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Unit 14 LO1

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GusDevlin

This document contains the contents page and various sections of a project for a music magazine, including: - Sketches of front covers and spreads - Choices and adaptations of font styles for the masthead - Mood boards and images of influence from other magazines - Draft interviews and photography/production plans - Brainstorms of potential magazine names and justifications for masthead name ideas The document shows the planning and design process for a proposed new music magazine, including visual concepts and conventions, as well as market research into font styles, themes, and potential names.

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Gus Devlin Candidate Number: 4032 Unit 14 LO1
Contents Page  5. 1st Front Cover Sketch  6. 1st Double Page Spread Sketch  7. 2nd Front Cover Sketch  8. 2nd Double Page Spread Sketch  9. Masthead Font Style Choices  10. Adaptations of Font Style Choices  11. Mood Board  12. Mood Board  13. Connotations Behind The Mood Board  14. Draft Interview  15. Graphic Layout (Front Cover)  16. Graphic Layout (Front Cover)
Contents Page  17. Graphic Layout of DPS  18. Graphic Layout of DPS  19. Brainstorm of Name Ideas  20. Justification of Masthead Name Ideas  21. Images of Influence  22. Images of Influence  23. Font Style for Other Textual Features  24. Photography Plan  25. Prop List  26. Pre Production Plan  27. Production Plan
Contents Page  28. Sources from Prop List & Production Plan  29. Conclusion
1st Front Cover Sketch
1st Double Page Spread Sketch
2nd Front Cover Sketch
2nd Double Page spread sketch
Masthead Font Style Choices  Drop Capital: I will be using this for my drop capital for the simple reasons that it will be consistent within every double page spread of our music magazine. Furthermore it may not stand out from the crowd, but it is constant and consistent so it can easily be outlined and referred to as a Drop Capital.  Title of Artist: Now for this font style, there are two types so that indicates a certain level of inconsistency however a level of variation which is also gratifying when it comes font styles. These two font styles are bold, and in similarity with the drop capital font styles but are consistent and are easy on the eye for the consumers of our product/service we are offering.  The significance of our font style choices is massive as it can be detrimental to the sales of our music magazine as the potential customers may not like some of the masthead font styles & it is little aspects as little as that which will make the difference between yes or no in relation to customers purchasing our music magazine.
Adaptation of Font Style choices  When creating a masthead, you can’t just pick out a font and input into a design as this is one very unprofessional and informal as well as indecisive and naive. There are certain formats and motions you have to go through when deciding what Font Style you decide to use for our designs for our music magazine (Front Cover & DPS).  One of these formats would be to start with a basic Font Style and adapt this font style whether that is through the form of a focus group, market research whether it is primary or secondary and this has been very helpful towards us as then the local demographic can almost have the deciding vote on what Font Style they would like to see which could positively impact our customer sales for our debut edition of our music magazine.  Even though Font Style may not seem that important, towards some readers that we are trying to appeal to it may mean something more to them. For example it may connote something serious or jovial towards them and can foreshadow maybe the tone of a particular interviews for the rest of this debut edition of our music magazine.  In order to make our magazine rival other magazines in our genre such as Clash but also in the general genre of music magazines such as NME, Kerrang & Mojo we would need to use alternative font styles for various textual features such as the Drop Capital, Copy & Pull Out Quote in order for us to be competing at the highest level that we can. Obviously we know that we can’t go straight into the deep end and expect to be challenging these household names but we hope to one day.
Unit 14 LO1
Inspirations (Clash Magazine, Mood Board)
Connotations behind the Mood Board  The images that have been formatted into the last 2 slides imply what kind of artists, colours & styles we are looking to format into our music magazine.  Young & upcoming artists who are starting to make their name for themselves, for example Rita Ora & Ed Sheeran & Taylor Swift who are already a big draw in the music industry and the reason they are a big draw is the reason why we want them to be on the front cover and double page spread of our music magazine.  As you can see the mood board highlights the target audience that we definitely want to attract to our music magazine in order to gain customer sales. Additionally, this mood board enables us to know what demographic we are targeting so we know then what type of content we want to deliver.
Draft Interview
Graphic Layout (Front Cover)The Masthead is displayed as the main thin bar at the top of the image below, the masthead needs to be kept simple as it is a very conventional and therefore essential aspect of the front cover of any music magazine. This is very important as we want the Masthead to be recognisable to the customers so that they might be intrigued by the conventionalism from our magazine of inspiration “Clash” The main Front Cover Image foreshadows the content for the rest of this music magazine and that sets out what kind of artists and what kind of genre is put out throughout the latest addition of this music magazine. Additionally, the Front Cover Image gives the customers a moment to take in and understand what the picture might foreshadow what content is to come later in this debut issue of our music magazine. The Cover Lines are normally considered as an important aspect, and therefore the cover lines will be placed onto this text box and this will help to promote our music magazine to fans of the artists who are the cover lines.
Graphic Layout (Front Cover) The colour pink as I have stated in the House Style is consistent throughout our music magazine pages whether that would be front cover or double page spread. Furthermore the colour pink is constant in not only the house style but also the font style which makes this music magazine a conventional magazine in relevance to their competitors. This thin white bar states a world exclusive for the music star who features for our music magazine whether that be Eminem, or another music superstar such as Ed Sheeran. This again is exceptionally important
Graphic Layout of DPS Within a graphic layout of my Front Cover & Double Page Spread there are a various amount of conventions which we have within these graphic layouts. First and foremost, Captions are an essential part of a double page spread of a printed publication, furthermore Captions are the description of the images which are below. These are very important as it is known to be conventional when doing so in order to be on a level par with competing magazines such as Clash, NME, & Mojo. Among many conventions, many consider the Masthead to be one of the most essential conventions which mainly boils down to the pure significance of this convention as without a Masthead you might as well not even publish your magazine as the Masthead is the first thing that the customer sees.
Graphic Layout of DPS  Moving on, the Main Image is very important as well as it may connote to the reader a particular tone for the rest of double page spread interviews. Additionally, the Main Image is there to lure the customer in and intrigue them to read on, an example of this would be if the image was of a BIG music star and therefore the star appeal would then lure the customers in. This would not only lure the local demographic/intended target audience in, it would also lure fans of that particular music star who might not be interested in our magazine but rather in that DPS. The Text itself could connote something different to the reader in hand and therefore it is very important for us to get this right so we do not come across to arrogant in the sense that the fans might get the impression that we have upset them or the big music star that they idolise.
Brainstorm of Name Ideas
Justification of Masthead Name Ideas  Within our survey monkey primary research, we asked questions to the public about what title names otherwise known as masthead names would they like to see on a pop music magazine Front Cover and the main responses were: Smash, The News of Music, Truth, Shoot & Pop Me.  First and foremost Smash is a very credible name as we feel it represents the ethos of our brand in that we would love to blow our competition out of the water as we want to make a real impact and we feel we can do that with the names of huge music stars that we have planned.  Additionally, “Truth” is another name which has an element of honesty about it as our magazine could also represent a certain degree of truth and honesty in the sense that all of the stories are non fiction and all true so it would give the fans of music stars a fantastic opportunity to connect with their idols on a higher level.  Another name which sprung to our mind was The News of Music which may not sound too appealing but with the content that we have planned this is another route that we can down with in terms of our masthead and again this is another route that we can go to if some of the options are unavailable.  The last two options are “Shoot & Pop Me” these two are more of backup choices if the top 3 selected go wrong and for some legal reasons we can’t pick them. The positive from these are that fans can relate to this as our demographic is relatable to what the word “Shoot & Pop Me” actually means to the reader in terms of what it connotes.
Images of Influence These two magazines in which we are looking to compete with as we feel there is a gap in the market. You can clearly see the screenshot to the top left this is a long shot and this makes the artist in ‘The Skinny Music’ Magazine look quite faded which I think is a good way as some people may argue that it is a negative approach as the image looks quite faded but I would argue that it looks interesting as customers may want to find out why this Front Cover is like this.
Images of Influence Many people might know that Clash Music Magazine is a well structured and setup music magazine in which we will be using it for our magazine of inspiration. The camera shot that Clash have used for this particular issue which includes Rita Ora is a Medium Shot and this is positive in the sense that you can clearly see that the star is Rita Ora in the sense that she is a big name in the UK and her name is starting to across the boarder in the USA.
Font Style for other Textual Features We need to consider the values behind a range of Font Styles in order to make a professional decision on what we want for specific conventions within a Double Page Spread. Firstly we need the Drop Capital to be bold so that it will be clear and distinctive in the sense that the potential customers & publishers will know the Drop Capital when they see this, we feel this is very important as we don’t want customers going to our rival competitors because of little things like the Drop Capital. Additionally, the stand first is very important as it sets out the tone for the rest of the Double Page Spread interview and with the Font Style that we are analysing here, it is mature which represents our content within our music magazine very well. This is essentially important as the Stand First could potentially determine if our potential customers buy our music magazine or not.
Photography Plan
Prop list
Pre Production Plan
Production plan
Sources From Prop list & Production schedule  Source: http://www.ebay.co.uk/itm/like/190885945956?limghlpsr=true&hlpv=2&ops=true&viph x=1&hlpht=true&lpid=108&chn=ps&device=c&rlsatarget=kwd- 103170260706&adtype=pla&crdt=0&ff3=1&ff11=ICEP3.0.0- L&ff12=67&ff13=80&ff14=108  Source: http://www.refreshedbyus.com/dell-latitude-e6220-laptop?gclid=CJfJ3- 3SlsUCFQjKtAodKTQACg  Source: http://www.jessops.com/online.store/products/90360/Show.html?utm_source=google &utm_medium=cpc&utm_campaign=PLA&utm_term=EOS%201200D%20Digital%20 SLR%20+%2018-55mm%20DC%20Lens&gclid=CMr43PbSlsUCFYnKtAodT2IAdw  Source: http://www.amazon.co.uk/Adobe-Photoshop-Creative-12-Month- Download/dp/B00E3J2UGG
Conclusion  Mood Boards are notoriously known for importance when creating any magazine never mind a music magazine as they highlight the content that you plan your music magazine around alongside maybe some of the demographic planning options that we want our music magazine to appeal to. I would say that in conclusion I have learnt a lot about the production plan and what needs to be carried out including all of the costs and the quantity of laptops and programs you need to complete the production plan.

More Related Content

Unit 14 LO1

  • 1. Gus Devlin Candidate Number: 4032 Unit 14 LO1
  • 2. Contents Page  5. 1st Front Cover Sketch  6. 1st Double Page Spread Sketch  7. 2nd Front Cover Sketch  8. 2nd Double Page Spread Sketch  9. Masthead Font Style Choices  10. Adaptations of Font Style Choices  11. Mood Board  12. Mood Board  13. Connotations Behind The Mood Board  14. Draft Interview  15. Graphic Layout (Front Cover)  16. Graphic Layout (Front Cover)
  • 3. Contents Page  17. Graphic Layout of DPS  18. Graphic Layout of DPS  19. Brainstorm of Name Ideas  20. Justification of Masthead Name Ideas  21. Images of Influence  22. Images of Influence  23. Font Style for Other Textual Features  24. Photography Plan  25. Prop List  26. Pre Production Plan  27. Production Plan
  • 4. Contents Page  28. Sources from Prop List & Production Plan  29. Conclusion
  • 6. 1st Double Page Spread Sketch
  • 8. 2nd Double Page spread sketch
  • 9. Masthead Font Style Choices  Drop Capital: I will be using this for my drop capital for the simple reasons that it will be consistent within every double page spread of our music magazine. Furthermore it may not stand out from the crowd, but it is constant and consistent so it can easily be outlined and referred to as a Drop Capital.  Title of Artist: Now for this font style, there are two types so that indicates a certain level of inconsistency however a level of variation which is also gratifying when it comes font styles. These two font styles are bold, and in similarity with the drop capital font styles but are consistent and are easy on the eye for the consumers of our product/service we are offering.  The significance of our font style choices is massive as it can be detrimental to the sales of our music magazine as the potential customers may not like some of the masthead font styles & it is little aspects as little as that which will make the difference between yes or no in relation to customers purchasing our music magazine.
  • 10. Adaptation of Font Style choices  When creating a masthead, you can’t just pick out a font and input into a design as this is one very unprofessional and informal as well as indecisive and naive. There are certain formats and motions you have to go through when deciding what Font Style you decide to use for our designs for our music magazine (Front Cover & DPS).  One of these formats would be to start with a basic Font Style and adapt this font style whether that is through the form of a focus group, market research whether it is primary or secondary and this has been very helpful towards us as then the local demographic can almost have the deciding vote on what Font Style they would like to see which could positively impact our customer sales for our debut edition of our music magazine.  Even though Font Style may not seem that important, towards some readers that we are trying to appeal to it may mean something more to them. For example it may connote something serious or jovial towards them and can foreshadow maybe the tone of a particular interviews for the rest of this debut edition of our music magazine.  In order to make our magazine rival other magazines in our genre such as Clash but also in the general genre of music magazines such as NME, Kerrang & Mojo we would need to use alternative font styles for various textual features such as the Drop Capital, Copy & Pull Out Quote in order for us to be competing at the highest level that we can. Obviously we know that we can’t go straight into the deep end and expect to be challenging these household names but we hope to one day.
  • 13. Connotations behind the Mood Board  The images that have been formatted into the last 2 slides imply what kind of artists, colours & styles we are looking to format into our music magazine.  Young & upcoming artists who are starting to make their name for themselves, for example Rita Ora & Ed Sheeran & Taylor Swift who are already a big draw in the music industry and the reason they are a big draw is the reason why we want them to be on the front cover and double page spread of our music magazine.  As you can see the mood board highlights the target audience that we definitely want to attract to our music magazine in order to gain customer sales. Additionally, this mood board enables us to know what demographic we are targeting so we know then what type of content we want to deliver.
  • 15. Graphic Layout (Front Cover)The Masthead is displayed as the main thin bar at the top of the image below, the masthead needs to be kept simple as it is a very conventional and therefore essential aspect of the front cover of any music magazine. This is very important as we want the Masthead to be recognisable to the customers so that they might be intrigued by the conventionalism from our magazine of inspiration “Clash” The main Front Cover Image foreshadows the content for the rest of this music magazine and that sets out what kind of artists and what kind of genre is put out throughout the latest addition of this music magazine. Additionally, the Front Cover Image gives the customers a moment to take in and understand what the picture might foreshadow what content is to come later in this debut issue of our music magazine. The Cover Lines are normally considered as an important aspect, and therefore the cover lines will be placed onto this text box and this will help to promote our music magazine to fans of the artists who are the cover lines.
  • 16. Graphic Layout (Front Cover) The colour pink as I have stated in the House Style is consistent throughout our music magazine pages whether that would be front cover or double page spread. Furthermore the colour pink is constant in not only the house style but also the font style which makes this music magazine a conventional magazine in relevance to their competitors. This thin white bar states a world exclusive for the music star who features for our music magazine whether that be Eminem, or another music superstar such as Ed Sheeran. This again is exceptionally important
  • 17. Graphic Layout of DPS Within a graphic layout of my Front Cover & Double Page Spread there are a various amount of conventions which we have within these graphic layouts. First and foremost, Captions are an essential part of a double page spread of a printed publication, furthermore Captions are the description of the images which are below. These are very important as it is known to be conventional when doing so in order to be on a level par with competing magazines such as Clash, NME, & Mojo. Among many conventions, many consider the Masthead to be one of the most essential conventions which mainly boils down to the pure significance of this convention as without a Masthead you might as well not even publish your magazine as the Masthead is the first thing that the customer sees.
  • 18. Graphic Layout of DPS  Moving on, the Main Image is very important as well as it may connote to the reader a particular tone for the rest of double page spread interviews. Additionally, the Main Image is there to lure the customer in and intrigue them to read on, an example of this would be if the image was of a BIG music star and therefore the star appeal would then lure the customers in. This would not only lure the local demographic/intended target audience in, it would also lure fans of that particular music star who might not be interested in our magazine but rather in that DPS. The Text itself could connote something different to the reader in hand and therefore it is very important for us to get this right so we do not come across to arrogant in the sense that the fans might get the impression that we have upset them or the big music star that they idolise.
  • 20. Justification of Masthead Name Ideas  Within our survey monkey primary research, we asked questions to the public about what title names otherwise known as masthead names would they like to see on a pop music magazine Front Cover and the main responses were: Smash, The News of Music, Truth, Shoot & Pop Me.  First and foremost Smash is a very credible name as we feel it represents the ethos of our brand in that we would love to blow our competition out of the water as we want to make a real impact and we feel we can do that with the names of huge music stars that we have planned.  Additionally, “Truth” is another name which has an element of honesty about it as our magazine could also represent a certain degree of truth and honesty in the sense that all of the stories are non fiction and all true so it would give the fans of music stars a fantastic opportunity to connect with their idols on a higher level.  Another name which sprung to our mind was The News of Music which may not sound too appealing but with the content that we have planned this is another route that we can down with in terms of our masthead and again this is another route that we can go to if some of the options are unavailable.  The last two options are “Shoot & Pop Me” these two are more of backup choices if the top 3 selected go wrong and for some legal reasons we can’t pick them. The positive from these are that fans can relate to this as our demographic is relatable to what the word “Shoot & Pop Me” actually means to the reader in terms of what it connotes.
  • 21. Images of Influence These two magazines in which we are looking to compete with as we feel there is a gap in the market. You can clearly see the screenshot to the top left this is a long shot and this makes the artist in ‘The Skinny Music’ Magazine look quite faded which I think is a good way as some people may argue that it is a negative approach as the image looks quite faded but I would argue that it looks interesting as customers may want to find out why this Front Cover is like this.
  • 22. Images of Influence Many people might know that Clash Music Magazine is a well structured and setup music magazine in which we will be using it for our magazine of inspiration. The camera shot that Clash have used for this particular issue which includes Rita Ora is a Medium Shot and this is positive in the sense that you can clearly see that the star is Rita Ora in the sense that she is a big name in the UK and her name is starting to across the boarder in the USA.
  • 23. Font Style for other Textual Features We need to consider the values behind a range of Font Styles in order to make a professional decision on what we want for specific conventions within a Double Page Spread. Firstly we need the Drop Capital to be bold so that it will be clear and distinctive in the sense that the potential customers & publishers will know the Drop Capital when they see this, we feel this is very important as we don’t want customers going to our rival competitors because of little things like the Drop Capital. Additionally, the stand first is very important as it sets out the tone for the rest of the Double Page Spread interview and with the Font Style that we are analysing here, it is mature which represents our content within our music magazine very well. This is essentially important as the Stand First could potentially determine if our potential customers buy our music magazine or not.
  • 28. Sources From Prop list & Production schedule  Source: http://www.ebay.co.uk/itm/like/190885945956?limghlpsr=true&hlpv=2&ops=true&viph x=1&hlpht=true&lpid=108&chn=ps&device=c&rlsatarget=kwd- 103170260706&adtype=pla&crdt=0&ff3=1&ff11=ICEP3.0.0- L&ff12=67&ff13=80&ff14=108  Source: http://www.refreshedbyus.com/dell-latitude-e6220-laptop?gclid=CJfJ3- 3SlsUCFQjKtAodKTQACg  Source: http://www.jessops.com/online.store/products/90360/Show.html?utm_source=google &utm_medium=cpc&utm_campaign=PLA&utm_term=EOS%201200D%20Digital%20 SLR%20+%2018-55mm%20DC%20Lens&gclid=CMr43PbSlsUCFYnKtAodT2IAdw  Source: http://www.amazon.co.uk/Adobe-Photoshop-Creative-12-Month- Download/dp/B00E3J2UGG
  • 29. Conclusion  Mood Boards are notoriously known for importance when creating any magazine never mind a music magazine as they highlight the content that you plan your music magazine around alongside maybe some of the demographic planning options that we want our music magazine to appeal to. I would say that in conclusion I have learnt a lot about the production plan and what needs to be carried out including all of the costs and the quantity of laptops and programs you need to complete the production plan.

Editor's Notes

  1. Dn’t just coy + paste celebrities in – MORE VARIETY NEEDED
  2. Adapt based on new images