UMA Day 31 08 23 PDF.pdf
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Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
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UMA Day 31 08 23 PDF.pdf
- 1. UMA Get Together State of the Union 31st of August 2023
- 3. What is the role of a Trade Association? • Promote, develop, and safeguard a particular profession • Represent the interests of those working in a profession • Responsible for maintaining standards, procedures and quality within the industry
- 5. Aligned benchmarks foster trust between market players 2019 Digital 2021 Digital + UBA + On/Off + Local / Global 2022 (D)OOH
- 6. 78% UMA members sustain Local Players of Adspend in 2022
- 10. Effective, balanced collaboration between all the Members of an eco-system is a source of value creation for all the Stakeholders Members – Clients – (Media) Partners – Customers – Citizens
- 11. Joined Industry Eco-system efforts to develop Best Practices & Concrete Tools 2023 2023
- 13. 30th of August - Working Together
- 14. Maintaining standards, procedures and quality within an industry
- 16. “Algorithms are going to replace 25-year-old media planners in fairly quick time. There won't be 250,000 people at the holding companies running media planning and buying networks around the world” Sir Martin Sorrell (2023)
- 17. “A.I. can’t destroy a hotel room. It can’t throw a TV off the fifth floor into the pool and get it right in the middle.” Joe Walsh - 13/7/2023 Talent + Attitude can’t be mimiced / Let’s foster them !
- 18. Carry on our development of reliable & strong UMA to empower the Belgian Advertising Eco- system
- 19. Time For Inspiration – Stage is Yours !