Unlock the Magic of PPC Segmentation
- 1. Unlock the
Magic of Segmentation
Seattle Search Network
@blastam
Using just the AdWords Interface!
@amyppc
- 3. Use the Magic of Segmentation to:
Expertly solve problems
Swiftly achieve
extraordinary results
Become deeply knowledgeable
about your account
Segmentation
- 6. verb
to “slice and dice” into
meaningful, actionable
groups
noun
a meaningful,
actionable market or
data set
Magical segments are
meaningful and actionable.
Segmentation
We’ll use “segment” to mean:
- 8. Segmentation
Meaningful segments have similar:
Meaningful segmentation teaches us:
about our audience
about our account
market segments
wants
needs
demand characteristics
data segments
behavior
settings requirements
- 9. 0
175
350
525
700
u s h w p d f m b t e k g l a c i r q n o v j y x z
$19 $22
$51
$22 $32 $22 $25 $24
$49
$33 $23
$106
$62
$35
$71 $59
$29
$45
$14
$42 $32 $38
$95
$126
$0 $0
CPL
Leads
Segmentation
Search Terms: Alphabetically
- 13. Implement & Take Action
Optimize Performance
Segment & Analyze Data
Segmentation
There’s a lot we can do with meaningful,
actionable segments
- 16. Analysis
9 leads from this location extension? Wow!
Apply Segment
Segments help tell the whole story
Oh! It’s actually 0 leads....
- 46. Implementation
It may be time to change mobile bids
AdWords suggests: (mobile conversion rate / desktop conversion rate) — 1
- 57. Implement & Take Action
Optimize Performance
Segment & Analyze Data
Optimization
Combine meaningful segments & action for
accelerated growth
- 59. Optimization
Find Out: What product & themes convert?
Segment by Campaign
$0
$50,000
$100,000
$150,000
$200,000
PPC Non-Mobile New Releases Strategic Top 20 Competition
Revenue
- 60. Optimization
Try it out: Restructure account
Optimize campaigns for better targeting & sales
$0
$200,000
$400,000
$600,000
$800,000
Brand Only Distribution Partner Product Items Characters
Revenue
- 64. Optimization
Try it Out: Create an Experiment
Split test LP traffic
disadvantages of
reverse mortgage
Disadvantages of Reverse
acmemortgage.org/
Learn the Pros & Disadvantages of
Reverse Mortgages - Learn More!
Pros & Cons
LP
Caclulator
LP
- 67. Optimization
Elk Grove Urgent Care
acmehealth.org/urgentcare/
See Hours and Wait Times Now
Expert Care by ACME Doctors
ACME Health Urgent Care
acmehealth.org/urgentcare/
No Appt Necessary, Walk Right In
See Elk Grove Wait Times & Hours
82 ads across 23 ad groups...
City Headline Brand Headline
- 73. Use the Magic of Segmentation to:
Know how to solve problems
Swiftly achieve
extraordinary results
Become deeply knowledgeable
about your account
Segmentation
- 76. Roseville Office
950 Reserve Drive, Suite 150
Roseville, CA 95678
San Francisco Office
625 Second Street, Suite 280
San Francisco, CA 94107
New York Office
261 Madison Ave, 9th Floor
New York, NY 10016
Phone (888) 252-7866 Email sales@blastam.comWeb www.blastam.com