The Future of ICT / TIME: Futurist Gerd Leonhard in Cologne (NSN)
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Topics: # The consequences of what I call 'Broadband Culture' # Why and how digital content, UGC and Social Media are the biggest growth factors for the ICT industries, going forward # Why telecoms and ICT companies need to get involved with Content, and move up the foodchain # Why content flat-rates, starting with music, are the way forward, and need to be regulated # The copy economy vs the access / usage / sharing economy More on my blog http://tinyurl.com/dx9q2s
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The Future of ICT / TIME: Futurist Gerd Leonhard in Cologne (NSN)
- 1. The Future of ICT: Realizing new economic values in Content, Social Media and Mobility Transformation
- 2. The global economic fabric has changed
- 5. If the misison is then this is a good question to ask: are our assumptions still valid?
- 6. Broadband Culture: The basic Challenge - and the Opportunities •Bundle •Filter •Aggregate •Curate •Contextualize •Personalize Offer a ‘Home’
- 7. Digital Content is a major growth factor in ICT Bundles and Flat Rates will boost this Much larger potential (imho) Huge potential once licensing is standardized and 100% collective Source: IBM Institute for Business Value Study
- 8. Digital Content, Ud&gC & Social Media will be the main drivers of growth in the Telecom space
- 9. In ICT / TIME, this transition means Getting involved with building a new Content Ecosystem Getting involved with creating Advertising 2.0 Moving up the Foodchain Embracing Social Media / Social Business & UGC
- 10. Starting in 2009: • Total convergence of Telecom & Web Layers • Deep collaboration becomes the KEY requirement for creating new business opps • Over-the top layers (search, social media...) must come down, telecoms must move up!
- 12. This is where Content resides now...
- 13. This is also where new $$ reside now...
- 14. The Future is in the Cloud and the Crowd
- 15. User Enablement becomes a prime objective http://www.flickr.com/photos/bip/
- 16. The Future of Content: Attention-based Income Explodes Copy Based Revenues Attention Based Revenues 10.0 7.5 5.0 2.5 0 Was Is Soon Near Future Mid-term Future
- 17. Music: a good example of how not to do this...
- 18. Source: kk.org New collective, blanket licenses for digital content - starting with Music - are inevitable
- 19. Copy Economy Access / Usage / Sharing Economy
- 20. Digital Content Trends Music Video Games Books Mags & Print Percentage of Revenues from Digital Services 100% 75% 50% 25% 0% 2008 2009 2010 2012 2015
- 22. The biggest opportunities will rely on deep collaboration across the Ecosystem
- 23. Media & l ContenT a i Adver- Search c tising a o i ‘Social’ S c o Location
- 24. Remember this one...? Source: Sander Duivestein
- 25. Media ocial S siness ocial Bu S puting al Com Soci
- 26. Have you ever seen an ad that says “Search with Google”?
- 27. The fuel: http://flickr.com/photos/farquhar/
- 28. The Telecom sector needs to get involved in making ‘free’ web content monetizable
- 30. The switch from Closed to Open: Software
- 31. The switch from Closed to Open: News Media
- 32. The switch from Closed to Open: Elsewhere
- 34. Example: The Future of Television
- 36. The toll-booth challenge in digital content
- 37. 21st century content economics influenced by Kevin Kelly, Chris Anderson, Don Tapscott, Yochai Benkler... Conversation Convenience Selection / Filtering Packaging Individualization Immediacy Tr u s t
- 38. Example of creating added value around Content
- 39. Turning the USERs into $$
- 40. The Redefinition of ‘Telecom’ Experience Platform Service Pipe Content Pipe Data Pipe
- 41. Next Generation Advertising New Content Economy New Data Economy
- 42. Focus on Control Opportunities for Growth 10 7.5 5 2.5 0 Calls SMS Data Content Services Experiences
- 43. Communications Advertising Content
- 44. Trust Transparency Conversation Collaboration Social UGC MOBILE Platforms Applications Ads 2.0 Content
- 45. Thanks for listening Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com