Designing Better Experiences - UXPA Spring Extravaganza Workshop, 30 April 2014
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Slides from @danny_bluestone and @duckymatt's workshop at UXPA's Spring Extravaganza at IBM, 76/78 Upper Ground, London
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Designing Better Experiences - UXPA Spring Extravaganza Workshop, 30 April 2014
- 1. DESIGNING BETTER EXPERIENCES Image Copyright: Chartoff-Winkler Productions & United Artists
- 2. WHO WE ARE I’m Matt @duckymatt ! ! ! ! ! !
- 3. WHO WE ARE I’m Danny @danny_bluestone ! ! !
- 5. INTRODUCE YOURSELVES Image Copyright: Paramount Pictures
- 6. THE PLAN 1.5 HOUR WORKSHOP DELVING INTO USER-CENTRIC APPROACHES TO DESIGN (BRIEFLY!) Image Copyright: Lucasfilm & Twentieth Century Fox
- 8. User experience encompasses all aspects of the end user’s interaction with the company, its services and its products JAKOB NIELSEN & DON NORMAN Photo credit: http://www.nngroup.com/people-jakob-nielsen-photos/ Source: http://www.nngroup.com/articles/definition-user-experience/
- 9. Businesses cannot treat their customers as passive “consumers” any longer; every company is in the user experience business. KAREN MCGRANE Source: http://alistapart.com/column/explaining-water-to-fish Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
- 10. WHAT IT ISN’T Image Copyright: Columbia Pictures
- 11. IT IS NOT USABILITY UX IS ABOUT DELIGHTING YOUR CUSTOMERS AND SHOWING THEM YOU CARE Image Copyright: Twentieth Century Fox & DreamWorks SKG & Cruise/Wagner Productions & Blue Tulip Productions
- 14. SO, WHAT SHOULD UX ACCOMPLISH?
- 15. People will forget what you said. People will forget what you did. But people will never forget how you made them feel. MAYA ANGELOU Photo credit: York College ISLGP http://commons.wikimedia.org/wiki/File:Maya_Angelou_visits_YCP!_2413.jpg
- 16. POOR UX LEADS TO CONFUSION, FRUSTRATION OR EVEN ANGER Photo credit: Mat Walker https://www.flickr.com/photos/matski_98/8259750205/ More examples: http://shitliftux.tumblr.com/
- 17. A B C ANALYSING USABILITY
- 18. AS A MECHANIC… Image Copyright: Paramount Pictures & Robert Stigwood & Allan Carr Productions
- 19. AS A CAMPER… Image Copyright: Peter Rodgers Productions & The Rank Organisation
- 20. GOOD UX DEPENDS ON CONTEXT THE USER, THE ENVIRONMENT, THE TASK AND OTHER FACTORS Image Copyright: Warner Bros. & Esperanto Filmoj & Heyday Films
- 21. USER CENTRED DESIGN Image Copyright: HBO
- 25. THE BRIEF
- 26. RESEARCH1 Image Copyright: Warner Bros.
- 27. WHO ARE OUR USERS?1 EXERCISE Image Copyright: Walt Disney Pictures & Tim Burton Pictures
- 28. *TIME FOR A BREAK* Image Copyright: Warner Bros.
- 29. PERSONAS1 Image Copyright: Astralwerks, & Gramercy Pictures & Propaganda Films & Single Cell Pictures
- 30. PERSONAS1 EXERCISE BACKGROUND AGE RANGE, NATIVE LANGUAGE, WORLD OUTLOOK ! EXPERIENCE FAMILIARITY WITH SIMILAR SERVICES OR PRODUCTS AND WILL THEY NEED TO LEARN ! NEEDS WHAT MOTIVATES THEM? DO THEY SHARE BEHAVIOURAL TRAITS? ! CONCERNS WHAT CONCERNS DO THEY HAVE? ! GIVE THEM NAMES AND DRAW THEIR FACE!
- 31. DESIGN2 Image Copyright: Be Gentlemen Limited Partnership & Lawrence Bender & Miramax Films
- 32. PRIORITY SORTING2 EXERCISE ORDER THE FEATURES OR SECTIONS BASED ON THEIR IMPORTANCE TO EACH PERSONA Image Copyright: Columbia Pictures & Hawk Films
- 34. RAPID SKETCHING3 EXERCISE 1. SIGNING UP AS A MEMBER ! 2. FINDING AND SIGNING UP FOR AN EVENT ! 3. FINDING AND APPLYING FOR A JOB Image Copyright: Twentieth Century Fox Film Corporation & Paramount Pictures
- 35. MEASURE4 Image Copyright: DreamWorks SKG & Universal Pictures
- 36. Your ego is a bad designer CHRISTOPHER BUTLER http://www.newfangled.com/your_ego_is_a_bad_designer
- 37. CORRIDOR TEST4 EXERCISE Image Copyright: Warner Bros. & Legendary Pictures & Syncopy
- 38. NEARLY THERE Image Copyright: Paramount Pictures & Lucasfilm
- 39. WHAT UX IS AND WHAT IT ISN’T
- 40. WHY AND WHERE A USER-CENTRED APPROACH IS NECESSARY
- 41. TECHNIQUES WITHIN THE USER-CENTRED DESIGN PROCESS
- 42. THANK YOU @duckymatt @danny_bluestone @cyberduck_uk Copyright: Studio 37 & La Petite Reine & La Classe Américaine & JD Prod & France 3 Cinéma & Jouror Productions & uFilm