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The Great Divide

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The document discusses the divide in internet usage between older and younger generations. While over 50% of seniors aged 65+ are now online, they are less likely to engage in social media and online shopping compared to younger groups. As more services move online, not being connected could lead to alienation for seniors. Bridging this digital divide is important as the internet is increasingly used for communication, information, and services by businesses and governments.

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THE GREAT DIVIDE Are seniors online? If not, does it matter? OR How do you deal with that? FILM260 FLIPBOOK PROJECT – A.K. MOFFATT 1
Is there a problem? “This should be a real concern to government,” said Quan-Haase, an associate professor of information and media studies. “Canadians aren’t as connected as we think.” [??] Misty Harris – Post Media News THE GREAT DIVIDE 2 License Some rights reserved by GWSA [Flickr]
Recent stats report that more than 50% of seniors 65 and older are now online [1] THE GREAT DIVIDE 3 Free Download – by Creating Results – Strategic Marketing [2]
Comparison of selected online activities In general, differences are not great but online buying by the 65+ group is ZERO! THE GREAT DIVIDE 4 Free Download – by Creating Results – Strategic Marketing [2]
Comparison of selected online activities The older demographic likely goes to the bank or uses telephone banking, and gets updates or news by a newspaper, radio, TV etc. THE GREAT DIVIDE 5 Free Download – by Creating Results – Strategic Marketing [2]
There is a big difference in use of social networks. THE GREAT DIVIDE 6 Free Download – by Creating Results – Strategic Marketing [2]
This difference applies across the platforms [2] THE GREAT DIVIDE 7
THE GREAT DIVIDE 8 License: Some rights reserved by Steve Snodgrass (Attribution – Flikr) “… seniors’ online cultural consumption – think digital downloads of music, TV and movies – is dismally lagging.” [3]
THE GREAT DIVIDE 9 Why does it matter if other technology is used to access music? TV? Movies?
“And as more and more services go digital, the risk of alienation is significant.” [3] THE GREAT DIVIDE 10 I think this is a true statement - how does someone who is not online respond to this invitation? Tag from pineapple – photo credit – A.K. Moffatt
Increasingly, businesses and government offices rely on their web presence to communicate. Check your receipts, there is so often the invitation to respond to a survey. This one offers a telephone number option as well. THE GREAT DIVIDE 11 Photo credit A.K. Moffatt
“… marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a handy guide to targeting the leading-edge boomer and senior market …. the authors discuss why you need to keep the focus on offline marketing for your boomer and senior prospects.”[5] THE GREAT DIVIDE 12 Photo credit A.K. Moffatt
Percentages applied to the baby boom bulge will translate into impressive absolute numbers of online users in this older demographic THE GREAT DIVIDE 13 Actual population demographics [6]
THE GREAT DIVIDE 14 When your experience with communication technology goes from this …
THE GREAT DIVIDE 15 When your experience with communication technology goes from this … Source: http://commons.wikimedia.org/wiki/File:Antique_Wall_telephone_w_h and_crank.JPG
THE GREAT DIVIDE 16 To this,
THE GREAT DIVIDE 17 To this, Photo by A.K. Moffatt
THE GREAT DIVIDE 18 where the whole world is at your finger tips …
THE GREAT DIVIDE 19 where the whole world is at your finger tips … Photo by A.K. Moffatt
THE GREAT DIVIDE 20 How do you bridge the gap? File: Mind the Gap, Royal Gorge Bridge.jpg. This file is licensed under the Creative Commons Attribution 2.0 Generic license.
Things to keep in mind Not everyone is connected THE GREAT DIVIDE 21 Screen shot by A.K. Moffatt
... and there are different ways to be connected. THE GREAT DIVIDE 22 License: Some rights reserved by Premier of Alberta [Flickr]
1. http://www.pewinternet.org/Topics/Demographics/Seniors.aspx?typeFilter=5 2. http://www.slideshare.net/CreatingResults/12-babyboomerseniorsonlinesocialmediastatscharts 3. http://www.canada.com/technology/Rise+silver+surfers+More+seniors+online+barriers+culture+persist/791213 3/story.html 4. http://www.statcan.gc.ca/pub/75-006-x/2013001/article/11768-eng.pdf 5. http://www.entrepreneur.com/article/225079 6. http://www12.statcan.gc.ca/census-recensement/2011/dp-pd/pyramid-pyramide/comp/index-eng.cfm THE GREAT DIVIDE 23

More Related Content

The Great Divide

  • 1. THE GREAT DIVIDE Are seniors online? If not, does it matter? OR How do you deal with that? FILM260 FLIPBOOK PROJECT – A.K. MOFFATT 1
  • 2. Is there a problem? “This should be a real concern to government,” said Quan-Haase, an associate professor of information and media studies. “Canadians aren’t as connected as we think.” [??] Misty Harris – Post Media News THE GREAT DIVIDE 2 License Some rights reserved by GWSA [Flickr]
  • 3. Recent stats report that more than 50% of seniors 65 and older are now online [1] THE GREAT DIVIDE 3 Free Download – by Creating Results – Strategic Marketing [2]
  • 4. Comparison of selected online activities In general, differences are not great but online buying by the 65+ group is ZERO! THE GREAT DIVIDE 4 Free Download – by Creating Results – Strategic Marketing [2]
  • 5. Comparison of selected online activities The older demographic likely goes to the bank or uses telephone banking, and gets updates or news by a newspaper, radio, TV etc. THE GREAT DIVIDE 5 Free Download – by Creating Results – Strategic Marketing [2]
  • 6. There is a big difference in use of social networks. THE GREAT DIVIDE 6 Free Download – by Creating Results – Strategic Marketing [2]
  • 7. This difference applies across the platforms [2] THE GREAT DIVIDE 7
  • 8. THE GREAT DIVIDE 8 License: Some rights reserved by Steve Snodgrass (Attribution – Flikr) “… seniors’ online cultural consumption – think digital downloads of music, TV and movies – is dismally lagging.” [3]
  • 9. THE GREAT DIVIDE 9 Why does it matter if other technology is used to access music? TV? Movies?
  • 10. “And as more and more services go digital, the risk of alienation is significant.” [3] THE GREAT DIVIDE 10 I think this is a true statement - how does someone who is not online respond to this invitation? Tag from pineapple – photo credit – A.K. Moffatt
  • 11. Increasingly, businesses and government offices rely on their web presence to communicate. Check your receipts, there is so often the invitation to respond to a survey. This one offers a telephone number option as well. THE GREAT DIVIDE 11 Photo credit A.K. Moffatt
  • 12. “… marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a handy guide to targeting the leading-edge boomer and senior market …. the authors discuss why you need to keep the focus on offline marketing for your boomer and senior prospects.”[5] THE GREAT DIVIDE 12 Photo credit A.K. Moffatt
  • 13. Percentages applied to the baby boom bulge will translate into impressive absolute numbers of online users in this older demographic THE GREAT DIVIDE 13 Actual population demographics [6]
  • 14. THE GREAT DIVIDE 14 When your experience with communication technology goes from this …
  • 15. THE GREAT DIVIDE 15 When your experience with communication technology goes from this … Source: http://commons.wikimedia.org/wiki/File:Antique_Wall_telephone_w_h and_crank.JPG
  • 16. THE GREAT DIVIDE 16 To this,
  • 17. THE GREAT DIVIDE 17 To this, Photo by A.K. Moffatt
  • 18. THE GREAT DIVIDE 18 where the whole world is at your finger tips …
  • 19. THE GREAT DIVIDE 19 where the whole world is at your finger tips … Photo by A.K. Moffatt
  • 20. THE GREAT DIVIDE 20 How do you bridge the gap? File: Mind the Gap, Royal Gorge Bridge.jpg. This file is licensed under the Creative Commons Attribution 2.0 Generic license.
  • 21. Things to keep in mind Not everyone is connected THE GREAT DIVIDE 21 Screen shot by A.K. Moffatt
  • 22. ... and there are different ways to be connected. THE GREAT DIVIDE 22 License: Some rights reserved by Premier of Alberta [Flickr]
  • 23. 1. http://www.pewinternet.org/Topics/Demographics/Seniors.aspx?typeFilter=5 2. http://www.slideshare.net/CreatingResults/12-babyboomerseniorsonlinesocialmediastatscharts 3. http://www.canada.com/technology/Rise+silver+surfers+More+seniors+online+barriers+culture+persist/791213 3/story.html 4. http://www.statcan.gc.ca/pub/75-006-x/2013001/article/11768-eng.pdf 5. http://www.entrepreneur.com/article/225079 6. http://www12.statcan.gc.ca/census-recensement/2011/dp-pd/pyramid-pyramide/comp/index-eng.cfm THE GREAT DIVIDE 23