Ask any accessibility leader about accessible colors and they’ll wince from the pain of struggling for a solution. Why is it so difficult to ensure your product meets WCAG 2.1 AA color contrast requirements? Ted Drake, Intuit’s Global Accessibility Leader, will explain the basics of color accessibility requirements. He will also talk about the conflict of overlapping requirements, dealing with brand colors, using color to denote hierarchy of information, and instances where adequate contrast impedes readability. You will have a better understanding of why accessible color usage is a journey and strategies for making continual progress.
About the Speaker – Ted Drake
Photo of Ted Drake
Ted Drake is the Global Accessibility Leader for Intuit, a financial software company. Intuit’s small and centralized accessibility team has created a culture of inclusive development and design with more than 600 champions. Customer interviews and feedback is key to their development.
Ted started working in accessibility almost 20 years ago, when he was the web site manager for the San Diego Museum of Art. He was also an early adopter of standards-based web development, which treated accessibility as core to engineering. While at Yahoo!, Ted was a front-end engineer, developer evangelist, and co-founded Yahoo’s Accessibility Lab. Ted’s benefited from ample International travel, including many trips to India and two years working out of Europe. Connect with Ted Drake on linkedin.
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The Saga of Accessible Colors
1. The Saga of Accessible Colors
Ted Drake, Intuit
Maxability Webinar, June 2020
17. Readability vs. Actionable
Intuit uses Orange for primary call to action
Orange gets muddy at 4.5:1
Orange provides visual contrast against blue/black
typography.
Clear call to action
● Chemo Brain
● Low-vision
● Cognitive
20. White vs Black Text
The Myths of Color Contrast Accessibility
vs.
There is no “Myths of Color Contrast Accessibility”
White text vs Black Text can affect
Readability
So does using an accessible background
21. Placeholder text - Suggested value
● Light enough to differentiate with
pre-filled data
● Dark enough to read
Use descriptive string for important
details
Do not use as a label.
22. Visual Hierarchy
Size and Scale
Color and Contrast
Typographic Hierarchy
Spacing, Proximity, and Negative Space
Alignment
Repetition
24. Overlapping Link Requirements
● Link to background: 4.5:1
● Link to body text: 3:1
● Link states need 4.5:1 and be distinct
This leaves a small spectrum of colors.
Normal: #3344dd
Hover/Focus/Active:
#bb1122
Visited: #884488
Body: #000000
Background: #FFFFFF
25. Don’t Depend on Color
● Underline inline links
● Visited link icon
a:visited:after {
content: " 2713 ";
}
28. I would like to suggest having an option to change the color of the text.
Right now the text is to light for me to read and really starting to strain
my eyes. If there is a way can you please let me know ASAP! Thank
you.
Working in quickbooks is killing my eyes. Can you make the fonts bolder and
easier to see ?
the font color is grey - there is not enough contrast to clearly see the rows of
numbers when one is staring at the screen all day.
the biggest problem i have your fonts on background are to light
COLOR ON QUICKBOOKS ONLINE TO WAY TOO LIGHT, CAN HARDLY
READ IT. HOW DO I MAKE IT DARKER?
Listen to your
customers!
32. That’s simply unreadable
Less than 2:1
Nothing should be below 2:1.
Even disabled elements.
2:1 to 3:1
Need justification (disabled, placeholder)
33. Start a conversation… Today!
3:1 to 4:1
Need to be updated (Heading?)
4:1 to 4.5:1
Why? Branding? Background color?
34. Today’s Action Items
● Automated testing is great, but doesn’t provide scale
● Prioritize below 3:1
○ Provide clear strategies to PM
● Listen to your customers
○ Prioritize their complaints
● Empower Inclusive Design
○ Don’t depend on color
○ Get involved early in color branding discussions
● Bring Designers and Engineers together.
Editor's Notes
“I want to respectfully acknowledge the Muwekma Ohlone People, who have stewarded this land (San Francisco Bay Area) throughout the generations.”
85% of pages have low contrast as determined by automated testing
This was the analysis done by the WebAim 1 million. It’s a scary number, but is it as bad it sounds?
https://cdn2.hubspot.net/hubfs/5626219/SOAR%20/Diamond_SOAR_Report_2019.pdf?__hstc=140961197.4eb6f7e11830026693b0ccb50273d9a7.1575437116231.1588716534477.1588954148196.56&__hssc=140961197.1.1588959683100&__hsfp=3483602598&hsCtaTracking=f910bb7d-ac2b-4ee1-ba92-dc408fc5e819%7C27a2fc5b-e0ad-4bd7-9aa4-3c00abd9867e
https://webaim.org/projects/million/#contrast
Intuit home page
6 errors with Wave
2 errors with Axe
The white on blue errors are probably triggered by an opacity transition when the page loads.
The second section is caused by placing white text on a grey background and lazy-loading the dark image.
Google.com has two contrast errors with Wave, for having a white . on a white background. But this is also using aria-hidden and is probably some kind of tracker.
QQ has lots of color contrast issues
Axe: 67
Wave: 81
Most of them are 4.42:1 instead of 4.5:1. The difference is not visible
There are still a lot of issues
Call to Action buttons
Warm colors, such as orange advance on the screen
Cool colors, such as blue recede on the screen.
This is one reason why orange call to action buttons have great strength
https://sites.google.com/site/scienceofcolour/how-colors-advance-and-recede-in-art
https://uxmovement.com/buttons/the-myths-of-color-contrast-accessibility/
And rebuttal
https://www.creativejuiz.fr/blog/en/user-experience/there-is-no-myths-of-color-contrast-accessibility by Geoffrey Crofte
There are problems with
https://visme.co/blog/visual-hierarchy/
Size and Scale.
Color and Contrast are appropriate in this talk
Larger text can have lower contrast (3:1) and still be readable
Lower contrast and lighter colors can differentiate primary and secondary content
Sometimes a link color is good in the primary section, but misses 4.5:1 in the secondary content (footer)
https://visme.co/blog/visual-hierarchy/
Size and Scale.
Color and Contrast are appropriate in this talk
Larger text can have lower contrast (3:1) and still be readable
Lower contrast and lighter colors can differentiate primary and secondary content
Sometimes a link color is good in the primary section, but misses 4.5:1 in the secondary content (footer)
Technique G183, which states, “Using a contrast ratio of 3:1 with surrounding text and providing additional visual cues on focus for links or controls where color alone is used to identify them.”
https://webaim.org/blog/wcag-2-0-and-link-colors/
Normal: #3344dd
Hover/Focus/Active: #bb1122
Visited: #884488
Don’t alienate your design teams by only focusing on color. That is just one aspect of inclusive design and you risk alienating them. Especially when limited to an official color palette.
Focus on empowering designers to consider the full spectrum of inclusive design and make yourself a resource, not a thorn in their side.
The first step is to look at what your customers are saying. Sarah Margolis-Greenbaum shows how to search your voice of customer channel to find important feedback https://blogs.intuit.com/blog/2020/04/28/how-to-find-valuable-accessibility-feedback-in-slack/
How do I convince my boss that grey font is legible https://graphicdesign.stackexchange.com/questions/81583/how-do-i-convince-my-boss-that-grey-font-is-legible
https://www.sitepoint.com/community/t/why-are-so-many-sites-using-gray-text/4667
http://xahlee.info/js/web_design_gray_on_white.html
https://uxmovement.com/content/why-your-gray-text-should-never-exceed-46-brightness/
https://www.wired.com/2016/10/how-the-web-became-unreadable/
https://askleo.com/coping-with-gray-text/