TikTok Marketing: The Next Biggest Social Media Platform
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform. Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform: – Average daily time on TikTok estimated at 45 minutes – Android users spent 68 billion hours using TikTok in 2019 – Total downloads over 1.5 billion – The seventh-most downloaded app of the 2010s In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok. PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
TikTok Marketing: The Next Biggest Social Media Platform
- 1. TIKTOK MARKETING THE NEXT BIGGEST SOCIAL MEDIA PLATFORM BEFINITY MEDIA MELVYN TAN
- 3. NAVIGATE THE APP CONSUMER | CREATOR
- 6. INTRODUCTIONINTRODUCTION YOUR NAME WHAT’S YOUR FAVORITE SOCIAL MEDIA PLATFORM
- 8. Question: Describe TikTok in your own words
- 11. • 800M MAU • Growth – 22.2M (Jan), 23.2M (Feb), 28.8M (Mar), 39.2M (Apr) • Time spent: 52 mins/day ~ 80 mins/day • Open the app 8x a day • Gen Z (below 21yo) • 2.5M followers — $600 to $1,000 per post INTERESTING STATS INTERESTING STATS
- 12. • Does your business target Gen Z and younger Millennials? • Are your products visually appealing? • Would you say that your brand is fun, casual, and trendy? • Does your brand have a “cool kid” vibe about it? • Do you have the resources to post content regularly on TikTok? • Are you able to showcase how to use your products using videos? QUESTIONSQUESTIONS Question: Why is TikTok important to you?
- 13. WHAT DO YOU LIKEGENRE ELEMENTS OF VIDEO ENGAGEMENT IMPROVEMENTS TRAVEL HACKS HOW TO PACK ASK ME TO SHARE DUET VIDEOS WHAT DO YOU LIKEQuestion: What type of TikTok videos do you like?
- 14. AUDIENCEAUDIENCE Demographics: • Age • Location • Language • Food & Beverage • Financial Services • Games • News & Entertainment • Pets • Sports & Outdoors • Tech & Electronics • Travel Interests: • Apparel & Accessories • Appliances • Apps • Automobile • Baby • Kids & Maternity • Beauty & Personal Care • Education Question: Who are your audience?
- 15. AUDIENCEAUDIENCE YOUR BRANDYOUR BRAND -------------------------- ------- -------------------------- ------- Banking Services Access to cool deals Community events Getting involved in the community Security Peace of mind
- 16. WHAT DO THEY WANT WHAT DO THEY WANT Question: What does your audience want?
- 18. Customer category Buying stages Your actions Leads Prospects Customers Awareness Consideration Conversion Reach Showcase Offer FUNNELSFUNNELS
- 19. Identify your objective, KPI, and target: iii. What is your target for each KPI ii. What are your KPI (key performance indicators) i. What is/are the objective(s) of your campaign WHAT’S YOUR OBJECTIVE WHAT’S YOUR OBJECTIVE
- 20. DESIGN YOUR CONTENT DESIGN YOUR CONTENT 1. Know who are your audience and what they want 2. Identify the objective of your campaign 3. Brainstorm ideas for content 4. Narrow down (does it meet the (i) needs of audience & (ii) your objective) 5. Pre-production: Storyboard (pain-point/solution), Voice 6. Production 7. Post-production 8. Identify hashtags (brand vs niche) Question: What type of content will you create?
- 21. TIKTOK ADSTIKTOK ADS https://ads.tiktok.com/ https://business.tiktok.com/
- 25. TIKTOK AD WORKFLOW TIKTOK AD WORKFLOW1. Create new: Buying type - Auction 2. Advertising Objective: Awareness, Consideration, Conversion 3. Settings: Campaign Name, Split Test, Budget (min $50) 4. Ad Group Name 5. Placements 6. Ad Details 7. Select Creative Type 8. Targeting 9. Budget & Schedule 10. Bidding & Optimization 11. Ads Format 12. Billing & Payment
- 27. DESIGN YOUR ADS DESIGN YOUR ADS1. What is the objective of your campaign 2. How would you know that your campaign is successful 3. What metrics will you use to measure 4. How long will your ads run for 5. What will your ad show 6. What is the CTA of your ad 7. What activities do you need to coordinate downstream
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