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Twitter Strategies For a Company

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Sutrisno Yao
Sutrisno Yao

The document provides Twitter strategies for companies. It recommends getting to know your audience, tweeting like talking to real people, not overdoing promotions, using a tweet scheduler, paying attention to trending topics, community building, and setting and tracking goals. The key strategies are understanding your followers, engaging with them authentically, balancing promotional tweets with other content, and focusing on building an active online community around your brand on Twitter.

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By Sutrisno Yao , S.Kom, M.TI Social Media Strategist for Erafone Indonesia TWITTER STRATEGIES FOR A COMPANY
Know Your Audience  You must know exactly what type of your twitter followers or follower candidates..  We could try to build a two way communication. Throwing a simple question like what they really want to hear from you..  From there, you will know how your followers speak and what kind of information to tweet or re-tweet..  For example, @erafonestore’s audience are people who want to know about new gadgets info and gadgets’ price. Also, people who has an after sales problem and need a direct solutions.  Find your type of audience now!
Tweet Like Talking to Real Human  Treat your followers like you talk to a real person not just a twitter account. By doing that, you will gain trusts from them.  For example : use a common slank to greet your followers.. Or your could sometimes tweet something funny or encouraging..
Don’t Overdo The Promotions  You could sometimes tweet your products’ promos.. Because from twitter you will get a good impact for your promo.  But the thing you must know is, when to deliver the promo and how often..  Know what time your followers are active, for example, during office hour or maybe after dinner time and so on.. Tweet on the perfect timing will make a better results..  Don’t always talk about the promo.. But try to tweet something else like answering your followers questions.. Etc.  By answering a question you could also do indirect promo.. Don’t forget to use a hash tags (#). For example : one of my follower asked about the discount term for the promo.. And I answered : “You will get additional 20% disc for purchasing more that 2 #PromoSamsungTab2” , so basically by answering their question I also tweet the promotional news..
Use a Tweet Scheduler  If you think you couldn’t handle twitter at sometime, You could try to use a scheduler like hootsuite, just to say hello or tweet some information.. So your follower will not think that you are abandoning them..  But use the scheduler wisely, meaning.. Don’t try to throw a question or anything that will make your followers know that the twitter admin is actually not active.
Pay Attention To Trending Topics  See what’s going on now.. And try to comment on it.. Don’t just copy and paste but put your original comments on it..  Don’t forget to always put Hash Tags.. For example, #DarkKnightRises is trending right now, and what I will tweet is like this “The movie is awesome! Huge fan of Nolan.. #DarkKnightRises”
Community Building  I believe the most important thing about doing a twitter for a company is about building an active community..  Gather your customers, customer candidates, your product fans and so on.. Let them share information or knowledge.. And you are the moderator of that community..  Ask them a question let them discuss it and share their own opinions..  Community is not just a customer.. But also consumer, also fans and maybe haters.. They will make your company grow for sure..
Set Goal and Track It  Set your goal.. For example, this month I want to have 10.000 followers.. Then you could track it by utilizing twittercounter.com to know your followers growth.  You could also set a sales goal, for example you could try to figure out how much each follower is worth. You might difficult to find the exact number, but you will get the general idea..
Conclusions  Those are some of the twitter strategies to make twitter useful for your company or business.  Different company might need different approach.. But you should get the common ideas..  Never give up.. Always learn and improve your strategies..
Thank You Buzz me up on sutrisno.yao@gmail.com

More Related Content

Twitter Strategies For a Company

  • 1. By Sutrisno Yao , S.Kom, M.TI Social Media Strategist for Erafone Indonesia TWITTER STRATEGIES FOR A COMPANY
  • 2. Know Your Audience  You must know exactly what type of your twitter followers or follower candidates..  We could try to build a two way communication. Throwing a simple question like what they really want to hear from you..  From there, you will know how your followers speak and what kind of information to tweet or re-tweet..  For example, @erafonestore’s audience are people who want to know about new gadgets info and gadgets’ price. Also, people who has an after sales problem and need a direct solutions.  Find your type of audience now!
  • 3. Tweet Like Talking to Real Human  Treat your followers like you talk to a real person not just a twitter account. By doing that, you will gain trusts from them.  For example : use a common slank to greet your followers.. Or your could sometimes tweet something funny or encouraging..
  • 4. Don’t Overdo The Promotions  You could sometimes tweet your products’ promos.. Because from twitter you will get a good impact for your promo.  But the thing you must know is, when to deliver the promo and how often..  Know what time your followers are active, for example, during office hour or maybe after dinner time and so on.. Tweet on the perfect timing will make a better results..  Don’t always talk about the promo.. But try to tweet something else like answering your followers questions.. Etc.  By answering a question you could also do indirect promo.. Don’t forget to use a hash tags (#). For example : one of my follower asked about the discount term for the promo.. And I answered : “You will get additional 20% disc for purchasing more that 2 #PromoSamsungTab2” , so basically by answering their question I also tweet the promotional news..
  • 5. Use a Tweet Scheduler  If you think you couldn’t handle twitter at sometime, You could try to use a scheduler like hootsuite, just to say hello or tweet some information.. So your follower will not think that you are abandoning them..  But use the scheduler wisely, meaning.. Don’t try to throw a question or anything that will make your followers know that the twitter admin is actually not active.
  • 6. Pay Attention To Trending Topics  See what’s going on now.. And try to comment on it.. Don’t just copy and paste but put your original comments on it..  Don’t forget to always put Hash Tags.. For example, #DarkKnightRises is trending right now, and what I will tweet is like this “The movie is awesome! Huge fan of Nolan.. #DarkKnightRises”
  • 7. Community Building  I believe the most important thing about doing a twitter for a company is about building an active community..  Gather your customers, customer candidates, your product fans and so on.. Let them share information or knowledge.. And you are the moderator of that community..  Ask them a question let them discuss it and share their own opinions..  Community is not just a customer.. But also consumer, also fans and maybe haters.. They will make your company grow for sure..
  • 8. Set Goal and Track It  Set your goal.. For example, this month I want to have 10.000 followers.. Then you could track it by utilizing twittercounter.com to know your followers growth.  You could also set a sales goal, for example you could try to figure out how much each follower is worth. You might difficult to find the exact number, but you will get the general idea..
  • 9. Conclusions  Those are some of the twitter strategies to make twitter useful for your company or business.  Different company might need different approach.. But you should get the common ideas..  Never give up.. Always learn and improve your strategies..
  • 10. Thank You Buzz me up on sutrisno.yao@gmail.com