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The Academics' Guide to Social Media

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Sue Beckingham
Sue Beckingham

1. The document provides guidance for academics on using social media for professional purposes. It outlines different types of social media platforms and how they can be used. 2. Academics are encouraged to develop their online presence through blogging, sharing content and case studies, and connecting with other professionals. Organizations can support staff by providing training and acting as role models. 3. Individuals should understand how to create a relevant online profile and take advantage of opportunities for self-determined learning through social media. They can make good use of social media by sharing their own work as well as the achievements of others.

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The Academics’ Guide to Social Media Sue Beckingham | @suebecks Keynote: EDIN, Dublin City University 7 September 2015
A guide to social media for all educators
The Academics' Guide to Social Media
….Clearly more than just Facebook….
SOCIALMEDIA Personal networks e.g. Facebook, Twitter and LinkedIn Interest based networks Niche interests and hobbies e.g. Ravelry, DeviantArt, Goodreads Media sharing networks Images, video and audio e.g. Flickr, YouTube and Soundcloud Discussion forums Threaded conversations e.g. Google communities, LinkedIn groups Bookmarking sites Curation spaces e.g. Pinterest, Diigo Social publishing Blogs and microblogs e.g. WordPress, Blogger, Twitter, Tumblr Online reviews Commentary on publications e.g. ResearchGate, Academia.edu, Mendeley
A new language?... • FOMO fear of missing out • FOBO fear of being offline • Nomophobia
Take time to understand perceived barriers
Usedwith:https://instagram.com/madebyfolks/andhttp://madebyfolks.tumblr.com/ Using social media can help you develop NEW connections beyond your immediate networks
Who do I connect with? What do I talk about?
WHO in HE are using social media? @HEAcademy @Seda_UK_ @Jisc@QAAtweets @ICED_ed_dev@GdnHigherEd
WHO in HE are using social media? https://www.facebook.com/HigherEducationAuthority
WHO in education are using social media?
Universities are using social media
Sharon Flynn @sharonlflynn Rose Cooper @repooc63 Kay Hack @hack_kay Iain MacLaren @iainmacl Mark Glynn @glynnmark Academics are using social media
Catherine Cronin @catherinecronin https://catherinecronin.wordpress.com/ http://www.slideshare.net/cicronin
Academic projects are using social media
Academic humour using social media
@suebecks N D I PI Y T E RE S
WHAT is social media being used for? Sharing useful information
Task • Just in time learning • Planning a project • CPD and training • Research • Teaching approaches Traditional • Ask your peers • Email, meetings • Organised classes • Library and journals • Workshops and events Social Media • Reach out to your PLN • Crowdsource ideas • YouTube and webinars • Blogs and microblogs • Tweetchats WHAT is social media being used for?
Udemy Lynda.com Coursera Khan Academy Blogs YouTube TEDx TED-Ed MOOCs Open Educational Resources OERS Tweetchats Blogs Discussion Forums WHERE are people doing this?
The Academics' Guide to Social Media
WHEN does this happen? With increasing wireless connectivity and almost ubiquitous use of mobile technology any time and anywhere use of social media is made possible
WHY is social media important to embrace? The ripple effect
The mission of EDIN is to support, enhance and influence the field of academic development and practice. We achieve this by informing policy and practice in teaching and learning in Higher Education, and by collaborating in research and dissemination of resources. EDIN values creative, critical, collaborative and professional approaches in supporting teaching and learning. connecting and communicating curating creating collaborating HOW can academics make good use of social media? 5Cs Framework Nerantzi and Beckingham 2014
Curation http://www.scoop.it/t/taking-a-look-at-moocs
http://socialmediaforlearning.com/ Blogging
• Share and engage with contentWhat • Provide instructions and guidance where neededHow • Share case studies and exemplarsWhy Using Social Media
• Share case studies and exemplars1.Why • Provide instructions and guidance where needed2. How • Share and engage with content3. What Using Social Media as Educational Developers Start with the WHY
HOW can organisations help staff make good use of social media? 1 Encourage CPD time and share exemplars of how to get started 2 3 4 Empower staff to use social networks in the workplace Share stories about staff achievements Senior Management acting as role models
HOW can individuals make good use of social media? 1 Understand the importance of having a relevant bio on their own online profiles 2 3 4 Connect with other professionals outside of your own institutional network of peers Take advantage of anytime anyplace CPD opportunities and realise the value of self-determined learning Developing and owning their own professional online presence by sharing achievements of self AND others
 add presentations to SlideShare and sharing also on your LinkedIn profile  add your publications to your LinkedIn profile: articles, press releases, papers, books and chapters  add projects you are involved in along with the names of those you are collaborating with  write guest posts for other peoples’ blogs, websites and digital magazines  write your own blog and share a link via Twitter  write a LinkedIn post and updates which include links to useful content HOW can YOU make good use of social media?
Follow #edchatie
http://lthechat.com/ Follow #LTHEchat
https://byod4learning.wordpress.com/ 4th iteration will take place 11-15 January 2016 Bring Your Device for Learning
http://www.slideshare.net/suebeckingham/social-networking-with-seda-48831141
“A cross-pollination of ideas happens as local students, participating in different virtual communities, carry ideas back and forth between those communities and their local ones” John Seely Brown 2000 Towards a Learning Ecology
Sue Beckingham | @suebecks Educational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education. Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham

More Related Content

The Academics' Guide to Social Media

  • 1. The Academics’ Guide to Social Media Sue Beckingham | @suebecks Keynote: EDIN, Dublin City University 7 September 2015
  • 2. A guide to social media for all educators
  • 4. ….Clearly more than just Facebook….
  • 5. SOCIALMEDIA Personal networks e.g. Facebook, Twitter and LinkedIn Interest based networks Niche interests and hobbies e.g. Ravelry, DeviantArt, Goodreads Media sharing networks Images, video and audio e.g. Flickr, YouTube and Soundcloud Discussion forums Threaded conversations e.g. Google communities, LinkedIn groups Bookmarking sites Curation spaces e.g. Pinterest, Diigo Social publishing Blogs and microblogs e.g. WordPress, Blogger, Twitter, Tumblr Online reviews Commentary on publications e.g. ResearchGate, Academia.edu, Mendeley
  • 6. A new language?... • FOMO fear of missing out • FOBO fear of being offline • Nomophobia
  • 7. Take time to understand perceived barriers
  • 8. Usedwith:https://instagram.com/madebyfolks/andhttp://madebyfolks.tumblr.com/ Using social media can help you develop NEW connections beyond your immediate networks
  • 9. Who do I connect with? What do I talk about?
  • 10. WHO in HE are using social media? @HEAcademy @Seda_UK_ @Jisc@QAAtweets @ICED_ed_dev@GdnHigherEd
  • 11. WHO in HE are using social media? https://www.facebook.com/HigherEducationAuthority
  • 12. WHO in education are using social media?
  • 13. Universities are using social media
  • 14. Sharon Flynn @sharonlflynn Rose Cooper @repooc63 Kay Hack @hack_kay Iain MacLaren @iainmacl Mark Glynn @glynnmark Academics are using social media
  • 16. Academic projects are using social media
  • 17. Academic humour using social media
  • 19. WHAT is social media being used for? Sharing useful information
  • 20. Task • Just in time learning • Planning a project • CPD and training • Research • Teaching approaches Traditional • Ask your peers • Email, meetings • Organised classes • Library and journals • Workshops and events Social Media • Reach out to your PLN • Crowdsource ideas • YouTube and webinars • Blogs and microblogs • Tweetchats WHAT is social media being used for?
  • 21. Udemy Lynda.com Coursera Khan Academy Blogs YouTube TEDx TED-Ed MOOCs Open Educational Resources OERS Tweetchats Blogs Discussion Forums WHERE are people doing this?
  • 23. WHEN does this happen? With increasing wireless connectivity and almost ubiquitous use of mobile technology any time and anywhere use of social media is made possible
  • 24. WHY is social media important to embrace? The ripple effect
  • 25. The mission of EDIN is to support, enhance and influence the field of academic development and practice. We achieve this by informing policy and practice in teaching and learning in Higher Education, and by collaborating in research and dissemination of resources. EDIN values creative, critical, collaborative and professional approaches in supporting teaching and learning. connecting and communicating curating creating collaborating HOW can academics make good use of social media? 5Cs Framework Nerantzi and Beckingham 2014
  • 28. • Share and engage with contentWhat • Provide instructions and guidance where neededHow • Share case studies and exemplarsWhy Using Social Media
  • 29. • Share case studies and exemplars1.Why • Provide instructions and guidance where needed2. How • Share and engage with content3. What Using Social Media as Educational Developers Start with the WHY
  • 30. HOW can organisations help staff make good use of social media? 1 Encourage CPD time and share exemplars of how to get started 2 3 4 Empower staff to use social networks in the workplace Share stories about staff achievements Senior Management acting as role models
  • 31. HOW can individuals make good use of social media? 1 Understand the importance of having a relevant bio on their own online profiles 2 3 4 Connect with other professionals outside of your own institutional network of peers Take advantage of anytime anyplace CPD opportunities and realise the value of self-determined learning Developing and owning their own professional online presence by sharing achievements of self AND others
  • 32.  add presentations to SlideShare and sharing also on your LinkedIn profile  add your publications to your LinkedIn profile: articles, press releases, papers, books and chapters  add projects you are involved in along with the names of those you are collaborating with  write guest posts for other peoples’ blogs, websites and digital magazines  write your own blog and share a link via Twitter  write a LinkedIn post and updates which include links to useful content HOW can YOU make good use of social media?
  • 35. https://byod4learning.wordpress.com/ 4th iteration will take place 11-15 January 2016 Bring Your Device for Learning
  • 37. “A cross-pollination of ideas happens as local students, participating in different virtual communities, carry ideas back and forth between those communities and their local ones” John Seely Brown 2000 Towards a Learning Ecology
  • 38. Sue Beckingham | @suebecks Educational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education. Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham

Editor's Notes

  1. Public domain image: https://pixabay.com/en/home-office-notebook-home-couch-569153/
  2. Public domain image: https://pixabay.com/en/social-media-twitter-facebook-763731/
  3. https://en.wikipedia.org/wiki/List_of_social_networking_websites
  4. https://pixabay.com/en/mall-people-shopping-stairs-tables-893205/ https://pixabay.com/en/snow-hill-winter-tree-vista-668890/ https://pixabay.com/en/stairway-staircase-stairs-outdoors-828883/ https://pixabay.com/en/spiral-staircase-tower-stairs-436034/ https://pixabay.com/en/stairs-dark-night-626793/
  5. Public domain image: https://pixabay.com/en/smartphone-philosophy-hand-reality-703385/
  6. https://repository.dri.ie/
  7. http://dcubsblog.dcu.ie/ https://www.flickr.com/photos/dcubusinessschool/
  8. http://chirpstory.com/li/274008
  9. Public domain image: https://pixabay.com/en/computer-laptop-mac-notebook-156583/
  10. Public domain image: https://pixabay.com/en/stones-pebble-water-wave-244244/
  11. http://www.johnseelybrown.com/Growing_up_digital.pdf