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Tribal Moose Power Point V2

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Word's Out PR
Word's Out PR

The document summarizes Tribal Moose's public relations strategies and results for 2009 and outlines plans for 2010. In 2009, Tribal Moose saw success growing their social media presence on Twitter and Facebook and receiving positive blogger reviews. Their PR work also improved search engine rankings. However, some opportunities were missed. For 2010, goals include increasing sales, building the brand and reputation, and strengthening key relationships through PR efforts like events and trade shows. Success requires timely client responses and clear communication.

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Tribal Moose PR Strategies December 2009, looking ahead
Twitter results Exceeding 200 followers Direct connections with retailers, media, key influencers
Facebook results More than 100 fans Interacting with customers, retailers and fans
Traditional media reviewing TM National Barbecue News BBQ World Magazine Salmon Trout & Steelheader Taste of Home magazine Shooting Sportsman magazine Arctic Sounder (Alaska) Wrangell St. Elias News (Alaska) Susie’s AlaskaMen USA Yes… we are following-up for placements!
Blogger results Reviews from key influencers create conversation, spark product interest, produce back links Food Loves Writing: “ An easy yes.” Kath Eats: “ I honestly think it’s one of the best BBQ sauces I’ve tasted.” Smokin’, Chokin’, and Chowing with the King: “ I would HIGHLY recommend them.” Smoke in da Eye: “ Tribal Moose Cranberry Barbecue Sauce is one of several AMAZING cranberry based sauces the company produces…”
Search Engine Results, part 1 When you Google “ Tribal Moose Premium Sauces,” you get this (pictured). Your work with Word’s Out PR has produced the Facebook fan page and the Flickr Photostream, increasing your SEO rankings.
Search Engine Results, part 2 When you Google “ Tribal Moose BBQ sauce,” you get this (pictured). Your work with Word’s Out PR has produced the Twitter page the articles & the blog reviews, increasing your SEO rankings.
Missed Opportunities Whiffies Native Bowl Made in Oregon TM gift box w/ cranberry wine, holiday gift guides Out of stock on website
Solutions to missed opportunities Identify lead salesperson Commit to timely follow-up Set a goal – meet with one retailer per month? Let the PR team know where can help (i.e. we make initial contact with retailers, scheduling your meetings or interviews)
Why is PR important? Harvard Business Review : “It is well documented that brands that increase marketing & PR during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.” Business Week : “The right story told at the right time in the right way can bring powerful and valuable attention to your business far in excess of what you spend to develop it.” For Tribal Moose, you are right on the cutting edge. 2010 is a turning point. We need to use the momentum to grow this company’s image.
Marketing vs. PR – Part 1 PR includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing. Marketing strategies such as advertising are often thought of as an interruption , whereas PR is targeted communication to key contacts who care about your product and want to hear & share your message.
Marketing vs. PR – Part 2 Public relations : Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Advertising : The paid, public, non-personal announcement of a persuasive message by an identified sponsor. Marketing : The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers. It is the umbrella under which advertising and PR can be found.
What are we paying for? Three trained communication professionals to devote their time and experience daily to building the TM company. Strategists to build the reputation, increase product demand , so that you may continue your primary careers as TM continues to grow and prosper. Access to direct contacts through our media database to reach your target audience. Personalized media distribution capabilities. A reliable team to follow-up with interested journalists, key contacts and your customers. National exposure in a variety of media genres.
Goals for 2010 Increase revenue: Sales, sales, sales! Increase demand: Build product popularity Establish a strong brand + reputation Build key relationships: Salvation Army – 2 events in 2010 Camp Chef – video, blog PGA event – Go Rob! Roth’s – meet in-person Made in Oregon – February
PR 2010 approaches Continue to maximize opportunities in traditional and emerging media Reach out to retailers, schedule meetings & interviews for client Coordinate events and trade show appearances, which bring about publicity, recognition and product demand
What we would need to succeed! Timely responses from client Communicate expectations clearly Action! Work on company so we can find the spin to make big things happen! More frequent meetings? Thank you!

More Related Content

Tribal Moose Power Point V2

  • 1. Tribal Moose PR Strategies December 2009, looking ahead
  • 2. Twitter results Exceeding 200 followers Direct connections with retailers, media, key influencers
  • 3. Facebook results More than 100 fans Interacting with customers, retailers and fans
  • 4. Traditional media reviewing TM National Barbecue News BBQ World Magazine Salmon Trout & Steelheader Taste of Home magazine Shooting Sportsman magazine Arctic Sounder (Alaska) Wrangell St. Elias News (Alaska) Susie’s AlaskaMen USA Yes… we are following-up for placements!
  • 5. Blogger results Reviews from key influencers create conversation, spark product interest, produce back links Food Loves Writing: “ An easy yes.” Kath Eats: “ I honestly think it’s one of the best BBQ sauces I’ve tasted.” Smokin’, Chokin’, and Chowing with the King: “ I would HIGHLY recommend them.” Smoke in da Eye: “ Tribal Moose Cranberry Barbecue Sauce is one of several AMAZING cranberry based sauces the company produces…”
  • 6. Search Engine Results, part 1 When you Google “ Tribal Moose Premium Sauces,” you get this (pictured). Your work with Word’s Out PR has produced the Facebook fan page and the Flickr Photostream, increasing your SEO rankings.
  • 7. Search Engine Results, part 2 When you Google “ Tribal Moose BBQ sauce,” you get this (pictured). Your work with Word’s Out PR has produced the Twitter page the articles & the blog reviews, increasing your SEO rankings.
  • 8. Missed Opportunities Whiffies Native Bowl Made in Oregon TM gift box w/ cranberry wine, holiday gift guides Out of stock on website
  • 9. Solutions to missed opportunities Identify lead salesperson Commit to timely follow-up Set a goal – meet with one retailer per month? Let the PR team know where can help (i.e. we make initial contact with retailers, scheduling your meetings or interviews)
  • 10. Why is PR important? Harvard Business Review : “It is well documented that brands that increase marketing & PR during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.” Business Week : “The right story told at the right time in the right way can bring powerful and valuable attention to your business far in excess of what you spend to develop it.” For Tribal Moose, you are right on the cutting edge. 2010 is a turning point. We need to use the momentum to grow this company’s image.
  • 11. Marketing vs. PR – Part 1 PR includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing. Marketing strategies such as advertising are often thought of as an interruption , whereas PR is targeted communication to key contacts who care about your product and want to hear & share your message.
  • 12. Marketing vs. PR – Part 2 Public relations : Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Advertising : The paid, public, non-personal announcement of a persuasive message by an identified sponsor. Marketing : The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers. It is the umbrella under which advertising and PR can be found.
  • 13. What are we paying for? Three trained communication professionals to devote their time and experience daily to building the TM company. Strategists to build the reputation, increase product demand , so that you may continue your primary careers as TM continues to grow and prosper. Access to direct contacts through our media database to reach your target audience. Personalized media distribution capabilities. A reliable team to follow-up with interested journalists, key contacts and your customers. National exposure in a variety of media genres.
  • 14. Goals for 2010 Increase revenue: Sales, sales, sales! Increase demand: Build product popularity Establish a strong brand + reputation Build key relationships: Salvation Army – 2 events in 2010 Camp Chef – video, blog PGA event – Go Rob! Roth’s – meet in-person Made in Oregon – February
  • 15. PR 2010 approaches Continue to maximize opportunities in traditional and emerging media Reach out to retailers, schedule meetings & interviews for client Coordinate events and trade show appearances, which bring about publicity, recognition and product demand
  • 16. What we would need to succeed! Timely responses from client Communicate expectations clearly Action! Work on company so we can find the spin to make big things happen! More frequent meetings? Thank you!