Social Media & Tourism: 10 Tips to Attract Travelers
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This is a slide that raises the awareness of the general public towards internet marketing in the aspect of tourism. This slide was re-posted with the permission of Ben Grossman in order to educate and inform other people of the potential of internet marketing to the economy and how we can be more effective by utilizing our internet-based resources to further our reach.
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Social Media & Tourism: 10 Tips to Attract Travelers
- 1. putting social, mobile and emerging media to work
- 2. BEN GROSSMAN communications strategist 602 741 0314 @bengrossman www.ben-grossman.com www.slideshare.net/bengrossman bgrossman@oxfordcommunications.com www.oxfordcommunications.com
- 3. #SMBPhilly socialmediabreakfast.com/philly tweet questions to @VisitBucksPA
- 4. SOCIAL: Technology that enables conversations and relationships. MOBILE: Wireless technology that enables access to information and communication. EMERGING: New technology that has not yet reached the mainstream.
- 6. 700/second # OF FACEBOOK FACEBOOK 2011 STATUS UPDATES
- 7. 600/second # OF TWEETS 700/second # OF FACEBOOK TWITTER 2011 STATUS UPDATES
- 8. SOCIAL NETWORK USE: AGE: APRIL 2009 - MAY 2010 18-29 13% INCREASE 50-64 88% INCREASE 65+ 100% INCREASE PEW RESEARCH CENTER | AUGUST 2010
- 9. 9 OF 10 INTERNET USERS VISIT SOCIAL NETWORKS MONTHLY. COMSCORE | FEBRUARY 2011
- 10. 1in 2 9 OF 10 INTERNET USERS read blogs monthly VISIT SOCIAL NETWORKS MONTHLY. EMARKETER | AUGUST 2010
- 11. 1/8 MINUTES ONLINE IS SPENT ON FACEBOOK. COMSCORE | FEBRUARY 2011
- 12. 1/8 MINUTES ONLINE IS SPENT ON FACEBOOK. 3x more time spent with social media than email. NIELSEN | NOVEMBER 2010
- 13. 140MILLION 140 CHARACTER TWEETS SENT EVERY SINGLE DAY ON TWITTER. TWITTER | 2011
- 14. 30,000,000,000 pieces of content shared on Facebook monthly FACEBOOK | 2011
- 16. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
- 17. for energizing tourists and locals alike! Be Findable
- 18. /second SEARCHES ON GOOGLE, BING & YAHOO
- 19. 38,127/second SEARCHES ON GOOGLE, BING & YAHOO COMSCORE | JANUARY 2010
- 20. 78% OF ONLINE CONSUMERS RESEARCH BEFORE THEY BUY PEW RESEARCH CENTER | SEPTEMBER 2010
- 21. MORE MONEY = MORE ONLINE RESEARCH < $30,000 67% $30,000-$49,999 81% $50,000-$74,999 84% $75,000+ 88% PEW RESEARCH CENTER | SEPTEMBER 2010
- 22. FISH WHERE THE FISH ARE. (they’re waiting for you...)
- 23. HOW WILL THEY FIND YOU? it’s natural.
- 24. You have to put yourself out there.
- 25. You have to put yourself out there. 1. Google Places ‣ google.com/places
- 27. You have to put yourself out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com
- 29. You have to put yourself out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com 3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
- 31. PARTNER BENEFIT!
- 32. You have to put yourself out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com 3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
- 33. WONDERING HOW MANY FISH THERE ARE WANDERING? #1 #4 #5 #9 #2 #7 #3 #6 #8
- 34. GOOGLE ADWORD TRAFFIC ESTIMATOR TOOL adwords.google.com/select/TrafficEstimatorSandbox
- 35. for energizing tourists and locals alike! Be Findable
- 36. for energizing tourists and locals alike! Be Findable Be Trustworthy
- 37. WHEN PEOPLE FEEL THEY CAN DEPEND ON EACH OTHER, TRUST HAPPENS.
- 38. TWO MOST TRUSTED FORMS OF ADVERTISING: 1. FAMILY/FRIENDS NIELSEN | 2009 2. ONLINE STRANGERS
- 41. PARTNER BENEFIT! foodspotting.com/about/business
- 42. for energizing tourists and locals alike! Be Findable Be Trustworthy
- 43. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive
- 44. PUT YOUR MOST DESIRABLE FOOT FORWARD. USE COMPELLING MULTI-MEDIA TO BECOME BELIEVABLE.
- 45. flickr.com
- 47. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive
- 48. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational
- 49. START A CONVERSATION. LISTEN. LEARN. ENGAGE.
- 50. WARNING: THIS ISN’T ONE-WAY ADVERTISING. 70% OF FACEBOOK USERS WHO ‘LIKE’ PAGES DO NOT FEEL THEY’VE GIVEN THEIR PERMISSION TO BE MARKETED TO. EXACTTARGET | 2009
- 51. HINT: KNOW YOUR CONSUMERS BACKWARDS & FORWARDS. sts? tere How o the ir in ften do they w hat are hear from you ant to W ? What can you provide of value? brand? with your they con nect W hy did When is it best to reach them?
- 52. PARTNER BENEFIT! search.twitter.com
- 54. TWITTER USERS LEAD CONVERSATIONS. EXACTTARGET | 2009
- 55. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational
- 56. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive
- 58. socialmention.com google.com/alerts search.twitter.com
- 59. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive
- 60. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch
- 61. EXTEND RELATIONSHIPS AFTER THE VISIT. TOUCH TACTFULLY, BUT TOUCH OFTEN.
- 62. facebook.com/pages PARTNER BENEFIT!
- 64. 50% OF FACEBOOK USERS LOG-IN EVERY DAY. FACEBOOK | 2011
- 66. 130 friends AVERAGE SPHERE OF INFLUENCE FOR A FACEBOOK USER FACEBOOK | 2011
- 67. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch
- 68. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile
- 69. 72% OF ADULT CELL PHONE USERS TEXT MESSAGE PEW RESEARCH CENTER | SEPTEMBER 2010
- 70. 65% OF ADULT CELL PHONE USERS SLEEP WITH THEIR PHONES PEW RESEARCH CENTER | SEPTEMBER 2010
- 71. 1/2 U.S. CELL PHONES WILL BE SMART PHONES BY CHRISTMAS 2011 NIELSEN | 2010
- 72. 1/3 YELP SEARCHES IS FROM MOBILE YELP | 2011
- 73. PARTNER BENEFIT! foursquare.com/businesses
- 74. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile
- 75. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic
- 76. 41% of U.S. Internet users threatened to stop buying from companies CMO COUNCIL STUDY | 2009 that sent irrelevant messages
- 78. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic
- 79. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
- 80. 81% give their email address for a giveaway, deal, or upcoming sale. EXACTTARGET | 2011
- 81. PARTNER BENEFIT!
- 82. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
- 83. for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
- 84. TODAY’S TAKEAWAYS: 1. Ten tips for social, mobile and emerging technology. 2. Each other - stay and socialize. Partnerships between partners can work wonders. 3. Get on Visit Bucks County’s social radar--there are benefits to working together. 4. Be Brilliant with Oxford--come chat us up about ideas and how we can help you. 5. Join the Social Media Breakfast Greater Philly community and look out for our next event.
- 85. BEN GROSSMAN communications strategist 602 741 0314 @bengrossman www.ben-grossman.com www.slideshare.net/bengrossman bgrossman@oxfordcommunications.com www.oxfordcommunications.com #SMBPhilly socialmediabreakfast.com/philly tweet questions to @VisitBucksPA
- 86. MAY 10, 2011
- 87. putting social, mobile and emerging media to work