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Case Study | Universal Motors Agencies
Size: 2200 employees Location: Kingdom of Saudi Arabia Industry: Retail
One of the largest General Motors dealers in the Middle East, Universal Motors
Agencies (UMA) has 22 showrooms and 69 sites in Saudi Arabia. “Our vision is
to make every customer a customer for life,” says Sherif Wahba, IT director. “To
serve them better, we had to communicate better.”
With numerous legacy systems that couldn’t be integrated, it was difficult for
colleagues to keep in touch, or for customers to get the support they needed.
A hard-won reputation for quality was at stake. Costs were spiraling, too.
“Managing a mixed-vendor environment with separate voice, data, and wireless
networks had become a nightmare,” Wahba explains. “We had to lower our cost
of ownership. And we wanted to introduce new ways of collaborating that weren’t
possible before.”
“Boosting our responsiveness and the customer experience is
bringing us closer to our customer-for-life vision.”
Sherif Wahba, IT Director, Universal Motors Agencies
A unified infrastructure allows innovative communication channels. Newly
empowered employees are putting collaboration tools to work. Universal
Motors Agencies is nurturing its customer relationships like never before.
•	 Become more responsive to customers
•	 Improve employee collaboration
•	 Reduce IT costs and support business growth
Challenges
Collaboration improves
customer care
Universal Motors Agencies needed smarter
communications. We did the networking
groundwork. Our collaboration applications
did the rest.
2
We make connecting with colleagues
and customers across the Kingdom quick
and easy
•	 Cisco® fixed and wireless infrastructure companywide
•	 Cisco Collaboration unified applications
Solutions
© 2015 Cisco and/or its affiliates. All rights reserved.
End-to-end, our platform is simpler and cheaper to run
UMA started afresh and standardized on Cisco networking companywide.
The solution was successfully deployed by local experts, Baud Telecom
Company (BTC Networks). “Previously I
had several engineers with specialist skills
who spent a lot of their time firefighting,”
Wahba recalls. “Now I have one engineer
managing all devices centrally using Cisco
Prime™ Infrastructure. And we detect
problems proactively.” IT operating costs
have fallen 30 percent.
Workplace redefined
Everything is now interconnected: phones, computers, mobile devices,
and smartphones. All aspects of business communications run better and
faster. Checking emails and voicemails in one inbox. Using personal phone
extensions in any office. Tracking missed calls and messages.
People brought together
People work differently with video, instant messaging, and presence on Cisco
Jabber® solutions. Instead of regular meetings, managers and salespeople
use smartphone video conferences. “Video’s a great substitute for physical
meetings,” says Wahba. “We also use Jabber to see if people are available, get
in touch quickly, and share information. It’s much easier to get things done.”
Customers are the winners
Customers can now call the UMA centralized contact center on a single toll-
free number anywhere in Saudi Arabia. They speak to agents with all the right
information at their fingertips. An integrated escalation process quickly resolves
complaints. Dropped calls and lost sales leads are a distant memory.
IT operating costs
fall 30%
IT delivers rich rewards business-wide
The business impact is remarkable.
Managers are traveling much less.
Related costs are down by 40
percent. Company productivity
has increased by 10 percent,
while employee satisfaction is 20
percent higher. “We’ve achieved a
culture change,” says Wahba.
Boosting collaboration has accelerated decision-making and problem solving.
Contact center agents are handling more calls and completing them in less
time. Wahba sums up: “We’ve reduced costs and improved performance. As
a company, we’re stronger.”
Products  Services
Unified Communications
•	 Cisco Unified Communications
Manager
•	 Cisco Unity® Connection
•	 Cisco Unified IP Phones
Collaboration
•	 Cisco WebEx Meeting Center
•	 Cisco Jabber
•	 Cisco Unified Presence
•	 Cisco Unified Contact Center
Express
Management
•	 Cisco Prime™ Infrastructure
•	 Productivity is up 10 percent; employee satisfaction is
20 percent higher
•	 Travel expenses have dropped 40 percent; IT costs
are down 30 percent
•	 Customer contacts are handled faster and
more efficiently
Results
For More Information
To learn more about the Cisco solutions in this case study, go to:
www.cisco.com/go/collaboration
© 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. ES/0515 3
Americas Headquarters
Cisco Systems, Inc.
San Jose, CA
Asia Pacific Headquarters
Cisco Systems (USA) Pte. Ltd.
Singapore
Europe Headquarters
Cisco Systems International BV Amsterdam,
The Netherlands
Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go
to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply
a partnership relationship between Cisco and any other company. (1110R)
Employee
satisfaction
up 20%

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Universal Motors Agencies

  • 1. © 2015 Cisco and/or its affiliates. All rights reserved. 1 Case Study | Universal Motors Agencies Size: 2200 employees Location: Kingdom of Saudi Arabia Industry: Retail One of the largest General Motors dealers in the Middle East, Universal Motors Agencies (UMA) has 22 showrooms and 69 sites in Saudi Arabia. “Our vision is to make every customer a customer for life,” says Sherif Wahba, IT director. “To serve them better, we had to communicate better.” With numerous legacy systems that couldn’t be integrated, it was difficult for colleagues to keep in touch, or for customers to get the support they needed. A hard-won reputation for quality was at stake. Costs were spiraling, too. “Managing a mixed-vendor environment with separate voice, data, and wireless networks had become a nightmare,” Wahba explains. “We had to lower our cost of ownership. And we wanted to introduce new ways of collaborating that weren’t possible before.” “Boosting our responsiveness and the customer experience is bringing us closer to our customer-for-life vision.” Sherif Wahba, IT Director, Universal Motors Agencies A unified infrastructure allows innovative communication channels. Newly empowered employees are putting collaboration tools to work. Universal Motors Agencies is nurturing its customer relationships like never before. • Become more responsive to customers • Improve employee collaboration • Reduce IT costs and support business growth Challenges Collaboration improves customer care Universal Motors Agencies needed smarter communications. We did the networking groundwork. Our collaboration applications did the rest.
  • 2. 2 We make connecting with colleagues and customers across the Kingdom quick and easy • Cisco® fixed and wireless infrastructure companywide • Cisco Collaboration unified applications Solutions © 2015 Cisco and/or its affiliates. All rights reserved. End-to-end, our platform is simpler and cheaper to run UMA started afresh and standardized on Cisco networking companywide. The solution was successfully deployed by local experts, Baud Telecom Company (BTC Networks). “Previously I had several engineers with specialist skills who spent a lot of their time firefighting,” Wahba recalls. “Now I have one engineer managing all devices centrally using Cisco Prime™ Infrastructure. And we detect problems proactively.” IT operating costs have fallen 30 percent. Workplace redefined Everything is now interconnected: phones, computers, mobile devices, and smartphones. All aspects of business communications run better and faster. Checking emails and voicemails in one inbox. Using personal phone extensions in any office. Tracking missed calls and messages. People brought together People work differently with video, instant messaging, and presence on Cisco Jabber® solutions. Instead of regular meetings, managers and salespeople use smartphone video conferences. “Video’s a great substitute for physical meetings,” says Wahba. “We also use Jabber to see if people are available, get in touch quickly, and share information. It’s much easier to get things done.” Customers are the winners Customers can now call the UMA centralized contact center on a single toll- free number anywhere in Saudi Arabia. They speak to agents with all the right information at their fingertips. An integrated escalation process quickly resolves complaints. Dropped calls and lost sales leads are a distant memory. IT operating costs fall 30%
  • 3. IT delivers rich rewards business-wide The business impact is remarkable. Managers are traveling much less. Related costs are down by 40 percent. Company productivity has increased by 10 percent, while employee satisfaction is 20 percent higher. “We’ve achieved a culture change,” says Wahba. Boosting collaboration has accelerated decision-making and problem solving. Contact center agents are handling more calls and completing them in less time. Wahba sums up: “We’ve reduced costs and improved performance. As a company, we’re stronger.” Products Services Unified Communications • Cisco Unified Communications Manager • Cisco Unity® Connection • Cisco Unified IP Phones Collaboration • Cisco WebEx Meeting Center • Cisco Jabber • Cisco Unified Presence • Cisco Unified Contact Center Express Management • Cisco Prime™ Infrastructure • Productivity is up 10 percent; employee satisfaction is 20 percent higher • Travel expenses have dropped 40 percent; IT costs are down 30 percent • Customer contacts are handled faster and more efficiently Results For More Information To learn more about the Cisco solutions in this case study, go to: www.cisco.com/go/collaboration © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. ES/0515 3 Americas Headquarters Cisco Systems, Inc. San Jose, CA Asia Pacific Headquarters Cisco Systems (USA) Pte. Ltd. Singapore Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) Employee satisfaction up 20%