Web Usability Workshop
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Internal staff workshop presented in November 2013 to build staff buy-in around usability and user experience.
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Web Usability Workshop
- 2. Agenda • Why web usability? • Learning from data • Personas and primary tasks • Writing for the web • Next up… Questions & thoughts welcome anytime
- 4. “Don’t Make Me Think” Steve Krug 2nd Edition
- 8. Undergraduate Majors 2013-2014 Most Popular 1. Criminal Justice – 396 students 2. Mechanical Engineering – 159 students 3. Nursing – 158 students Only six majors have over 100 students. Smallest major is Chinese – one student.
- 9. Faculty 2012-2013 161 Full Time 166 Part Time 216 Men (66%) 111 Women (34%) Student to Faculty Ratio 12:1 Average Class Size Lower Level 18.4 Upper Level 12.2 # of Full Time Faculty 1. English (15) 2. Mathematics (12) 3. Architecture & CJ (11 each)
- 10. CC BY-SA
- 12. Library is Used 24% Use online library resources frequently 44% Occasionally LJ Study Nearly all students use the library website. ECAR Study pg. 11 Top Reasons for Using University Desktops 1. Printing 2. Laptop Sub 3. Accessing the library ECAR Study pg. 26 88% Use databases for course research PIL
- 13. Now now now! 75% want immediate answers to questions. LJ Study 68% want what they need on site. LJ Study Do not think of librarians 83% use instructors for course research. Only 30% use librarians. PIL “…strong preference for consulting course instructors and friends and peers.” ERIAL Preliminary Report pg. 8
- 14. Faculty Tendencies "Faculty members are more likely to recommend online than onsite services and resources to their students.“ LJ Study “Faculty training still does not acknowledge the fact that digital media literacy continues its rise in importance as a key skill in very discipline and profession” Horizon Report pg. 9
- 15. CC BY
- 17. Visit Trends Internet Explorer is the most popular browser. Very little traffic from mobile devices. Less than 4%. 74.15% Windows Nearly 96% of visitors go to one of three pages, then leave.
- 19. Personas
- 20. What are personas? • Fictional characters • Have a story • Based on existing knowledge & data
- 21. James CC BY-NC
- 22. Olivia CC BY-NC
- 24. How People Read on the Web Skim and scan Read in an F pattern – top and left sides of the page Only about 32% make it to the 5th paragraph At most read 28% of the content, more likely 20%
- 25. Style Guidelines • Put essential messages near top of the page • Use headers to organize and break up content • Cut unnecessary text • Write in a conversational style using active voice • Use parallel structure • Make good use of links • Watch out for jargon (think about what our users call things)
- 26. Before
- 27. After
- 28. Tone & Voice Voice The distinct overall personality, style or point of view of writing on your website. KL is user focused and professional-friendly. Tone How you say it. Adapted to your audience. How should our web copy be…
- 29. What is up next
- 30. Upcoming Plans • Editing pages based on guidelines • Usability testing • Migration to LibGuides2 Other ideas…..?