Visualizing Cellular Audience for Streaming KPI's
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Visualizing Cellular Audience for Streaming KPI’s
Ritesh R K, Solutions Engineer
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Agenda
• Mobile audience trend.
• QOS with Akamai Media Analytics.
• Network Analytics for Cellular audience.
• Finish line and takeaways.
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Market Dynamics
More than 75% of the viewers stream from mobile networks
Per a recently released App Annie report3, Android users in India spent close to 150 billion
hours on apps in 2016, leading app usage in the world.
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Disrupting Numbers and User Expectations
The viewership peaked at more than 3
million concurrent on Akamai
establishing a new high in the Asia
Pacific region1.
More than 25 million users watched
the event on the platform.
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Quantifying quality with Media Analytics
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Visualization today
QOS Dashboard with Media Analytics
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Visualization today - ASN
Data by ASN from Media Analytics
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Visualization today-Platform and City
Data by City and Platform from Media Analytics
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Visualization today-Startup time by City and Platform
Data by City and Platform from Media Analytics
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All the demographic data is derived from the IP
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Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Structure of Network Operators
Mobile
Network Akamai
Edge Server
Akamai
Edge
Server
Carrier
Grade NAT/
Firewall
ISP PoP
or IX
Mobile Network Public Internet
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Under the hood- Radio Access Control is Complicated!
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• GEO-IP databases are
• inaccurate and need
• periodic updates.
• Use of proxies and
• peering relationships
• can skew data.
• Granularity is limited.
Accuracy of the data derived from IP
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Understanding Cellular Visualization with
Network Experience Analytics
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Cellular visualization
Cell ID with good
QOS
Cell ID with bad QOS
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Cellular visualization getting Granular
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Data collected and mapped to KPI’s
Mobile-Operator
Longitude
Latitude
Connectivity
Cell ID
Cell ID with low Re-
buffer
Cell ID with high Re-
buffer
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Plugin Architecture
• Release location lib separately.
• Not part of the package but can be enabled by adding location lib.
• Customer needs to make API calls for integration
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Actionable
• Bitrate tuning and Content Encoding
• ASN opt in for UDP benefits
• Network optimization in ISP
• Granular Demographics for Content targeting
• QOE score for operators
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Ad-Quality
• Ad-transcoding
• Circuit breaker for Ads
• Ad-Targeting
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Some ground to cover
• Users apprehensive about sharing location
data.
• App policy and consent for individualization
with location.
• Permissions for location services.
• MA and NEA is not one portal today.
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Key Takeaways
• Better Prepared.
• Granular demographic
aggregation.
• Accurate content curation.