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The Saga of Accessible Colors
Ted Drake, Intuit
Maxability Webinar, June 2020
Muwekma Ohlone People
Accessible Color Contrast
What is your reaction?
Color Contrast for
Designers
Color Contrast for
Developers
Color Contrast
for PMs
Color Contrast for
Users
4.5:1 Battle Cry
WebAim 1 Million:
86.3% had low contrast text
Wave Errors
Wave & Axe Errors
Google has a white “.” with aria-hidden
YouTube
Copyright
is 3.19:1
4.48:1
4.42:1
Automated Testing Doesn’t
Tell The Whole Story
* This is not an excuse to design with
inaccessible colors
Goals For Today
● Overlapping requirements
● Conflicting User Experiences
● Strategies for moving forward
Color Challenges
Call to Action Buttons
Readability vs. Actionable
Intuit uses Orange for primary call to action
Orange gets muddy at 4.5:1
Orange provides visual contrast against blue/black
typography.
Clear call to action
● Chemo Brain
● Low-vision
● Cognitive
The Saga of Accessible Colors
The Saga of Accessible Colors
White vs Black Text
The Myths of Color Contrast Accessibility
vs.
There is no “Myths of Color Contrast Accessibility”
White text vs Black Text can affect
Readability
So does using an accessible background
Placeholder text - Suggested value
● Light enough to differentiate with
pre-filled data
● Dark enough to read
Use descriptive string for important
details
Do not use as a label.
Visual Hierarchy
Size and Scale
Color and Contrast
Typographic Hierarchy
Spacing, Proximity, and Negative Space
Alignment
Repetition
Visual Hierarchy
Colors need to meet color
requirements on all backgrounds.
Overlapping Link Requirements
● Link to background: 4.5:1
● Link to body text: 3:1
● Link states need 4.5:1 and be distinct
This leaves a small spectrum of colors.
Normal: #3344dd
Hover/Focus/Active:
#bb1122
Visited: #884488
Body: #000000
Background: #FFFFFF
Don’t Depend on Color
● Underline inline links
● Visited link icon
a:visited:after {
content: " 2713 ";
}
Color Strategies
There’s more to
inclusive design
than color
I would like to suggest having an option to change the color of the text.
Right now the text is to light for me to read and really starting to strain
my eyes. If there is a way can you please let me know ASAP! Thank
you.
Working in quickbooks is killing my eyes. Can you make the fonts bolder and
easier to see ?
the font color is grey - there is not enough contrast to clearly see the rows of
numbers when one is staring at the screen all day.
the biggest problem i have your fonts on background are to light
COLOR ON QUICKBOOKS ONLINE TO WAY TOO LIGHT, CAN HARDLY
READ IT. HOW DO I MAKE IT DARKER?
Listen to your
customers!
Designers love grey
The Saga of Accessible Colors
Obvious changes - Grey on Grey
That’s simply unreadable
Less than 2:1
Nothing should be below 2:1.
Even disabled elements.
2:1 to 3:1
Need justification (disabled, placeholder)
Start a conversation… Today!
3:1 to 4:1
Need to be updated (Heading?)
4:1 to 4.5:1
Why? Branding? Background color?
Today’s Action Items
● Automated testing is great, but doesn’t provide scale
● Prioritize below 3:1
○ Provide clear strategies to PM
● Listen to your customers
○ Prioritize their complaints
● Empower Inclusive Design
○ Don’t depend on color
○ Get involved early in color branding discussions
● Bring Designers and Engineers together.

More Related Content

The Saga of Accessible Colors

Editor's Notes

  1. “I want to respectfully acknowledge the Muwekma Ohlone People, who have stewarded this land (San Francisco Bay Area) throughout the generations.”
  2. 85% of pages have low contrast as determined by automated testing This was the analysis done by the WebAim 1 million. It’s a scary number, but is it as bad it sounds? https://cdn2.hubspot.net/hubfs/5626219/SOAR%20/Diamond_SOAR_Report_2019.pdf?__hstc=140961197.4eb6f7e11830026693b0ccb50273d9a7.1575437116231.1588716534477.1588954148196.56&__hssc=140961197.1.1588959683100&__hsfp=3483602598&hsCtaTracking=f910bb7d-ac2b-4ee1-ba92-dc408fc5e819%7C27a2fc5b-e0ad-4bd7-9aa4-3c00abd9867e https://webaim.org/projects/million/#contrast
  3. Intuit home page 6 errors with Wave 2 errors with Axe The white on blue errors are probably triggered by an opacity transition when the page loads. The second section is caused by placing white text on a grey background and lazy-loading the dark image.
  4. Google.com has two contrast errors with Wave, for having a white . on a white background. But this is also using aria-hidden and is probably some kind of tracker.
  5. QQ has lots of color contrast issues Axe: 67 Wave: 81 Most of them are 4.42:1 instead of 4.5:1. The difference is not visible There are still a lot of issues
  6. Call to Action buttons
  7. Warm colors, such as orange advance on the screen Cool colors, such as blue recede on the screen. This is one reason why orange call to action buttons have great strength https://sites.google.com/site/scienceofcolour/how-colors-advance-and-recede-in-art
  8. https://uxmovement.com/buttons/the-myths-of-color-contrast-accessibility/ And rebuttal https://www.creativejuiz.fr/blog/en/user-experience/there-is-no-myths-of-color-contrast-accessibility by Geoffrey Crofte There are problems with
  9. https://visme.co/blog/visual-hierarchy/ Size and Scale. Color and Contrast are appropriate in this talk Larger text can have lower contrast (3:1) and still be readable Lower contrast and lighter colors can differentiate primary and secondary content Sometimes a link color is good in the primary section, but misses 4.5:1 in the secondary content (footer)
  10. https://visme.co/blog/visual-hierarchy/ Size and Scale. Color and Contrast are appropriate in this talk Larger text can have lower contrast (3:1) and still be readable Lower contrast and lighter colors can differentiate primary and secondary content Sometimes a link color is good in the primary section, but misses 4.5:1 in the secondary content (footer)
  11. Technique G183, which states, “Using a contrast ratio of 3:1 with surrounding text and providing additional visual cues on focus for links or controls where color alone is used to identify them.” https://webaim.org/blog/wcag-2-0-and-link-colors/ Normal: #3344dd Hover/Focus/Active: #bb1122 Visited: #884488
  12. a:visited:before { content: "\2713 "; } https://css-tricks.com/put-checkmarks-next-to-visted-links-with-pure-css/
  13. Don’t alienate your design teams by only focusing on color. That is just one aspect of inclusive design and you risk alienating them. Especially when limited to an official color palette. Focus on empowering designers to consider the full spectrum of inclusive design and make yourself a resource, not a thorn in their side.
  14. The first step is to look at what your customers are saying. Sarah Margolis-Greenbaum shows how to search your voice of customer channel to find important feedback https://blogs.intuit.com/blog/2020/04/28/how-to-find-valuable-accessibility-feedback-in-slack/
  15. How do I convince my boss that grey font is legible https://graphicdesign.stackexchange.com/questions/81583/how-do-i-convince-my-boss-that-grey-font-is-legible https://www.sitepoint.com/community/t/why-are-so-many-sites-using-gray-text/4667 http://xahlee.info/js/web_design_gray_on_white.html https://uxmovement.com/content/why-your-gray-text-should-never-exceed-46-brightness/ https://www.wired.com/2016/10/how-the-web-became-unreadable/ https://askleo.com/coping-with-gray-text/