Twitter Session
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This document provides an overview of social media and Twitter. It discusses how social media has transformed from traditional media where content was king to a new model where users generate content and online relationships are important. It then focuses on Twitter, explaining what Twitter is, how to sign up, find people, and engage on the platform. It provides tips on using hashtags, mentions, retweets, and direct messages. The document also outlines best practices for using Twitter and potential ways people and businesses utilize the platform.
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Twitter Session
- 1. Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo
- 4. Social Media
- 6. User Generated Content (UGC)User-generated content (UGC), refers to various kinds of media content, publicly available, that are produced by end-users.
- 8. Social MediaSo Content is no LONGER king
- 9. Social Media NOWADAYS Online relationship is king?
- 10. Don’t………
- 11. Social MediaEngage! own! Influence!
- 12. Social media influences people91% say consumer reviews are the #1 aid to buying decisions- JC Williams Group87% trust a friend’s recommendation over critic’s review - Marketing Sherpa3 times more likely to trust peer opinions over advertising for purchasing decisions- Jupiter Research 1 word-of-mouth conversation has impact of 200 TV ads– BuzzAgent* Slide courtesy of Digital Influence Group
- 13. Social media People are using itSocial media sites are the fastest-growing category on the web, doubling their traffic over the last year. 73% of active online users have read a blog45% have started their own blog57% have joined a social network55% have uploaded photos83% have watched video clipsUniversal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day
- 14. Social media is practicalLearn what people are saying about you
- 15. Create buzz for events & campaigns
- 17. Identify and recruit influencers to spread your message
- 18. Find new opportunities and customers
- 19. Support your products and services
- 20. Improve your search engine visibility
- 22. Get your message out fast
- 23. Retain clients by establishing a personal relationship
- 24. Be an industry leader – not a followerSocial media Is measurableEngagement & InfluenceSentiment of reviews and comments
- 25. Brand affinity
- 27. Time spent
- 28. Favourites / Friends / Fans
- 29. Viral forwards
- 30. Number of downloadsReachWebsite visits / views
- 31. volume of reviews and comments
- 32. Incoming linksAction & InsightSales inquiries
- 33. New business
- 34. Customer satisfaction and loyalty
- 35. Marketing efficiencySocial media Not freeResources required for social media may include:Strategic consultation
- 36. Training
- 37. Creating content
- 41. Measuring valueThe Power of influence10 keys to successBe personal and act like a personContributein a meaningful way See criticism as an opportunityBe proactive Accept you can’t do it all yourselfExperimentwith social mediaMake a planListenBe transparent & honestShareyour content
- 43. Ten reasons to use for businessBrandingHiring peopleTraffic Networking Notify customers | job seekersLatest newsFind prospectsGet feedbackMake friends with peers Track your competitors SEO – your @name – inbound links – Google Mobile – everywhere
- 44. 5 Stages of Twitter AcceptanceDenial
- 45. 5 Stages of Twitter AcceptancePresence
- 46. 5 Stages of Twitter AcceptanceCopy/Paste
- 47. 5 Stages of Twitter AcceptanceConversing
- 48. 5 Stages of Twitter AcceptanceAddiction
- 49. Twitter Sign up
- 50. Twitter Sign up
- 51. Finding people on Twitter
- 52. Inviting friends to Twitter
- 53. Twitter Sign up
- 54. Twitter Sign up
- 59. Tweet TweetA message of 140 characters or less
- 60. Mention ( @ ) @ username + messageThis mention tweet will be visible for both followers
- 61. Re-Tweet ( RT ) RT @Username + MessageRepeating someone else’s Tweet to amplify it’s effect OR simply use Retweet button
- 62. Hashtag ( # ) #Topichelps you filter All discussion relevant to a specific event or a topic
- 63. Hashtag ( # )- hashtag a city or a country #Amman #JO- hashtag an event or a conference #Ammantt #sobcon- hashtag a public debate or relevant conversation #reformjo #mish3aib- hashtag a specific topic to gain global exposure #Sales #hr
- 64. Direct Message ( DM ) D username + messagesend someone a private message (both have to follow each other)
- 65. Following Are people you follow on twitterPeople you read their tweets Followers Are people who follow you twitterPeople who read your tweets
- 66. Twitter SearchYou can search for keywords or people via search boxYou can also save your searches to run again later
- 67. Twitter ListsOrganize your contacts into lists to make it easier to follow a lot of people
- 68. Follow Friday ( #FF ) #FF @Username + brief introintroduce your following to you followers
- 70. Twitter EtiquetteTweet and Re-Tweet
- 72. TwitterCustom brand your twitter
- 73. TwitterHow to find follower?Follow family and friendsInvite email contactsFind a popular tweep in your area and follow their followersSearch by keywords (sector, city, ..)Search specific listsSearch hashtagsRegister at grader, wefollow, klout and such.Spread the word about your twitter handleFollow Friday (#FF) If you create good valuable content they will follow
- 74. Twitter 3rd party apps
- 75. How do people use Twitter ?Share updates on their lives
- 76. How do people use Twitter ?Start conversations
- 77. How do people use Twitter ?Selling, Marketing, Advertising
- 78. How do people use Twitter ?Find answers and advice
- 79. How do people use Twitter ?Promote themselves
- 80. Twitter Content Conversational - Greetings. - Reply & Mention (Specially influentials). - RT others to be Rted.
- 81. Positive Quotes (tends to get RTed a lot).
- 82. Sector Valuable Information.
- 83. Brand/Personal Content (No more than %20 of overall Content)~ Help Others, Add Value, Stay Positive. ~
- 84. Twitter Do’sDO see what other Tweeps / Brands are doing on twitter
- 85. DO use Twitter search engines for keyword searches around brands, products and topic of interest.
- 86. DO follow Tweeps with similar interests to establish a brand presence within conversation
- 87. DO use Twitter to start a conversation
- 88. DO be dedicated to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence.
- 89. DO ask questions and get feedback from your followers
- 90. DO engage consumers in co-creation and get constructive insights for future company developments or publicationsTwitter Do’sDO follow the Blogger Code of Ethics within all things social media:
- 91. Be transparent in your reason d’Tweet (Let your followers know your about – Customer Service, Product Discounts, etc):
- 92. Respect other Tweeps ( Know when to participate and when to listen)
- 93. Think before you Direct Message ( Will your DM be seen as helpful or intrusive?)
- 94. Make sure your message directly relates to those you are reaching out to
- 95. Provide value to your followers ( Whether it’s free product or valuable advice, something that gives you credibility and reiterates that value you see in your followers.
- 96. DO spread the word about your participation on Twitter – include your Twitter handle in your email signature, send out your Twitter URL, http://twitter.com/USERNAME to co-workers, peers and even customers.Twitter DON’TSDON’T use Twitter to push ads or brand messaging
- 97. DON’T use Twitter to tell your everyday tasks, Make sure your Tweets are resourceful, entertaining and/or valuable to your followers.
- 98. DON’T be boring.
- 99. DON’T I REPEAT – DO NOT Tweet anything about clients, co-workers, friends, etc. that you would not want them to see �� this is a good way to burn bridges and lose customers ( not to mention make a bad name for yourself).Case Study - Jordanرم تكشف تفاصيل جديدة عن فساد موارد ..!رم – مسمار 9-04-2011, 03:54 PM علمت رم ان التحقيقات في ملف شركة موارد توصلت الى ان وزير خارجية اسبق قبض 800 الف دينار اردني بصفته مستشارا قانونيا للشركة خلافا للقانون كونه لا يجوز ان يكون مستشارا قانونيا وهو وزيرا على راسه عمله .وقالت مصادر رم ان هذه الاستشارة تتعلق بموضوع دراسة الجدوى الاقتصادية لمشروع الديسي الذي احيل على احدى الشركات الخاصة آنذاك.
- 100. Case Study - Jordan
- 101. Thank you for the Follow@Shusmome@shusmo.meDownload: http://slideshare.net/kelahmad