The Chemistry of Successful Job Advertising - Recruitment Agency Expo North, 28 Sept 2016
Discover the secrets to improve your job advertising, and why it should be your number 1 source of hire!
The SocialTalent Global Recruiting Survey 2019Johnny Campbell
Thousands of recruiters take the SocialTalent Global Recruiting Survey every year. This year's results show the difference between reactive and strategic recruiting and what it takes to evolve from one to the other,
The Future of Employee Engagement - Johnny CampbellJohnny Campbell
From the Future of Employee Engagement Summit at Qualtrics EMEA HQ on Thursday September 3rd, Johnny discusses what it is that truly motivates and engages employees - Autonomy, Mastery and Purpose.
As engaged employees will have a direct impact on your employer brand, employee referrals, and ability to attract and retain top talent, having an engaged workforce has never been more important.
This document discusses how organizations can nurture candidates throughout the hiring process using targeted communications. It defines nurture as communicating the right message to candidates at the right time. The goal of nurture is to guide candidates through the hiring process from awareness to application. Tactics discussed include capturing leads in a talent network, personalizing communications based on candidate preferences, and automating reminders to apply or complete applications. Nurturing applicants can help reduce declines and referrals. Providing transparency into company culture also builds trust with candidates.
The roi of enhancing your candidate experienceLever Inc.
The document summarizes a presentation about enhancing the candidate experience. The presentation discusses evaluating and improving every step of the candidate journey from application to onboarding. It emphasizes that candidates now expect transparency and a better overall experience, especially from top companies competing for top talent. Ignoring the candidate experience risks losing out on the best candidates. The presentation provides specific tactics for improving communication, interview processes, and internal advocacy for prioritizing a great candidate experience.
5 Biggest Trends that will break your Recruiting Team - 2017Johnny Campbell
The document discusses trends that will impact traditional talent acquisition models and provides recommendations. Specifically, it notes that talent acquisition is shifting towards more centralized sourcing and screening, with increased use of automation, data, and technology. Recruiters need to operate at a higher level with more specialized skills versus administrative tasks. The document recommends leveraging scale through central or virtual hubs, focusing on marketing and lead nurturing, adapting to and embracing new technologies, and using data to identify high-performing practices to scale through next-generation learning solutions.
Posting Content on Social Media: 5 Simple Tips that will make you a Better Re...Johnny Campbell
The document provides 5 tips for using social media as a recruiter to find candidates.
1. Posts should be short and snappy, ideally under 250 characters.
2. Use clickbait headlines that pique curiosity like lists or questions.
3. Share content directly on platforms rather than using third-party tools to avoid lower engagement.
4. Include interesting images that provide context and align with the text.
5. Upload video files directly for autoplay rather than linking to increase views.
SHRMTalent 2017: The Power of Purpose, Johnny Campbell, Social TalentJohnny Campbell
How Purpose can transcend and transform your employer branding, attraction and engagement efforts.
Delivered on April 24th 2017 at SHRMTalent in Chicago by Johnny Campbell, Social Talent
4 Things Every Great Recruiter Should be Doing!Johnny Campbell
How do you find, engage and close top talent? Johnny Campbell of Social Talent shares the 4 things that every great recruiter should be doing to perform like a sourcing ninja.
This slide deck was originally presented at an REC breakfast briefing in London on May 10th 2016
How the Pursuit of the Sophisticated Job Seeker Can Re-enegerize Your Recruit...RecruitDC
This document discusses how recruiters can re-energize their careers by pursuing sophisticated job seekers. It notes that recruiters are stressed and busy with high recruitment needs. The talent shortage and candidates not presenting themselves properly has made hiring difficult and frustrating. This causes recruiter burnout. However, the document provides a solution - recruiters should understand sophisticated job seekers by learning about personas, focusing on building their own brand, using social media strategically, and leveraging job stories to attract top talent.
Your hiring journey is supposed to give you accurate information and insight about your candidates. Instead, it takes you on a biased tour of the version of themselves they think you want to see. Which leaves you playing a guessing game about the performance of your next hire.
Read ‘The New Hiring Journey’ to find out how flipping your hiring journey on its head turns that guessing game into a scientific analysis of your candidates.
Whether you've written hundreds of InMails or are just starting to write your first, check out InMail examples and techniques that will grab candidates' attention.
Build your brand. Recruit more efficiently. Grow your business. Check out The Recruiting Firm's LinkedIn Field Guide. http://bit.ly/1XMWQh2
The document provides tips for writing effective emails to passive job candidates. It recommends crafting compelling subject lines that ask questions or start incomplete thoughts. The email content should be brief, honest, specific, compelling and introduce the opportunity without including a full job description. It suggests including a clear call to action rather than vague requests and proofreading carefully. The best time to send emails varies by individual but generally midday or midweek times are safest to maximize open and response rates.
The document discusses managing the candidate experience through the five stages of the hiring process: discovery, research, decision, communication, and resolution. It provides recommendations for improving each stage, such as mystery shopping the hiring process and being aware of the first impressions candidates get. The tips include using social media to build your company story and value proposition, empowering employees as social influencers, and consistently measuring key metrics like response times and sources of applicants.
TLCon Amsterdam: Diversity Tactics That Work (Holly Fawcett, Social Talent)Holly Fawcett
At Talent Leaders Connect Amsterdam, November 3 2016, Holly Fawcett shares three diversity recruiting tactics that actually work, as well as ones that (surprisingly) don't and how you can change them.
Diversity tactics that work! Open Conference Budapest - We Are OpenHolly Fawcett
From the Open Conference, Budapest, these are three Diversity tactics that those in HR and Recruiting can implement that will actually move the dial towards making a more diverse and inclusive workplace, backed by science. Holly Fawcett, Social Talent
This is a bespoke workshop presentation I prepared and delivered to the management team of an executive search firm in 2011. The audience were not active and fairly skeptical about social media marketing
Send InMails that yield higher response rates with this free ebook highlighting key strategies for crafting effective InMails.
See how one InMail can make in impact: http://linkd.in/GIsubO
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Total Employer Brand Makeover - Maren HoganSocialHRCamp
Employer Branding doesn’t need to be difficult or expensive. Maren will take you through the steps to complete your own employer branding audit, and how to bring the information into one comprehensive document, from which you can create a total
strategic document. We’ll walk through the 5 things every good EB strategy needs (and how to get them!) look at ownership structure of branding efforts and learn about selecting the right EB model for your projects. From start to finish, you will get all the
information you need to start on an employer branding journey. Added bonuses include: useful tools, communication strategies, and a free EB deck to download after the session!
LinkedIn Webcast: Optimising Your Candidate Experience LinkedIn
Mapping your candidate journey will reveal touch points that engage & convert the right talent.
Abhishek De, LinkedIn India's Executive Search Lead, and Wendy Herdman, LinkedIn's Customer Success Manager, host a session on optimising your candidate journey through the LinkedIn ecosystem including a demo of the next generation of LinkedIn Recruiter - empowering you to find the right candidates, faster.
This document summarizes a study examining the mediating role of managerial exemplarity on the relationship between organizational justice and perceptions of team and management support. The study found that managerial exemplarity partially mediated the effects of interactional and distributive justice on leader-member exchange and team-member exchange. Exemplarity also decreased the negative effects of hierarchical status on leader-member exchange. The results indicate that exemplarity plays an important mediating role in how employees perceive justice and support from managers and teams.
Strategies for workplace dispute resolutionCG Hylton Inc.
Conflict is everywhere. The workplace simply provides a hothouse for good and bad workplace behaviour. The choice of how to deal with workplace disputes is yours. Learn some strategies you can use to calm the waters and provide leadership in this area.
Personal Hungary - Recruiting Like a Sourcing Ninja 2016 - Holly FawcettHolly Fawcett
Recruiting like a Sourcing Ninja is not impossible - it's simple strategy around building Boolean search strings, and zeroing in on the right people. Use this easy method to find the right talent across any network!
From Personal Hungary Expo, Budapest, November 2016
Holly Fawcett @hollyfawcett
Social Talent
Demystifying Employee Engagement - Presentation from Recruitment Leaders Conn...Holly Fawcett
Holly Fawcett discusses employee engagement and how businesses can improve it. She explains that employee engagement involves emotional commitment and discretionary effort from employees. She also discusses three key motivators for employees: autonomy, mastery, and purpose. Businesses can use these motivators to increase engagement by providing autonomy through empowerment and transparency, opportunities for mastery through self-directed learning, and clarity on the company's purpose. Engaged employees are more productive, promote the company, and refer potential hires.
Recruiting for Tech Talent on Social Media #LDNTechWeekJohnny Campbell
How do you find, recruit, assess, attract and engage with top tech talent on places liked LinkedIn, Github, StackOverflow, Twitter, Facebook and more!
As presented at ITJobBoard's HQ in London for London Tech Week 2015
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job AdsJohnny Campbell
The document discusses principles for writing effective job advertisements. It recommends using supportive language that focuses on what the company will provide for candidates, such as training and career growth opportunities, rather than demanding language focused on a candidate's qualifications. Research showed supportive ads receive 3 times as many applicants and higher quality applications. The document also discusses making ideas sticky through simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
Factors Mediating Relationship Between Quality of work life and employees ret...AKSHAY KHATRI
The document discusses factors that mediate the relationship between quality of work life and employee retention. It reviews literature showing connections between quality of work life, job satisfaction, and employee retention. Gaps in previous research are identified, such as focusing only on certain industries or locations. The research objectives are outlined as studying the effects of quality of work life, leadership style, and competency on retention. Job satisfaction, involvement, and commitment are proposed as mediating variables. Hypotheses predict relationships between the independent and dependent variables.
Good to Really Great: 5 Simple but effective things that top performing recr...Johnny Campbell
High-performing recruiters conduct more accurate searches, spend mornings engaging with candidates through phone and email, leverage multiple channels like phone and social media to engage candidates, have strong emotional intelligence skills, and build large professional networks on sites like LinkedIn to generate higher response rates. They focus on quality over quantity of efforts.
How to become a sourcing ninja - Patrick BoonstraPatrick Boonstra
Sourcing involves actively searching for and researching potential candidates beyond just posting jobs and waiting for applications. It provides benefits like better quality hires and more control over the hiring process. Sourcing requires skills in areas like recruitment intelligence, social media engagement, and research. Effective sourcing can be achieved through a dedicated sourcing role or by training all recruiters. The document provides tips for organizations starting a sourcing strategy, including defining clear roles and responsibilities, focusing initial searches on known networks, and keeping early efforts simple.
A Vision for Total Recruitment Marketing by @SmashFlyMike #HRTechConf 2014SmashFly Technologies
Presented at the 2014 HR Technology Conference. SmashFly CEO Mike Hennessy presents on the evolution of Recruitment Marketing as a discipline within the recruiting function and it's impact on the people, process and technology that organizations will need to build to be successful in finding, attracting and nurturing the right talent.
SmashFly Transform Keynote: Transforming Recruitment Marketing Starts With YouSmashFly Technologies
Mike Hennessy, Founder & CEO of SmashFly, gave this opening keynote at the first-ever Recruitment Marketing Conference, SmashFly Transform. He outlines the future of work, the talent acquisition landscape and the roadmap to making recruitment marketing a discipline.
This document discusses strategies for sourcing for gender diversity in recruiting. It explores using women's interest groups, women's colleges, sororities, and common female names to identify women candidates. Boolean search strings are provided combining these different criteria to conduct targeted searches for female candidates on professional networks.
SmashFly's Director of Marketing outlines 5 fundamental shifts in talent acquisition and how recruitment marketing practices will help organizations strengthen their talent acquisition strategies.
For a B2B company, GE's corporate brand needed to be synonymous with its employer brand. Shaunda Zilich, Global Employment Brand Leader, grew brand awareness and loyalty organically: through social media, storytelling and employee advocates.
Culture @ Funnelll - Creating an awesome company (and have tons of fun doing it!Funnelll
1. The document outlines the culture at Funnelll, an analytics company. It emphasizes putting customers first through obsession with customers, being data-driven, treating everything as an experiment, valuing transparency, and figuring things out.
2. Key aspects of the culture include prioritizing customer success, making decisions based on data and insights, running many experiments to fail fast and learn, open communication, and creative problem solving.
3. The culture also focuses on caring for customers, the company, teammates, and oneself, while having fun along the way.
This presentation represents the mission and culture of Palo Alto Software. It is who we are and who we aspire to be.
Inspired by the culture decks of Netflix and Hubspot, we created this deck to communicate that as a company, we:
1. Rely on data
2. Solve for the customer
3. Are transparent
4. Give our employees the autonomy to be awesome
5. Are picky about our peers
Pop Inc. is a company that aims to support creators by giving them tools to monetize their work across different creative outlets. Their mission is to fulfill their responsibility of ensuring creators are getting paid. They outlined their core behaviors which are Creatives First, Over Serve, Learn Fast, Open Communication, and Respect Time. These behaviors are important for building their culture and individual adherence to them leads to more ownership and responsibility. They operate in a transparent way and share key information publicly so everyone has context to make good decisions. They also strive to build an inclusive and diverse team to best serve the diverse community of creators. They are mindful of spending and only invest in things crucial for success while not impacting employee happiness. Their
Clever Hacks for Hiring – June 2016 LondonLever Inc.
Valuable recruiting tips on the topics of how to write reachouts well; how to create a human candidate experience; and how to punch above your weight in employer branding, courtesy of Talentful, Lost My Name and Lever.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
The document describes the founding of Thread by Kieran O'Neill and his co-founders. They had previously sold a successful company and were discussing their next venture over beers. They realized they were most fulfilled by working on ambitious problems with excellent teammates who shared their values. This inspired them to start Thread, focusing on an ambitious mission to reshape the clothing industry using stylists and AI, building an incredible team through rigorous recruiting practices, and upholding values of impact and excellence.
Best-Practice Writing Tips for Corporate CommunicatorsTiffany Markman
This presentation unpacks how to write with more power, polity, persuasiveness, clarity, cleanliness, conciseness and credibility, especially in the corporate world. If you're a PR person, media officer or corporate comms specialist, you need to look at this presentation. Today. [Created for the 2014 STC Strategic Media & PR Conference, 30 Jan 2014.]
This document discusses "Crush the Box Thinking" and moving beyond limiting ways of thinking. It argues that as children we think creatively without limits, but are taught boundaries that create "boxes". While boundaries have their place, overly rigid boxes prevent innovation. The document provides 11 suggestions for businesses to break out of limiting boxes, such as finding thought constraints, rewarding innovation, and helping people continuously learn new skills. The goal is to think without boxes and color outside the lines to drive business success.
Age of the Opportuneur - The 7 Strategies to Successfully Make a Career Chan...Gary C Brown
Gary Brown's 7 radical strategies to successfully change your career or become self employed regardless of a lack of paid work experience in your field.
How to Humanize Your Hospital's Brand -- Step-by-StepKrista Kotrla
Presented by Mayo Clinic Center for Social Media, Ragan Communications and Astute Solutions.
In Krista Kotrla’s new 75-minute webinar, “How to humanize your hospital’s brand—step-by-step,” you’ll find out why the right message matters so much.
Here’s a secret: People don’t really want to pick a hospital. They want someone to help them:
They want answers to questions.
They want acknowledgement of their unique situation.
They want to believe that the people they trust with their health are passionate about helping.
Every industry struggles with being more customer-centric Hospital communicators especially ought to be more patient-centric than brand-centric—always. That means ONE THING: Put more humanity in your messages.
During this webinar, you’ll learn:
How to humanize your brand content
Why you should involve every employee in your content strategy
How to inspire other team members to get involved
5 types of content you should be (but you’re probably not) writing
Why you need to add video to your content marketing
The 2 most underused web pages on almost every hospital site
How to make sure your online brand matches patients’ offline experiences
Over two hundred years of collective experience has gone into this document. Those who contributed are not only talented individuals with a wealth of knowledge, but also compassionate professionals who remember what it's like to be a student. They've all taken time out of their already overtaxed schedules to share a lesson based on their own personal experience.
Everyone was asked one simple question: What makes a good advertising intern?
Despite being so open-ended, the question yielded many common themes. Passion for the business, a positive attitude and an amazing work ethic were mentioned a number of times. Enthusiasm was also highlighted often, as was - hmm - proper hygiene. Each and every contributor was brutally honest and candid. Anyone who reads this revealing document owes them a huge debt of gratitude.
#1 reason why start up fails is because they don’t validate their idea. And the secret of success behind any startup is to validate their product or services using positive feedback loop & other methods.
Culture of ownership, sysco multicultural summit, 10 02-2018 for slide shareJoe Tye
This document contains the text from a presentation given by Joe Tye, CEO of Values Coach Inc., at the Sysco Multicultural Summit in 2018. The presentation focuses on building a culture of ownership within organizations by helping employees live their values, create trust, and foster innovation. Tye discusses the importance of changing individual attitudes and behaviors before expecting to change organizational culture. He provides strategies for personal and cultural change, including committing to daily promises to be responsible, accountable, and resilient; replacing negative self-talk with positive affirmations; and envisioning the future one wants to create. The overall message is that effective leaders help people reach their potential by inspiring them with a shared vision and mission.
The Human Element is the vital connective tissue that makes customer engagement possible. Understanding why and how this can potentially impact marketing, sales and service endeavors within an organization is critical to an organization’s success.
This element is part of a series of five and is an extension of the previous presentation - The Five Powerful Elements of Customer Engagement. For more customer engagement information, connect with me on twitter: @johnemerritt to keep up with the latest information and new presentations coming.
This document provides information about Charity People, a recruitment consultancy that specializes in placing candidates within the charity sector. Some key details:
- Charity People was founded in 1990 and has placed over 30,000 people into new jobs within charities while maintaining their values of a consultative approach and understanding of the charity sector.
- They recruit for roles at all levels from all areas including fundraising, marketing, operations, and senior management.
- In addition to permanent hiring, they also assist with contract and temporary roles.
- The company emphasizes their collaborative approach, integrity, expertise within the charity field, and aim of having fun while making an impact.
This document summarizes a presentation by Paul Cherry on customers and the web. It discusses how experiences and usability are important for customer-centric design. It also provides tips for thinking about the customer journey and analytics to understand customers as people. The key aspects are to focus on what customers really want to do, understand how their actions relate to marketing goals, ensure usability is considered, and invite collaboration from others with different expertise.
Firstborn 99U Studio Session: Selling to SkepticsFirstbornNY
Most client projects start with the unenviable task of the tough sell—earning a company's trust and asking them to shun the status quo. During our 99U Studio Session we shared some of our techniques and put them to the test to help attendees learn how to get stubborn skeptics on their side.
Similar to The Chemistry of Successful Job Advertising - Recruitment Agency Expo North, 28 Sept 2016 (20)
Discover how Workplace Flexibility 2.0 transcends traditional work-from-home models to achieve true work-life integration. By leveraging advanced HR technology such as HRMS software, HR & payroll software, and human capital management tools, organizations can enhance productivity, employee satisfaction, and compliance. Learn the key features of modern HR software and best practices for implementing a flexible work environment.
Sales Skills Assessment Test For hSales Skills Assessment Test Hiring Top TalentPMaps Assessments
How the PMaps Sales Skills Assessment Test can transform your sales team by accurately evaluating deal-making abilities, selling skills, product knowledge, and other crucial sales-related qualities. This comprehensive assessment tool is designed for both new candidates and current sales professionals, aiding in vital decisions related to hiring, training, and development.
What You Will Learn:
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Perfect for HR professionals and sales managers aiming to enhance their recruitment and training processes. Join us at pmapstest.com to learn more about how our sales assessment can empower your team to achieve peak performance.
Visit us: http://www.pmapstest.com/sales-assessment
Talent Acquisition and Recruitment A Comprehensive Overview.pdfHire4x
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For More Information Follow Hire4x Regular Blogs.
Market Signals – Global Job Market Trends – June 2024 summarized!Career Angels
How did the job market change in June 2024? Selected aspects: Europe (38 countries): -1.95% = 16 European countries saw an increase.
What do the other market signals tell us? Here’s a preview of what we have analyzed so far:
- gathered 18 690 data points
- received over 500 insights from Executives & HR Directors
- published 108 monthly reports, 880 daily updates & 13 special reports
- tracked 80 countries around the world for 49 months!
Check out our post summarizing the changes across 80 countries worldwide for June 2024! It also includes tips for employers and employees – covering e.g. CV for ATS: https://blog.careerangels.eu/market-signals-global-job-market-trends-june-2024-summarized/
#Markets #Jobs #Europe #CareerAngels
7. But…
We
Know:
1. The vast majority of Shortlists require
outbound-sourced candidates as
inbound candidate applications do not
meet the standard required
2. Sourced candidates will refer back to
the job ad to decide whether or not to
submit their CV for the job role
16. Surprise increases alertness & focuses attention
…but it does not last!
Instead, we must use Interest and Curiosity
Violate expectations, be counterintuitive
2. Unexpectedness
17. MI5 seek a Head of Health and Safety
We can’t show you the buildings.
We can’t talk about the people you’ll work with.
We can’t tell you much about the job.
We can’t give you the exact locations.
We can’t mention the kind of technology involved.
Is it still a risk worth taking?
2. Unexpectedness
19. How do we make our ideas clear?
We must explain our ideas in terms of human actions,
in terms of sensory information.
Naturally sticky ideas are full of concrete images:
We are 62 people, 53 in Dublin, 9 in Poland and 2 lads (Vince and
Walter) who live in Cork and refuse to move to Dublin. Our office
is next door to the 3Arena, on the tram line, we have a cool Smeg
fridge and our oldest plant’s name is Harry!
3. Concreteness
21. Sticky ideas have to carry their own credibility!
You will work in an innovative, high paced environment
with lots of opportunity to progress.
“I started here 4 years ago and have had 5 different jobs in 3
functions. I work with amazing people who inspire me to be the
best I can be. Come join us, it’s awesome!”
- Kate, Accounting Team.
Credible ideas make people believe!
4. Credibility
24. How do we get people to care?
Make them feel something!
We are wired to feel things about people, not abstractions.
An emotional idea makes people care!
5. Emotions
27. Credible ideas make people believe.
An emotional idea makes people care.
The right stories make people act!
Stories act as a mental “flight simulator”.
6. Stories
28. A few months ago we created this website to recruit a copywriter. 30
CVs later, we found Laura, a brilliant writer who slotted beautifully into
our team.
Frustratingly, a month after joining us, Laura is leaving to work for
President Obama. Seriously. We couldn’t make this up. Whilst being
very excited for her, we also find ourselves in a predicament. We need
to replace Laura immediately.
Can we find a brilliant new copywriter? Yes we can.
Poke London currently have an opening for a Copywriter.
6. Stories
29. Customer Service Advisor (Inbound) - Milton Keynes
Imagine you were in debt, and had to call a helpline to get advice. The person
who answers your call is kind, shows empathy to your situation, and gives you
some excellent advice just for starters, before setting up an appointment to meet
with a debt advisor. The call you made makes you feel so much better, and you're
confident that the advice you'll get when you have your meeting will help you on
the way to be debt free. You’ll sleep tonight for the first night in weeks.
Now, imagine you're the person answering that call. Are you the great customer
service advisor we're looking for?
6. Stories
34. For an idea to stick, it has to make the audience:
1. Pay Attention
2. Understand & Remember it
3. Agree/ Believe
4. Care
5. Be able to Act on it
1. Unexpected
2. Concrete
3. Credible
4. Emotional
5. Story
1. Unexpected
2. Concrete
3. Credible
4. Emotional
5. Story
Hone your message and make it as compact as possible
Simple
SUCCESs
35. The Chemistry of
Successful Job Advertising
(and why it should be your no.1
source of hire)
These slides: bit.ly/jobadchemistry