SlideShare a Scribd company logo

Uxpa creativity workshop peter otto 1

•
•
UXPA UK
UXPA UK

This document describes a technique for rapid idea generation that involves both constraining and de-constraining the problem space. It recommends constraining factors like format, time, and tools initially to avoid unnecessary details. Then it suggests de-constraining by removing limitations on technologies, scope, and resources to break out of preconceptions. The technique involves brainstorming silly or absurd ideas individually or in groups within time limits to warm up creativity before tackling a more serious task, like designing solutions for future technologies.

Related slideshows

A technique for rapid idea generation
A technique for rapid idea generationA technique for rapid idea generation
A technique for rapid idea generation
 
TechnoCreativity, the next generation
TechnoCreativity, the next generationTechnoCreativity, the next generation
TechnoCreativity, the next generation
 
C2D2 Artful & Disciplined Dialogue for Wicked Problems
C2D2 Artful & Disciplined Dialogue for Wicked ProblemsC2D2 Artful & Disciplined Dialogue for Wicked Problems
C2D2 Artful & Disciplined Dialogue for Wicked Problems
 
1 of 16
Download to read offline
A technique for rapid idea generation! ! ! ! ! Peter Otto UK UXPA 21 March 2013
Constrain: •  Format (e.g. paper only) •  Time (set time limit and number of solutions) •  Tools (no computers, just sharpies) …to avoid getting into detail
De-constrain: •  Technologies (anything is possible) •  Scope (no project limitations) •  Resources (whatever it takes, it can be done!) …to break out of preconceptions, heuristics and biases
Anything is possible.
            Share in a group.                
Personality (Curiosity and Idea Generation (Fluency, Tolerance for Ambiguity) Originality, Incubation and Illumination) Motivation (Intrinsic, Confidence (Producing, Extrinsic and Sharing and Achievement) Implementing)
Let’s put the technique in practice:
Something silly to warm up and get you in the mindset.
Wide solution space = more potential ideas! Simple possible solutions = less time used! Humourous/absurd character = less worry
Examples: Design a device to amuse a dog… Design a device to communicate with aliens… Design a device to overcome traffic jams… Design a device to change the weather…
In a group of 3 design 3 solutions ! in 3 minutes.! ! Share some of you ideas…!
A more serious task to follow…
Design for Star Treck •  Travel into a future 300 years from now
Design 3 ideas in 6 minutes •  You need to find a solution to the problem for PA’s to book video conferences with multiple people in multiple places. They need to be able to: •  Find gaps in people’s diaries. •  Find available video conferencing facilities at multiple locations. •  Make a booking
Turning the output into something useful:! ! Extract key qualities and design drivers! ! Translate ideas into today’s technology!
Thank you.! ! ! ! Credits! Martin Storey and Aoife NiMhorain for introducing me the “warmup” design games, Alan Cooper for the “design for StarTrek” idea and Batey/Irwing for the four creativity traits.

More Related Content

Uxpa creativity workshop peter otto 1

  • 1. A technique for rapid idea generation! ! ! ! ! Peter Otto UK UXPA 21 March 2013
  • 2. Constrain: •  Format (e.g. paper only) •  Time (set time limit and number of solutions) •  Tools (no computers, just sharpies) …to avoid getting into detail
  • 3. De-constrain: •  Technologies (anything is possible) •  Scope (no project limitations) •  Resources (whatever it takes, it can be done!) …to break out of preconceptions, heuristics and biases
  • 5.             Share in a group.                
  • 6. Personality (Curiosity and Idea Generation (Fluency, Tolerance for Ambiguity) Originality, Incubation and Illumination) Motivation (Intrinsic, Confidence (Producing, Extrinsic and Sharing and Achievement) Implementing)
  • 7. Let’s put the technique in practice:
  • 8. Something silly to warm up and get you in the mindset.
  • 9. Wide solution space = more potential ideas! Simple possible solutions = less time used! Humourous/absurd character = less worry
  • 10. Examples: Design a device to amuse a dog… Design a device to communicate with aliens… Design a device to overcome traffic jams… Design a device to change the weather…
  • 11. In a group of 3 design 3 solutions ! in 3 minutes.! ! Share some of you ideas…!
  • 12. A more serious task to follow…
  • 13. Design for Star Treck •  Travel into a future 300 years from now
  • 14. Design 3 ideas in 6 minutes •  You need to find a solution to the problem for PA’s to book video conferences with multiple people in multiple places. They need to be able to: •  Find gaps in people’s diaries. •  Find available video conferencing facilities at multiple locations. •  Make a booking
  • 15. Turning the output into something useful:! ! Extract key qualities and design drivers! ! Translate ideas into today’s technology!
  • 16. Thank you.! ! ! ! Credits! Martin Storey and Aoife NiMhorain for introducing me the “warmup” design games, Alan Cooper for the “design for StarTrek” idea and Batey/Irwing for the four creativity traits.