UX Super Powers with #ProjectComet
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What is UX? What is UX Design? Is there a process to deliver innovation? In this talk, Demian will answer these questions by taking you on a journey with insights on mindset, creative confidence and Design Thinking. You will see how Adobe is creating a brand new tool called #ProjectComet, tailored to UX Design focused on Mobile Apps and Web Sites. Through empathy, extensive prototyping, learning and focus on performance, #ProjectComet is being carefully crafted to enable UX Designers to design and prototype at speed of thought.
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UX Super Powers with #ProjectComet
- 1. UX Super Powers Demian Borba Product Manager, Adobe @demianborba
- 5. 10.17.15 @AdobeUX @demianborba What is UX Design? “UX Design is the strategy in place to take a user from point A to point B.“ "The term UX as we know it was first introduced as a job title in 1995, when Don Norman joined Apple as, upon his request, a “User Experience Architect.” The author of the best-selling book The Design of Every Day Things, Norman is considered a pioneer in user experience. He was thinking about the communication between humans and tools long before he published the text in 1988.” Source: http://blogs.adobe.com/creativecloud/defining-ux/ @demianborba
- 10. 10.17.15 @AdobeUX @demianborba MindsetFixed vs Growth Praising abilities vs effort
- 14. 10.17.15 @AdobeUX @demianborba What can be created with Design Thinking? PRODUCTS SERVICES EXPERIENCES
- 15. 10.17.15 @AdobeUX @demianborba End Result DESIRED #HumanValues CAN BE BUILT #Technology USEFUL #CanBecomeReal
- 16. 10.17.15 @AdobeUX @demianborba The Team @AdobeUX @demianborba Picture: Part of #ProjectComet team, at Adobe MAX 2015
- 17. 10.17.15 @AdobeUX @demianborba Which hats to wear? THE ANTHROPOLOGIST THE EXPERIMENTER THE CROSS-POLLINATOR (T) THE HURDLER THE COLLABORATOR THE DIRECTOR THE EXPERIENCE ARCHITECT THE SET DESIGNER THE STORYTELLER THE CAREGIVERSource: http://www.tenfacesofinnovation.com/tenfaces/index.htm
- 18. 10.17.15 @AdobeUX @demianborba 1. Design Challenge
- 20. Photoshop and Illustrator are not initially designed for UX Design 10.17.15 @AdobeUX @demianborba
- 31. 10.17.15 @AdobeUX @demianborba Explicit needs Implicit needs ALWAYS ASK: WHY? @demianborba 10.17.15
- 32. 10.17.15 @AdobeUX @demianborba NEEDS INSIGHTS Personas and Points of View @demianborba 10.17.15 NAME AGE TYPE
- 34. Lots of tools tackling parts of the problem 10.17.15 @AdobeUX @demianborba
- 35. Friction when making changes 10.17.15 @AdobeUX @demianborba
- 36. Tools limiting creativity 10.17.15 @AdobeUX @demianborba
- 38. 10.17.15 @AdobeUX @demianborba Rules of Brainstorming DEFER JUDGMENT GO FOR VOLUME ONE CONVERSATION AT A TIME BE VISUAL BUILD ON THE IDEAS OF OTHERS STAY ON TOPIC ENCOURAGE WILD IDEAS
- 44. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba Make an idea tangible to be experienced
- 45. 10.17.15 @AdobeUX @demianborba “Build to think”. - d.school
- 46. 10.17.15 @AdobeUX @demianborba “Fail often to succeed sooner”. - IDEO
- 54. 10.17.15 @AdobeUX @demianborba Rules of testing LET PEOPLE USE THE PROTOTYPES EXPERIMENT SMALL ADJUSTMENTS OBSERVE THE EXPERIENCE GET CLOSE TO YOUR USERS DON’T FALL IN LOVE WITH IDEAS
- 55. 10.17.15 @AdobeUX @demianborba Then iterate (always one phase at a time)
- 57. 10.17.15 @AdobeUX @demianborba UX starts and ends with PEOPLE
- 58. Thank you. Questions? Demian Borba Product Manager, Adobe @demianborba http://adobe.ly/comet