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#ux_is_business
Ahmed Saber 
Senior User Experience Designer - ITS
#ux_is_business
UXis everywhere
is for People
is Business
#ux_is_business
#ux_is_business
1 billion search
query everyday
1.23 billion of people
transform messages,
photos, posts
100 hours of footage
uploaded every
minute
numbers from the origins
#ux_is_business
“a person’s perceptions and responses
that result from the use or anticipated
Use of a product, system or service”
ISO 9241-210
#ux_is_business
#ux_is_business
“Design Is Not Just What It Looks Like,
Design Is How It Works”
Steve Jobs
What is seen is just
Look and Feel
Visual Design
Usability Principles
Information Design
Interaction Design
Information Architecture
Navigational Design
Business Requirements
Content Requirements
User Needs and requirements
Business Strategy
What is it actually…
#ux_is_business
User Experience Designer
#ux_is_business
User Experience Designer
Functionality
Reliability
Usability
Visual
#ux_is_business
UX &
Storytelling
#ux_is_business
#ux_is_business
#ux_is_business
#ux_is_business
#ux_is_business
#ux_is_business
One Story, One Application
Endless Possibilities
#ux_is_business
IOT&People
#ux_is_business
It will not be here unless of User Experience
#ux_is_business
#ux_is_business
User Centered Design
#ux_is_business
It’s the process of creating something
That Works & People Love
#ux_is_business
Who?
What?
Why?
How?
#ux_is_business
#ux_is_business
Why Does It Matters?
#ux_is_business
Designing For Humanity
#ux_is_business
It’s all about the people you’re designing for
& How great they will be
#ux_is_business
Questions?
#ux_is_business
#ux_is_business


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