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HealthySalesPipeline
Top 5 Secrets to Sales Pipeline Health
This Session is Being Recorded
PPS
Consulting
Business Consulting and Smartsheet Solutions
Founded in 2003
2
SessionAgenda
© 2021 Prometheus Performance Systems LLC opscoo.com 3
INTRODUCTION
• Common Frustrations
Step 1: Define Your Pipeline
• Why you need to define and measure
• How to get started
Step 2: Define Your Metrics
Step 3: Create Your Control Tower
• Using Your Control Towers for Pipeline
Success
• Control Tower Best Practices
NEXT STEPS
• Assess your own pipeline
This Session is Being Recorded
CommonFrustrations
How often do you experience these?
• Poor visibility into the pipeline
• Inconsistent or unpredictable performance
• Surprises at the end of the month or quarter
• Disagreement over the “facts”
• Lots of manual work or meetings to get answers
• Spending more time finding answers than making
sales
© 2021 Prometheus Performance Systems LLC opscoo.com 4

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Step1:Define
YourPipeline
5
What’sinYOURpipeline?
Are you measuring or are you guessing?
© 2021 Prometheus Performance Systems LLC opscoo.com 6
© 2021 Prometheus Performance Systems LLC opscoo.com 7
WhattoMeasure?
© 2021 Prometheus Performance Systems LLC opscoo.com 8
From Capturing a Lead to Getting Paid Six Steps to Success
1. Name the Stage
2. Define the Stage
3. Time the Stage
4. What is the success rate?
5. Feed your metrics
6. Refine/Improve/Repeat

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Define Your Sales Stages-Example
Sales Stage Definition Probability
0 - Lead ID Potential Deal has been identified/lead captured
but not contacted yet
0%
1 - Prospect Deal identified and a lead has been contacted 10%
2 - Assessment A meeting has been held with a prospect and
interest remains
25%
3 - Proposal You have issued a proposal for the deal and
negotiations are under way
50%
4 - Contracts Proposal is accepted, going through approvals
and paperwork.
90%
Closed Won Deal accepted, paperwork complete,
PO/Commitment is in place
100%
Closed Lost Prospect has said "no" OR X Weeks have
passed without a response
0%
Cash Received 1st Payment received from Client
Step2:Define
YourMetrics
10
Top7SalesPipelineMetrics
Key Metrics for Pipeline Success
1. New Leads Capture Rate
2. Lead Conversion Rate
3. Lead Conversion Cycle Time
4. AVG Initial Transaction Value
5. AVG “Lifetime” Transaction Value
6. Sales Stage Fallout Rate
7. Sales Stage Cycle Time
SingleSourceofTruth
Data Storage and Agreement
• Single Source of Truth: A data
storage principle to always source a
particular piece of information from one
place.
• Single Version of Truth: One view of
data that everyone in a company agrees
is the real, trusted number for some
operating data.
• Why: Keep yourself “honest” avoid
“dueling data sets”

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Step3:Sales
ControlTower
Bringing it all together and taking action
13
GoldilocksPrinciple
© 2021 Prometheus Performance Systems LLC opscoo.com 14
You don't want the Sales Support system
to be "too big"
You don't want it to be "too small"
You want it to be “just right”
That means it provides the right amount
of control for the size and scope of your
business and your sales operations
…Fit your business to the platform or fit
the platform to your business
….Use what you have the best you can if
you are locked-in
1.DoSomething!Thenmakeit
better
2. Drivedecisions,actions, and
results
3.Enableactionfromthedashboard
4. Knowyouraudience
5.Tellthestoryinonescreen
6.Highlightimportant
information/placeontop
Control tower best practices
2.
3.
SalesPipelineControlTower
Essential Building Blocks-Customize to Your Business
Your Key Metrics
• Snapshot
• Trends
• Visualizations
• Customers/Market Segments
Healthy Competition
• Sales Reps/Sales Teams
• Regions/Business Units
Links to Key Resources
• Source Data (with permissions)
• Reports
• Action Items
© 2021 Prometheus Performance Systems LLC opscoo.com

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NextSteps
Take Action-Get Better!
17
SalesPipelineHealthCheck
Answer these questions
1. Have you defined your sales stages?
2. Are you tracking leads against those definitions?
3. Do you have your metrics defined?
4. Are you reviewing those metrics on a regular basis?
5. Do you take action based on those metrics?
6. Is your pipeline accessible and up to date?
7. What is the shape of your sales pipeline?
8. Do you have enough prospects at each stage of your pipeline?
9. Is your sales pipeline moving? When are deals purged?
10. Do you know which deals within your pipeline you need to focus on?
PPSSalesOperationsMaturityModel
RecentTestimonialMay2021-SMBManufacturingFirm
© 2021 Prometheus Performance Systems LLC smart.opscoo.com
20
Sales Pipeline Management Control Tower (enabled through the Smartsheet platform)
Replaced
“Clunky Excel”
to Start

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Saas and Martech Impact to Modern Pricing - Haas MBA Spring 2016
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MBA Class talk on SaaS and Martech impact to modern pricing. UC Berkeley, Haas Business School April 2016

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How we can help
• Sales Pipeline Health Check &
Makeover
• Sales Operations Maturity
Assessment
• Sales Operations Control Tower
• Operations Consulting and
Support
LearnMore
Stay for the Q&A
Reach Out with Questions
Recording and Slide Deck Available Soon
21
Reach out
• Message me on LinkedIn
https://www.linkedin.com/in/mfritsch/
• E-mail me Mfritsch@opscoo.com
• Book a call: https://calendly.com/michael-
fritsch/opscoo-com-consultation

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Top 5 Secrets to a Healthy Sales Pipeline

  • 1. HealthySalesPipeline Top 5 Secrets to Sales Pipeline Health This Session is Being Recorded
  • 2. PPS Consulting Business Consulting and Smartsheet Solutions Founded in 2003 2
  • 3. SessionAgenda © 2021 Prometheus Performance Systems LLC opscoo.com 3 INTRODUCTION • Common Frustrations Step 1: Define Your Pipeline • Why you need to define and measure • How to get started Step 2: Define Your Metrics Step 3: Create Your Control Tower • Using Your Control Towers for Pipeline Success • Control Tower Best Practices NEXT STEPS • Assess your own pipeline This Session is Being Recorded
  • 4. CommonFrustrations How often do you experience these? • Poor visibility into the pipeline • Inconsistent or unpredictable performance • Surprises at the end of the month or quarter • Disagreement over the “facts” • Lots of manual work or meetings to get answers • Spending more time finding answers than making sales © 2021 Prometheus Performance Systems LLC opscoo.com 4
  • 6. What’sinYOURpipeline? Are you measuring or are you guessing? © 2021 Prometheus Performance Systems LLC opscoo.com 6
  • 7. © 2021 Prometheus Performance Systems LLC opscoo.com 7
  • 8. WhattoMeasure? © 2021 Prometheus Performance Systems LLC opscoo.com 8 From Capturing a Lead to Getting Paid Six Steps to Success 1. Name the Stage 2. Define the Stage 3. Time the Stage 4. What is the success rate? 5. Feed your metrics 6. Refine/Improve/Repeat
  • 9. Define Your Sales Stages-Example Sales Stage Definition Probability 0 - Lead ID Potential Deal has been identified/lead captured but not contacted yet 0% 1 - Prospect Deal identified and a lead has been contacted 10% 2 - Assessment A meeting has been held with a prospect and interest remains 25% 3 - Proposal You have issued a proposal for the deal and negotiations are under way 50% 4 - Contracts Proposal is accepted, going through approvals and paperwork. 90% Closed Won Deal accepted, paperwork complete, PO/Commitment is in place 100% Closed Lost Prospect has said "no" OR X Weeks have passed without a response 0% Cash Received 1st Payment received from Client
  • 11. Top7SalesPipelineMetrics Key Metrics for Pipeline Success 1. New Leads Capture Rate 2. Lead Conversion Rate 3. Lead Conversion Cycle Time 4. AVG Initial Transaction Value 5. AVG “Lifetime” Transaction Value 6. Sales Stage Fallout Rate 7. Sales Stage Cycle Time
  • 12. SingleSourceofTruth Data Storage and Agreement • Single Source of Truth: A data storage principle to always source a particular piece of information from one place. • Single Version of Truth: One view of data that everyone in a company agrees is the real, trusted number for some operating data. • Why: Keep yourself “honest” avoid “dueling data sets”
  • 13. Step3:Sales ControlTower Bringing it all together and taking action 13
  • 14. GoldilocksPrinciple © 2021 Prometheus Performance Systems LLC opscoo.com 14 You don't want the Sales Support system to be "too big" You don't want it to be "too small" You want it to be “just right” That means it provides the right amount of control for the size and scope of your business and your sales operations …Fit your business to the platform or fit the platform to your business ….Use what you have the best you can if you are locked-in
  • 15. 1.DoSomething!Thenmakeit better 2. Drivedecisions,actions, and results 3.Enableactionfromthedashboard 4. Knowyouraudience 5.Tellthestoryinonescreen 6.Highlightimportant information/placeontop Control tower best practices 2. 3.
  • 16. SalesPipelineControlTower Essential Building Blocks-Customize to Your Business Your Key Metrics • Snapshot • Trends • Visualizations • Customers/Market Segments Healthy Competition • Sales Reps/Sales Teams • Regions/Business Units Links to Key Resources • Source Data (with permissions) • Reports • Action Items © 2021 Prometheus Performance Systems LLC opscoo.com
  • 18. SalesPipelineHealthCheck Answer these questions 1. Have you defined your sales stages? 2. Are you tracking leads against those definitions? 3. Do you have your metrics defined? 4. Are you reviewing those metrics on a regular basis? 5. Do you take action based on those metrics? 6. Is your pipeline accessible and up to date? 7. What is the shape of your sales pipeline? 8. Do you have enough prospects at each stage of your pipeline? 9. Is your sales pipeline moving? When are deals purged? 10. Do you know which deals within your pipeline you need to focus on?
  • 20. RecentTestimonialMay2021-SMBManufacturingFirm © 2021 Prometheus Performance Systems LLC smart.opscoo.com 20 Sales Pipeline Management Control Tower (enabled through the Smartsheet platform) Replaced “Clunky Excel” to Start
  • 21. How we can help • Sales Pipeline Health Check & Makeover • Sales Operations Maturity Assessment • Sales Operations Control Tower • Operations Consulting and Support LearnMore Stay for the Q&A Reach Out with Questions Recording and Slide Deck Available Soon 21 Reach out • Message me on LinkedIn https://www.linkedin.com/in/mfritsch/ • E-mail me Mfritsch@opscoo.com • Book a call: https://calendly.com/michael- fritsch/opscoo-com-consultation