The document discusses special finance in the used car industry. It notes that historically, used car dealers did most special finance lending, but now many third parties have entered the market. Key metrics are provided, such as average gross profit per deal being around $2,966 and average retail price being $14,953. Various marketing channels are discussed, and it is noted that while digital has grown, building a strong brand remains very important. Additional statistics on conversion rates and costs per lead and sale are also presented.
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Travis Weisleder "Special Finance Online"
1. Pg. 49
Special Finance Online
Travis Weisleder
Partner & President
Digital Marketing Networks