step 1: Sign In to Google Analytics account ● Step 2: Select a Property from an Account ● Step 3: Click Property Settings
  • 23. #tatvicwebinar A GACP and GTMCP company 4/28/2015 23 #tatvicwebinar How to Integrate Google Analytics & Play Store Analytics ● Step 4: Under Get Google Play Developer Console data, click the toggle button to On ● Step 5: Select the app that is to be linked ● Step 6: Click Save Note: Same email address should have edit level access in GA as well as user account in Google Play.
  • 24. #tatvicwebinar A GACP and GTMCP company 4/28/2015 24 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Track while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  • 25. #tatvicwebinar A GACP and GTMCP company 4/28/2015 25 #tatvicwebinar Things to Check while Implementing Mobile App Tracking  Install GTM SDK  Campaign Tracking  Setup Datalayer for Ecommerce  Track custom events  Implement User ID  Implement custom dimensions and metrics  GTM configurations  Uninstall tracking
  • 26. #tatvicwebinar A GACP and GTMCP company 4/28/2015 26 #tatvicwebinar Q&A Round Watch Full Webinar Video - http://goo.gl/xzaQy5
  • 27. #tatvicwebinar A GACP and GTMCP company 4/28/2015 27 #tatvicwebinar Vishal Chawla Twitter: @vishalkchawla Boni Satani Twitter: @bonirulzz Thank You!

Editor's Notes

  1. According to App Annie, India observed 30% increase in the number of app downloads 3rd quarter of 2014. India is in the top 3 countries to have highest number of app downloads in iOS and Android.
  2. - Even Ecommerce Giants like Myntra and Flipkart going only mobile. It clearly shows how important has the mobile app industry has become.
  3. Q and A session