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The Software Defined Economy - Jonathan Bryce, Exec. Dir., OpenStack Foundation - OpenStackSV 2014

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The document discusses how the economy is becoming "software defined" as technology decisions are moving to the edges of businesses. It contrasts the old model where IT departments controlled technology with the new model where individuals want more choice and control over the technologies they use. It argues that virtualization was driven by IT departments while cloud computing is being driven by individual workers and businesses seeking more flexibility and control over their IT environments.

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Software Defined Economy Jonathan Bryce Executive Director, OpenStack Foundation @jbryce
2 startu p everyone competes with a
3 startu p banks
4 banks
5 big media
automotive 6
7
8 software defined economy
BUZZWORD BINGO IaaS Social SDN Consumerizatio n NFV Mobile Shadow IT DevOps SDS Big Data SaaS DBaaS CI/CD PaaS Agile SDDC
The Software Defined Economy - Jonathan Bryce, Exec. Dir., OpenStack Foundation - OpenStackSV 2014
11 software defined economy
12 choice
13 Old Model: Passive Consumption • We bought what our vendors sold us and upgraded when they told us to upgrade • We used what our IT department gave us • Multi-year product cycles? Yeah, I’m cool with that New Model: I WANT WHAT I WANT! • Mix and match every technology in one datacenter • Release early and often— actually…what’s a release? I deploy to production • If IT won’t give you what you want, you’ll find a way to get it
14 choice
The Central Planning Committee Is Dead
16 Technology decisions are moving out, to the edges of the business
http://online.wsj.com/articles/lego-becomes-worlds-largest-toy-maker-on-movie-success-1409820074
18 Virtualization was driven by IT Cloud is being driven from the edges of the business
http://superuser.openstack.org
20 Glen Ferguson Wells Fargo
21 Chris Launey The Walt Disney Company
22 What do these items have in common? Lie Detector Roulette Wheel Pool Table Hot Air Balloon Washing Machine Geiger Counter Shark Repellent Battery Charger Nitroglycerine Jet Pack Fuel
The Software Defined Economy - Jonathan Bryce, Exec. Dir., OpenStack Foundation - OpenStackSV 2014
24 Car Cloud Turns Big Data Into Smart Insights Top 10 Auto Manufacturer http://openstack.org/enterprise
25 OpenStack Summit Paris – November 3 BMW CERN Comcast eBay Adobe BBVA Bloomberg Orange Time Warner Cable Symantec NTT Docomo Tapjoy
26 choice
Thank you Jonathan Bryce Executive Director, OpenStack Foundation @jbryce

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The Software Defined Economy - Jonathan Bryce, Exec. Dir., OpenStack Foundation - OpenStackSV 2014

Editor's Notes

  1. everyone competes with a startup
  2. finance -- banks, paypal, stripe, square
  3. media -- disney, zynga, candy crush, youtube, netflix
  4. automotive -- tesla
  5. space -- air force and spacex retail, travel (expedia shout out), everything
  6. software defined economy
  7. Enough to make you feel like Paul "Bear" Vasquez when he saw that double rainbow
  8. When we talk about software defined whatever, we’re really talking about the ability to change easily, to move quickly, to not be carving things in stone for decades
  9. software defined economy
  10. No one is passively taking what they are offered anymore Fortune 10 story, Foundation story
  11. No one is passively taking what they are offered The business doesn’t accept force-fed technology anymore
  12. Software development is moving out to the edges the organization The most successful companies are finding how to build the frameworks and platforms that let their businesses create the environment they want
  13. Legos are a framework for creating your own environment
  14. The cloud revolution has given everyone in the business the ability to make technology decisions “Nothing kills innovation like having to submit a ticket”
  15. Glen talked about how for him, OpenStack was the line between the his users in the business and his ability to make the choices he wanted based of vendor relationships, cost, capabilities, security requirements. Because OpenStack supports such a broad set of technologies it provides choice on both sides of the line
  16. Gilligan’s island Think like a product company. Your audience is no longer a captive audience, you have to be appealing to them
  17. What do all of these things have in common?
  18. Gilligan’s Island!
  19. Old appliance couldn’t complete the task. OpenStack environment did the job in 40 minutes for 1/10 the cost
  20. 5x the capacity for the same cost Launched with a team of 4 ahead of schedule in geo-redundant data centers Mixing and matching public and private clouds, including with AWS.
  21. Choice gives you the opportunity to impact your business better than ever before, but only if you provide something better that they will choose