UX in Real Life
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It has been more than two decades since UX entered the industry as a new frontier; however many of everyday products still highly frustrate us.
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UX in Real Life
- 1. UX in Real Life It has been more than two decades since UX entered the industry as a new frontier; however many of everyday products still highly frustrate us.
- 3. How to use the water tap? Read the instruction
- 4. Do not rotate the tap!
- 6. When a device as simple as a door has to come with an instruction manual-even a one-word manual - then it is a failure, poorly designed. Donald A. Norman
- 7. Principles Of Design 1.Affordances 2.Signifiers 3.Natural Mappings 4.Constraints 5.Feedback 6.Conceptual Models
- 8. Affordance
- 9. An affordance is the possibility of an action on an object or environment.
- 11. James J. Gibson • Psychologist James J. Gibson originally introduced the term in his 1977 article "The Theory of Affordances" • In 1988, Donald Norman appropriated the term affordances in the context of design.
- 12. SIGNIFIERS • Signifiers signal things, in particular what actions are possible and how they should be done. • Affordances are the possible interactions between people and the environment.
- 14. • People search for clues, for any sign that might help them cope and understand. • What people need, and what designers must provide, are signifiers.
- 15. SOCIAL SIGNIFIERS A “signifier” is some sort of indicator, some signal in the physical or social world that can be interpreted meaningfully.
- 16. NATURAL MAPPING
- 17. Mapping is a technical term, borrowed from mathematics, meaning the relationship between the elements of two sets of things.
- 18. The control is in the shape of the seat itself: the mapping is straightforward.
- 19. The real function of natural mappings is to reduce the need for any information from a user's memory to perform a task.
- 20. If the user wants to see the most recent items first, does she choose Ascending or Descending? These terms don’t map well to how users conceive of time.
- 21. CONSTRAINTS
- 23. CONSTRAINTS Constraints are the limits to an interaction or an interface. • PHYSICAL CONSTRAINTS • CULTURAL CONSTRAINTS • SEMANTIC CONSTRAINTS • LOGICAL CONSTRAINTS
- 24. A classic example can be seen the way menu options on a typical desktop application are grayed out when they are unavailable.
- 25. FEEDBACK Good interaction design provides feedback
- 26. • Feedback is a critical way to help users avoid frustration and confusion. If I click a button for an action to happen, and there’s no indication that it happened, the user will understandably question whether it’s worked. • In the digital world, it’s quite often a bit of text telling you what’s happened.
- 27. CONCEPTUAL MODELS A conceptual model is an explanation, usually highly simplified, of how something works.
- 29. Two Conceptual Models for a Refrigerator
- 31. Summary 1.Affordances 2.Signifiers 3.Natural Mappings 4.Constraints 5.Feedback 6.Conceptual Models
- 32. Thank you!