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Vn   introduction to cloud computing with amazon web services
Introduction to Cloud Computing
with AWS
Olivier Klein 奧樂凱
Emerging Technologies Solutions Architect,
Asia-Pacific
« Invention requires two things: the
ability to try a lot of experiments, and
not having to live with the collateral
damage of failed experiments »
A broad and deep platform that helps customers build
sophisticated, resilient and scalable applications
Web Services
Core Services Compute Storage Database Networking
Infrastructure RegionsAvailability Zones Edge Locations
Platform
Services
Analytics
& AI
IoT Gaming Mobile
Desktop &
App Streaming
Business
Productivity
Developer
Tools
Business
Intelligence
Access
Control
Auditing Monitoring EncryptionSecurity
Applications
A
P
I
&
S
D
K
s
On-Demand Model: Pay as you go
Analogy: Electricity services • Pay only for what you use
• Virtually unlimited capacity
(no capacity planning)
• Get charged per compute
hour, GB of storage used,
transactions etc.
• Turn it off anytime (and stop
paying for it)
Live Demo
Why are companies flocking to the cloud so quickly?
Move from capital expense
to variable expense
$
Why Are Companies Flocking To The Cloud So Quickly?
No Upfront Cost
Align Revenue Model with Infrastructure Cost
Revenue
Infra Cost
Margin Rate
Time
$
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
$
Why Are Companies Flocking To The Cloud So Quickly?
AWS Pricing Philosophy
Ecosystem
Global Footprint
New Features
New Services
More AWS
Usage
More
Infrastructure
Reduced
Prices
More
CustomersInfrastructure
Innovation
61 price
reductions
since 2006
Lower
Infrastructure
Costs
Economies
of Scale
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
$
Why Are Companies Flocking To The Cloud So Quickly?
Auto-Scalable Infrastructure
• AWS allows auto-scaling
• Services and virtual servers
dynamically provisioned
based on demand
• Fully managed services for
specific use cases charged
only per consumption Load
Capacity
Amazon Elastic Compute
Cloud Instance
Vn   introduction to cloud computing with amazon web services
500,000 writes / second to their managed
AWS database
200 additional servers during Superbowl
0 additional servers right after
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
$
Why Are Companies Flocking To The Cloud So Quickly?
AWS’ History of Innovation
2011
Amazon
ElastiCache
Amazon SES
CloudFormation
Direct
Connect
AWS Elastic
Beanstalk
GovCloud
2013
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon
Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
2015
Amazon EFS
Amazon API Gateway
Amazon WorkMail
Amazon Machine
Learning
AWS Device Farm
AWS WAF
Amazon
Elasticsearch Service
Amazon QuickSight
AWS Snowball
AWS Kinesis Firehose
AWS RDS for MariaDB
Amazon Inspector
AWS Database Migration
Service
AWS IoT
Amazon EC2 Container
Registry
AWS Kinesis Analytics
AWS Mobile Hub
Amazon CloudWatch
2009
Amazon RDS
Amazon VPC
AWS Auto Scaling
AWS Elastic Load
Balancing
AWS EMR
Amazon FPS
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon
Route 53
AWS Import/Export
2012
Amazon SWF
AWS Redshift
Amazon Glacier
Dynamo DB
Amazon
CloudSearch
Storage
Gateway
AWS Data
Pipeline
Trusted Advisor
2014
AWS KMS
Amazon Config
Amazon Cognito
Amazon Mobile
Analytics
Amazon EC2
Container Service
RDS for Aurora
Amazon Lambda
Amazon WorkDocs
Directory Service
AWS CodeCommit
AWS CodePipeline
AWS Service Catalog
AWS CodeDeploy
CloudWatch Logs
2016
AWS Organizations
Amazon Quicksight
AWS step functions
Amazon Lex
Amazon Polly
Amazon Rekognition
AWS Greengrass
Amazon EC2 elastic GPU
Amazon EC2 FPGA (F1)
Amazon EC2 P2
AWS Batch
Amazon Lightsail
Lambda@Edge
Blox
Aurora with PostgreSQL
compability
AWS codeBuild
AWS X-ray
AWS Snowball Edge
Amazon Pinpoint
AWS Shield
Cloudwatch Events
AWS Glue
Amazon Pinpoint
48 61 82
159
280
516
722
1,017
New Services and Major New
Feature Announcements
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove undifferentiated
heavy lifting
$
Why Are Companies Flocking To The Cloud So Quickly?
Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
Infrastructure in Minutes!Infrastructure in Weeks?
is the easiest way
to get started on AWS
Virtual Private Server Persistent Storage Networking
Operating
Systems
Applications
Dev Stacks
Node.jsLAMP MEAN Nginx GitLab
Joomla!WordPress Drupal Magento Redmine
UbuntuAmazon Linux
Pick your Preconfigured Instance Image
1 Month Free Trail
Free trial includes $5 plan
for 750 hours in your first month
AmazonLightsail.com
A Low and Predictable Price
Instance Launch Demo
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove undifferentiated
heavy lifting
Go global in
minutes
$
Why Are Companies Flocking To The Cloud So Quickly?
16 Regions
42 Availability Zones
76 Edge Locations
AWS Global Infrastructure
Millions of monthly active
customers across the world
Global Enterprise Customers
General Electric
Johnson &
Johnson Merck Nordstrom
“There is no public cloud infrastructure
provider that has more robust enterprise
capabilities.”
Marc Benioff, Chairman & CEO, Salesforce
Vn   introduction to cloud computing with amazon web services
What are some of the use case customers are
using AWS for?
Customer Facing Applications
External Apps
on AWS
Scalability and Elasticity
Auto-Scaling infrastructure to required
capacity and match spending to
actual utilization
High Availability
Application deployments that span
across multiple facilities with
adequate load balancing
Global Reach
Highly available global services on
edge locations across the world
Maintainability
Fully managed service portfolio for
most common application components
DNS CDN Load B. Load B.Front App Backend Database
Storage
Mobile Applications
Identity & Sync
Analytics
Notifications
Data
Logic
Marketing
Phone
Tablet
Innovation & Agility
0-tier architectures allow simple and
quick iterations
High Availability
Designed and build for scale and
availability across multiple facilities
Cost Effectiveness
No underutilized servers, completely
usage based billing
Maintainability
Version management and cross-device
synchronization and testing
TestingTester
Corporate Network
App A
App B App C
Container
DevOps
TemplateVDI
Innovation & Agility
Automated builds and deployment of
code
Consistent Regression Testing
Numerous disposable environments that
can be (re)built within a click allowing
regression tests in identical setups
Cost Effective
Environments can be disposed or
stopped when unused
Scalability
Conduct performance and stress tests
with potentially thousands of simulation
nodes
Development and Test
Application
Server
Virtual
Server
File
Server
Database
Server
Backup
System
Backup to Cloud Storage
• Eliminate tape, hardware, off-site storage
• Reduce capital expense for backup
infrastructure
• Never worry about backup durability
• Never run out of backup capacity
• Data stored off-site, with high durability, in
multiple locations
Backup and Archive
Amazon S3
Application
Server
Virtual
Server
File
Server
Database
Server
Amazon S3
Solutions supporting backup to S3
Veeam Backup & Replication
Symantec Net Backup
Oracle RMAN and Secure
Backup Module
CommVault Simpana
AltaVault (SteelStore)
Backup
System
Backup and Archive
High Performance Computing
Corporate Network
Elasticity & Cost
Dynamic scalability when compute
jobs are required with utility or spot
pricing
Manageability
Managed services to facilitate
aggregation and storage
Scale
Scale to virtually unlimited amount of
cores
Separation of concerns
Decouple storage and compute – utility
model with on-demand compute
Storage
Grid
Reporting
Streams
• Actuarial calculations with 5 million
policies over 30-50 year simulation
periods
• Taps onto Amazon’s GPU-optimized
compute capacity to build large
calculation clusters to perform Monte
Carlo simulations
• Using AWS helped them to reduce 10-
day process to 10 minutes
Transformative HPC
Perform
thousands of
simulations
GPU optimized
compute cluster
Calculate customer’s
market risk exposure
Big Data Analytics
Ecosystem
Leverage existing open-source and
commercial frameworks at utility
pricing
Manageability
Managed compute cluster and machine
learning environments
Corporate Network
Storage
Reporting
Data
Warehouse
Elasticity & Cost
Dynamic scalability when compute jobs
are required with utility or spot pricing
Separation of concerns
Decouple storage and compute – utility
model with on-demand compute
Streams Machine
Learning
Compute
Decouple Storage and Compute
Traditionally analytical workloads
required large databases or data
warehouses, with storage and
compute close to each other
Big Data often benefits from
decoupling storage and compute
Amazon S3 offers virtually unlimited
storage at a per GB/month rate
No need to
move data
Query S3 directly
& right away
No infrastructure to
setup & manage
Fast results
within seconds
Pay for just the
queries you run
Amazon Athena
Interactive query service that makes it
easy to analyze data in Amazon S3
using standard SQL
Athena & Quicksight Demo
Amazon
S3
Amazon
Athena
Amazon
Quicksight
Analyze past flight performance data stored in S3
Bureau of Transportation Flight Data Statistics
www.transtats.bts.gov
Create visualizations from S3 with Athena & Quicksight
Kinesis
for Real-
Time
10TB/day
Amazon
S3
• Market surveillance platform ingests
30 billion market events every day and
regulates financial trading practices
• Leverages Amazon’s virtually unlimited
storage to store events and allow
analysts to interactively query market
dynamics using fully managed map-
reduce (Hadoop/Hive) and Hbase clusters
Re-Architecting Compliance
Unlimited
Storage
Distributed
Computing
Interactive Market
Queries
Ensure
compliance
30 billion market
events
How about Security & Compliance?
OR
Move
Fast
Stay
Secure
AND
Move
Fast
Stay
Secure
Gain access to constantly improving security baselines
Build on a constantly improving security baseline,
every customer benefits from the tough
scrutiny of other AWS customers!
ISO 27001
ISO 27017
ISO 27018
Example: Data Sanitization at AWS
• AWS makes no secondary use of customer content
• Manage your privacy objectives any way you want
• Keep data in your chosen format and move it, or
delete it any time
• There is no automatic replication of data outside of
your chosen AWS Region
• Customers can encrypt their content any way they
choose
You always have full ownership and control
Achieve and Verify Compliance
Log &
store all
activity
Audit
Create
inventory
React on
change
Verify
compliance
Analyze
App
Security
Pick from
Service
Catalog
AWS
CloudTrail
AWS
Config
Amazon
Inspector
AWS Service
Catalog
AWS
Config Rules
Security and compliance becomes visible and automated!
Many Worry Cloud Adoption is Binary
Build a
“Private”
Cloud
Rip everything out
and move to
the cloud
0 1
The Good News is it isn’t an ‘All or Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Integration
Trend: Virtual Private Cloud
Your Data Center
Virtual Private
Cloud (VPC)
Extending your DC to your Cloud Provider
Your Data Center
AWS VPC
Beyond Virtual Servers
• AWS Managed Services are designed to be highly-
available, resilient, secure, elastic and cost-effective
• Maintenance becomes the responsibility of AWS
• But more importantly: Charged by consumption!
Amazon
Machine
Learning
Amazon
S3
Amazon
DynamoDB
AWS Mobile
Hub
Amazon
QuickSight
Amazon
Workspaces
AWS Elastic
Beanstalk
Amazon
CloudFront
Machine
Learning
Storage CDN Database Mobile Analytics VDI App
Container
Build Cost-Aware Architectures
• Decouple Compute and Storage and grow them
independently
Storage
• Build workflows that are aligned with your business
model by creating cost-aware architectures that only
scale to serve your customer to the accepted SLA
Compute
Vn   introduction to cloud computing with amazon web services
Amazon S3
Raw Video
Amazon S3
Transcoded
Video
Amazon SQS
Amazon SQS
Free User
Premium
User EC2
instance
EC2
instance
EC2
instance
EC2
instance
Auto Scaling group
Users
Let us handle Software Licensing
• AWS Marketplace offers production-
ready cluster deployments for
various software solutions
• Launch applications with 1-Click
• Pay software licenses completely
on-demand or bring your own
license (BYOL)
Hospitality Trading Insurance Grocery
This is something “born in the cloud”
companies have already discovered.
Devices
Disruption is much easier today
BREAK
Next up: Build an App on AWS for your first 10 Million Users
Questions?

More Related Content

Vn introduction to cloud computing with amazon web services

  • 2. Introduction to Cloud Computing with AWS Olivier Klein 奧樂凱 Emerging Technologies Solutions Architect, Asia-Pacific
  • 3. « Invention requires two things: the ability to try a lot of experiments, and not having to live with the collateral damage of failed experiments »
  • 4. A broad and deep platform that helps customers build sophisticated, resilient and scalable applications
  • 5. Web Services Core Services Compute Storage Database Networking Infrastructure RegionsAvailability Zones Edge Locations Platform Services Analytics & AI IoT Gaming Mobile Desktop & App Streaming Business Productivity Developer Tools Business Intelligence Access Control Auditing Monitoring EncryptionSecurity Applications A P I & S D K s
  • 6. On-Demand Model: Pay as you go Analogy: Electricity services • Pay only for what you use • Virtually unlimited capacity (no capacity planning) • Get charged per compute hour, GB of storage used, transactions etc. • Turn it off anytime (and stop paying for it)
  • 8. Why are companies flocking to the cloud so quickly?
  • 9. Move from capital expense to variable expense $ Why Are Companies Flocking To The Cloud So Quickly?
  • 10. No Upfront Cost Align Revenue Model with Infrastructure Cost Revenue Infra Cost Margin Rate Time $
  • 11. Move from capital expense to variable expense Lower variable expense than they could achieve on their own $ Why Are Companies Flocking To The Cloud So Quickly?
  • 12. AWS Pricing Philosophy Ecosystem Global Footprint New Features New Services More AWS Usage More Infrastructure Reduced Prices More CustomersInfrastructure Innovation 61 price reductions since 2006 Lower Infrastructure Costs Economies of Scale
  • 13. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity $ Why Are Companies Flocking To The Cloud So Quickly?
  • 14. Auto-Scalable Infrastructure • AWS allows auto-scaling • Services and virtual servers dynamically provisioned based on demand • Fully managed services for specific use cases charged only per consumption Load Capacity Amazon Elastic Compute Cloud Instance
  • 16. 500,000 writes / second to their managed AWS database 200 additional servers during Superbowl 0 additional servers right after
  • 17. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility $ Why Are Companies Flocking To The Cloud So Quickly?
  • 18. AWS’ History of Innovation 2011 Amazon ElastiCache Amazon SES CloudFormation Direct Connect AWS Elastic Beanstalk GovCloud 2013 Amazon CloudTrail Amazon CloudHSM Amazon WorkSpaces Amazon Kinesis Amazon Elastic Transcoder Amazon AppStream AWS OpsWorks 2015 Amazon EFS Amazon API Gateway Amazon WorkMail Amazon Machine Learning AWS Device Farm AWS WAF Amazon Elasticsearch Service Amazon QuickSight AWS Snowball AWS Kinesis Firehose AWS RDS for MariaDB Amazon Inspector AWS Database Migration Service AWS IoT Amazon EC2 Container Registry AWS Kinesis Analytics AWS Mobile Hub Amazon CloudWatch 2009 Amazon RDS Amazon VPC AWS Auto Scaling AWS Elastic Load Balancing AWS EMR Amazon FPS 2010 Amazon SNS AWS Identity & Access Management Amazon Route 53 AWS Import/Export 2012 Amazon SWF AWS Redshift Amazon Glacier Dynamo DB Amazon CloudSearch Storage Gateway AWS Data Pipeline Trusted Advisor 2014 AWS KMS Amazon Config Amazon Cognito Amazon Mobile Analytics Amazon EC2 Container Service RDS for Aurora Amazon Lambda Amazon WorkDocs Directory Service AWS CodeCommit AWS CodePipeline AWS Service Catalog AWS CodeDeploy CloudWatch Logs 2016 AWS Organizations Amazon Quicksight AWS step functions Amazon Lex Amazon Polly Amazon Rekognition AWS Greengrass Amazon EC2 elastic GPU Amazon EC2 FPGA (F1) Amazon EC2 P2 AWS Batch Amazon Lightsail Lambda@Edge Blox Aurora with PostgreSQL compability AWS codeBuild AWS X-ray AWS Snowball Edge Amazon Pinpoint AWS Shield Cloudwatch Events AWS Glue Amazon Pinpoint 48 61 82 159 280 516 722 1,017 New Services and Major New Feature Announcements
  • 19. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility Remove undifferentiated heavy lifting $ Why Are Companies Flocking To The Cloud So Quickly?
  • 20. Enterprises Can’t Afford to be Slow Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Infrastructure in Minutes!Infrastructure in Weeks?
  • 21. is the easiest way to get started on AWS Virtual Private Server Persistent Storage Networking
  • 22. Operating Systems Applications Dev Stacks Node.jsLAMP MEAN Nginx GitLab Joomla!WordPress Drupal Magento Redmine UbuntuAmazon Linux Pick your Preconfigured Instance Image
  • 23. 1 Month Free Trail Free trial includes $5 plan for 750 hours in your first month AmazonLightsail.com A Low and Predictable Price
  • 25. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility Remove undifferentiated heavy lifting Go global in minutes $ Why Are Companies Flocking To The Cloud So Quickly?
  • 26. 16 Regions 42 Availability Zones 76 Edge Locations AWS Global Infrastructure Millions of monthly active customers across the world
  • 27. Global Enterprise Customers General Electric Johnson & Johnson Merck Nordstrom “There is no public cloud infrastructure provider that has more robust enterprise capabilities.” Marc Benioff, Chairman & CEO, Salesforce
  • 29. What are some of the use case customers are using AWS for?
  • 30. Customer Facing Applications External Apps on AWS Scalability and Elasticity Auto-Scaling infrastructure to required capacity and match spending to actual utilization High Availability Application deployments that span across multiple facilities with adequate load balancing Global Reach Highly available global services on edge locations across the world Maintainability Fully managed service portfolio for most common application components DNS CDN Load B. Load B.Front App Backend Database Storage
  • 31. Mobile Applications Identity & Sync Analytics Notifications Data Logic Marketing Phone Tablet Innovation & Agility 0-tier architectures allow simple and quick iterations High Availability Designed and build for scale and availability across multiple facilities Cost Effectiveness No underutilized servers, completely usage based billing Maintainability Version management and cross-device synchronization and testing TestingTester
  • 32. Corporate Network App A App B App C Container DevOps TemplateVDI Innovation & Agility Automated builds and deployment of code Consistent Regression Testing Numerous disposable environments that can be (re)built within a click allowing regression tests in identical setups Cost Effective Environments can be disposed or stopped when unused Scalability Conduct performance and stress tests with potentially thousands of simulation nodes Development and Test
  • 33. Application Server Virtual Server File Server Database Server Backup System Backup to Cloud Storage • Eliminate tape, hardware, off-site storage • Reduce capital expense for backup infrastructure • Never worry about backup durability • Never run out of backup capacity • Data stored off-site, with high durability, in multiple locations Backup and Archive Amazon S3
  • 34. Application Server Virtual Server File Server Database Server Amazon S3 Solutions supporting backup to S3 Veeam Backup & Replication Symantec Net Backup Oracle RMAN and Secure Backup Module CommVault Simpana AltaVault (SteelStore) Backup System Backup and Archive
  • 35. High Performance Computing Corporate Network Elasticity & Cost Dynamic scalability when compute jobs are required with utility or spot pricing Manageability Managed services to facilitate aggregation and storage Scale Scale to virtually unlimited amount of cores Separation of concerns Decouple storage and compute – utility model with on-demand compute Storage Grid Reporting Streams
  • 36. • Actuarial calculations with 5 million policies over 30-50 year simulation periods • Taps onto Amazon’s GPU-optimized compute capacity to build large calculation clusters to perform Monte Carlo simulations • Using AWS helped them to reduce 10- day process to 10 minutes Transformative HPC Perform thousands of simulations GPU optimized compute cluster Calculate customer’s market risk exposure
  • 37. Big Data Analytics Ecosystem Leverage existing open-source and commercial frameworks at utility pricing Manageability Managed compute cluster and machine learning environments Corporate Network Storage Reporting Data Warehouse Elasticity & Cost Dynamic scalability when compute jobs are required with utility or spot pricing Separation of concerns Decouple storage and compute – utility model with on-demand compute Streams Machine Learning Compute
  • 38. Decouple Storage and Compute Traditionally analytical workloads required large databases or data warehouses, with storage and compute close to each other Big Data often benefits from decoupling storage and compute Amazon S3 offers virtually unlimited storage at a per GB/month rate
  • 39. No need to move data Query S3 directly & right away No infrastructure to setup & manage Fast results within seconds Pay for just the queries you run Amazon Athena Interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL
  • 40. Athena & Quicksight Demo Amazon S3 Amazon Athena Amazon Quicksight Analyze past flight performance data stored in S3 Bureau of Transportation Flight Data Statistics www.transtats.bts.gov Create visualizations from S3 with Athena & Quicksight
  • 42. • Market surveillance platform ingests 30 billion market events every day and regulates financial trading practices • Leverages Amazon’s virtually unlimited storage to store events and allow analysts to interactively query market dynamics using fully managed map- reduce (Hadoop/Hive) and Hbase clusters Re-Architecting Compliance Unlimited Storage Distributed Computing Interactive Market Queries Ensure compliance 30 billion market events
  • 43. How about Security & Compliance?
  • 46. Gain access to constantly improving security baselines Build on a constantly improving security baseline, every customer benefits from the tough scrutiny of other AWS customers! ISO 27001 ISO 27017 ISO 27018
  • 48. • AWS makes no secondary use of customer content • Manage your privacy objectives any way you want • Keep data in your chosen format and move it, or delete it any time • There is no automatic replication of data outside of your chosen AWS Region • Customers can encrypt their content any way they choose You always have full ownership and control
  • 49. Achieve and Verify Compliance Log & store all activity Audit Create inventory React on change Verify compliance Analyze App Security Pick from Service Catalog AWS CloudTrail AWS Config Amazon Inspector AWS Service Catalog AWS Config Rules Security and compliance becomes visible and automated!
  • 50. Many Worry Cloud Adoption is Binary Build a “Private” Cloud Rip everything out and move to the cloud 0 1
  • 51. The Good News is it isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Integration
  • 52. Trend: Virtual Private Cloud Your Data Center Virtual Private Cloud (VPC)
  • 53. Extending your DC to your Cloud Provider Your Data Center AWS VPC
  • 54. Beyond Virtual Servers • AWS Managed Services are designed to be highly- available, resilient, secure, elastic and cost-effective • Maintenance becomes the responsibility of AWS • But more importantly: Charged by consumption! Amazon Machine Learning Amazon S3 Amazon DynamoDB AWS Mobile Hub Amazon QuickSight Amazon Workspaces AWS Elastic Beanstalk Amazon CloudFront Machine Learning Storage CDN Database Mobile Analytics VDI App Container
  • 55. Build Cost-Aware Architectures • Decouple Compute and Storage and grow them independently Storage • Build workflows that are aligned with your business model by creating cost-aware architectures that only scale to serve your customer to the accepted SLA Compute
  • 57. Amazon S3 Raw Video Amazon S3 Transcoded Video Amazon SQS Amazon SQS Free User Premium User EC2 instance EC2 instance EC2 instance EC2 instance Auto Scaling group Users
  • 58. Let us handle Software Licensing • AWS Marketplace offers production- ready cluster deployments for various software solutions • Launch applications with 1-Click • Pay software licenses completely on-demand or bring your own license (BYOL)
  • 59. Hospitality Trading Insurance Grocery This is something “born in the cloud” companies have already discovered. Devices Disruption is much easier today
  • 60. BREAK Next up: Build an App on AWS for your first 10 Million Users