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The Cloud
A game changer for web performance testing
    Fred Beringer – VP Business Development Europe – SOASTA
                    DATACENTRES 2011 - Nice
PERFORMANCE
matters more than ever before
#1
              highly viral
Social media is
and drives massive amount of


traffic.
500 million active users
  spending 700 billion minutes per month
13 million hours uploaded in 2010




   2 billion video viewed per day
106 million accounts




10 billion tweets in 2010
Your new marketing mix
#2



Web Architecture is complex
Inside and outside the firewall
                                      Analytics

                     Switch
                                                               Ad Server
   Databases
                                          Search
                           Session Info                      CDN Content


                                              CMS Content
Shopping Cart                                                          Media Server



     Application servers
                                            Load balancers

                                                             Payment Server
#3




Content is king
1980
1992
1996
2011
#4



Access devices explosion
Different performance on
       each device
#5



HIGHER EXPECTACTIONS
39%   of consumers say speed is more
        important than functionality




                              Source: Forrester Research
47%   Expect a web page to load in
          two seconds or less




                             Source: Forrester Research
Will abandon a web page if it
40%   takes more than three seconds
                 to load




                              Source: Forrester Research
#6

Low performance and unreliability brings

MASSIVE BUSINESS IMPACT
PayPal down 45 minutes in 2009
   $45 Millions lost revenue
Amazon loses 1% of their sales for
    each 100ms of latency
Google loses 20% of search traffic
every 500ms of additional latency
The Cloud: A Game-Changer for Web Performance Testing
The Cloud: A Game-Changer for Web Performance Testing
60%
      of companies admit that they do not have
      any performance management processes
      in place or what they have is ineffective.
                                        DynaTrace study- 2009
Of companies having
      performance management

50%   processes admit that they
      are doing it only in reactive
      way when problem occurs.


                          DynaTrace study- 2009
50%
      of application problems are found in production –
      when those problems have impacted end users and
      are most expensive to resolve.
                                              DynaTrace study- 2009
What is required today to
    test effectively
  performance of web
     applications?
#1




SCALE
#2



Real time analysis
         of performance data
#3




SPEED
AFFORDABILITY   #4
Ready for some pain?
Traditional Performance Testing
     doesn’t work anymore
2006
PERFORMANCE TESTING

REVOLUTION
Cloud Testing
The massive resources of the cloud have changed the
game for performance testing. Cloud Testing enables
organizations to test their consumer facing Web and
mobile applications fast, affordably and at scale.

There’s now no excuse for the type of Web site disasters
we’ve seen in the past that cost businesses millions in
revenues and perhaps more in reputation.

                                              Tom Lounibos
                                              CEO SOASTA
What does it bring us?
#1




Affordable platform for infinite load
Billions possible points of failure




The new testing challenge
#2




Real-time analysis brings wisdom
#3




Global and realistic traffic
#4




Where is the needle?
In your code
In your infrastructure
Outside your firewall
Fit for an   #5

  AGILE WORLD
Real-time collaboration
The Cloud: A Game-Changer for Web Performance Testing
The Cloud: A Game-Changer for Web Performance Testing
Continuous performance testing
Cloud Testing helps companies
Cloud Testing helps American Girls
Cloud Testing helps tax payers
Cloud Testing helps phone lovers
Let’s see how this website performs!
The Cloud
A game changer for web performance testing
                 twitter.com/fredberinger
                 fberinger@soasta.com
                 http://www.fredberinger.com



                         info@soasta.com
                         http://www.soasta.com
Photos Credits:

Slide 2: http://www.sxc.hu/photo/1219246
Slide 18, 19, 20: http://www.sxc.hu/photo/1267744
Slide 21: http://www.sxc.hu/photo/1181194
Slide 22,23,24: http://www.sxc.hu/photo/396185
Slide 25: http://www.flickr.com/photos/tsoumplekas/4495778365/
Slide 32: http://www.sxc.hu/photo/1160562
Slide 34: http://www.sxc.hu/photo/1331143
Slide 46: http://www.sxc.hu/photo/995000
Slide 48: http://www.sxc.hu/photo/560250
Slide 54: http://www.sxc.hu/photo/561622

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The Cloud: A Game-Changer for Web Performance Testing