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Usability Testing!

Rajdeep Gupta @ Cisco
    June 12, 2010
Usability Testing by Rajdeep Gupta, Misys
Usability Testing by Rajdeep Gupta, Misys
Usability Testing by Rajdeep Gupta, Misys
Usability Testing by Rajdeep Gupta, Misys
Usability Testing by Rajdeep Gupta, Misys
Usability Testing by Rajdeep Gupta, Misys
Usability Testing is
 Wikipedia> a technique used to evaluate a product by
 testing it on users.

 a method by which users of a product are asked to
 perform certain tasks in an effort to measure the
 product's ease-of-use, task time, and the user's
 perception of the experience.

 the extent to which a product can be used by specified
 users to achieve specified goals with effectiveness,
 efficiency and satisfaction in a specified context of use.
Objectives
• Performance -- How much time, and how many steps,
  are required for people to complete basic tasks? (For
  example, find something to buy, create a new account,
  and order the item.)
• Accuracy -- How many mistakes did people make? (And
  were they fatal or recoverable with the right information?)
• Recall -- How much does the person remember
  afterwards or after periods of non-use?
• Emotional response -- How does the person feel about
  the tasks completed? Is the person confident, stressed?
  Would the user recommend this system to a friend?
Methods
#1.If you like people
#2.If you like machines better than people
#3.If you like people, just not talking to them
If you like People
 Get a screen-sharing software tool. For example: Adobe
 Acrobat Connect , which supports observation, chat, and
 webcam sharing.

 Download a screen-recording app. iShowU HD for Mac
 ($30), Camtasia Studio for PC ($299) or Mac ($149), are
 my favorites.

 Call your participant and have them share their screen
 with you, using the screen-sharing tool. Use this easy-to-
 read URL handy to read over the phone to your
 participants, so you don't have to use the long one that
 every online meeting generates.
If you like machines better than
people…
 Card Sorting and other formative tools (You
 perform a card sort when you want to
 understand how to categorize or organize a set
 of elements—an issue usually related to early-
 stage IA design.)
 Task Elicitation: (One of the most popular direct
 ways to receive a customer feedback. Examples
 are Loop11, Usabilla, and IntuitionHQ. )
 Enhanced Analytics: Provides you richer
 information about what people do when they
 visit your site. (Click Density, ClickHeat and so
 on)
If you like people, just not talking to
them
  you want to hear actual user voices talking about
  your interface, but you just don’t have the time,
  desire, or social skills to talk to them directly.
  users provide information on submit webcam
  videos, images, and/or spoken feedback about
  your product. Examples: Usertesting.com,
  OpenHallway, and UserLytics.
  It may not reflect your real users, and who may
  not care about using your interface at all, both of
  which can affect feedback.
UX Research Tools

http://spreadsheets.google.com/ccc?key=
0AlkBSfnlj7YZdFpvajJiSjJaa2lLTUgzdHlzd
k1mZUE&hl=en#gid=2




             Microsoft Excel
               Worksheet
Instructions
Watch them as they use your interface.
Don’t interrupt them in the middle of tasks,
even if they seem to be running into
trouble or “going off-track”—it’s important
to see where they get stuck.
Ask open-ended, non-leading questions
such as, “What’s going through your mind
right now?” or “Can you tell me what is
missing in the screen?”
http://www.youtube.com/watch?v=ppnRQD0
  6ggY (Paper Prototyping)
Eye Tracking
http://www.youtube.com/watch?v=lo_a2cfBU
  Gc
Summary
• Time taken to complete the tasks did not differ
  significantly across geographies.
• The time taken to complete generic tasks like
  logging into application, creating username were
  less and require no prior documentation reading.
• Errors committed by users of different professions
  were significantly different.
• The maximum number of errors committed were
  content organization errors. There was a significant
  difference in the content errors; International users
  committed more content errors than local users.
• Average scoring for users for all 5 tasks
Severity Types


  Showstoppers – Catastrophic issues that
  prevent people from accomplishing their goals.

  Major Issues – Issues that cause waste of time,
  increased learning and error rates.

  Irritants – Minor cosmetic or consistency issues
  that slow users down slightly / are a minimal
  violation of usability guidelines.
MAJOR ISSUE



Visual Design




                Issue Observation:
                Inappropriate representation of tabs,
                They do not look clickable
                Recommendations:
                Better representation for the tabs for a
                more unique and clickable feel.
Conclusion
• Create an HTML form-building tool such
  as the excellent Wufoo or the form
  functionality in Google Docs. You can then
  link the form from one of your web pages,
  or embed the form right on the page
  (which is slightly more effective).
• Keep on testing, testing and testing.
References
• Nielsen, J. (1994). Usability Engineering,
  Academic Press Inc, p 165
• http://interactions.acm.org/content/XV/baecker.pdf
• http://news.zdnet.co.uk/itmanagement/0,1000000
  308,2065537,00.htm
• http://jerz.setonhill.edu/design/usability/intro.htm
• http://www.useit.com/alertbox/20000319.html
• http://www.useit.com/alertbox/20000319.html
Questions
Thank you!
Rajdeep Gupta (holypriest@gmail.com)

More Related Content

Usability Testing by Rajdeep Gupta, Misys

  • 8. Usability Testing is Wikipedia> a technique used to evaluate a product by testing it on users. a method by which users of a product are asked to perform certain tasks in an effort to measure the product's ease-of-use, task time, and the user's perception of the experience. the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.
  • 9. Objectives • Performance -- How much time, and how many steps, are required for people to complete basic tasks? (For example, find something to buy, create a new account, and order the item.) • Accuracy -- How many mistakes did people make? (And were they fatal or recoverable with the right information?) • Recall -- How much does the person remember afterwards or after periods of non-use? • Emotional response -- How does the person feel about the tasks completed? Is the person confident, stressed? Would the user recommend this system to a friend?
  • 10. Methods #1.If you like people #2.If you like machines better than people #3.If you like people, just not talking to them
  • 11. If you like People Get a screen-sharing software tool. For example: Adobe Acrobat Connect , which supports observation, chat, and webcam sharing. Download a screen-recording app. iShowU HD for Mac ($30), Camtasia Studio for PC ($299) or Mac ($149), are my favorites. Call your participant and have them share their screen with you, using the screen-sharing tool. Use this easy-to- read URL handy to read over the phone to your participants, so you don't have to use the long one that every online meeting generates.
  • 12. If you like machines better than people… Card Sorting and other formative tools (You perform a card sort when you want to understand how to categorize or organize a set of elements—an issue usually related to early- stage IA design.) Task Elicitation: (One of the most popular direct ways to receive a customer feedback. Examples are Loop11, Usabilla, and IntuitionHQ. ) Enhanced Analytics: Provides you richer information about what people do when they visit your site. (Click Density, ClickHeat and so on)
  • 13. If you like people, just not talking to them you want to hear actual user voices talking about your interface, but you just don’t have the time, desire, or social skills to talk to them directly. users provide information on submit webcam videos, images, and/or spoken feedback about your product. Examples: Usertesting.com, OpenHallway, and UserLytics. It may not reflect your real users, and who may not care about using your interface at all, both of which can affect feedback.
  • 15. Instructions Watch them as they use your interface. Don’t interrupt them in the middle of tasks, even if they seem to be running into trouble or “going off-track”—it’s important to see where they get stuck. Ask open-ended, non-leading questions such as, “What’s going through your mind right now?” or “Can you tell me what is missing in the screen?”
  • 18. Summary • Time taken to complete the tasks did not differ significantly across geographies. • The time taken to complete generic tasks like logging into application, creating username were less and require no prior documentation reading. • Errors committed by users of different professions were significantly different. • The maximum number of errors committed were content organization errors. There was a significant difference in the content errors; International users committed more content errors than local users. • Average scoring for users for all 5 tasks
  • 19. Severity Types Showstoppers – Catastrophic issues that prevent people from accomplishing their goals. Major Issues – Issues that cause waste of time, increased learning and error rates. Irritants – Minor cosmetic or consistency issues that slow users down slightly / are a minimal violation of usability guidelines.
  • 20. MAJOR ISSUE Visual Design Issue Observation: Inappropriate representation of tabs, They do not look clickable Recommendations: Better representation for the tabs for a more unique and clickable feel.
  • 21. Conclusion • Create an HTML form-building tool such as the excellent Wufoo or the form functionality in Google Docs. You can then link the form from one of your web pages, or embed the form right on the page (which is slightly more effective). • Keep on testing, testing and testing.
  • 22. References • Nielsen, J. (1994). Usability Engineering, Academic Press Inc, p 165 • http://interactions.acm.org/content/XV/baecker.pdf • http://news.zdnet.co.uk/itmanagement/0,1000000 308,2065537,00.htm • http://jerz.setonhill.edu/design/usability/intro.htm • http://www.useit.com/alertbox/20000319.html • http://www.useit.com/alertbox/20000319.html
  • 24. Thank you! Rajdeep Gupta (holypriest@gmail.com)