Taxonomy-Driven UX
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Consistency is crucial to a good user experience. Designers go to great lengths to create and test consistent visual designs. The structural design of an information environment, which is of equal importance to a good user experience, is too often ignored. Blumauer presents a “four-layered content architecture” for making sense of any information environment by clearly distinguishing between the content, metadata, and semantic layers and the navigation logic. He discusses several use cases for a taxonomy-driven user experience such as personalization or dynamically created topic pages.
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Taxonomy-Driven UX
- 1. TAXONOMY-DRIVEN USER EXPERIENCE Taxonomy Boot Camp 2016 Washington, DC 1 Andreas Blumauer CEO & Managing Partner Semantic Web Company PoolParty Semantic Suite
- 2. INTRODUCTION 2 Semantic Web Company founder & CEO of Andreas Blumauer developer and vendor of 2004 founded 5.5 current Version active at based on Vienna located part of Taxonomy Knowledge Graph standard for part of is a >200serves customers Ontology manages part ofis a
- 4. Using a Semantic Layer in e-commerce Personalization, recommendations Dynamic menus, faceted browsing, polyhierarchies Translating jargon into client’s needs Contextualization and cross-selling Boots Winter Water proof Leather Techlite Multi- Grip Super warm Multi- Heat Comfort able 4 Multi- Tech Neoprene Rain My latest Campaigns Rainy Summer Warm Winter Muddy Spring Mud Rules engine based on semantic layer Personalization
- 5. Taxonomies, Ontologies, Knowledge Graphs How do they fit together and how they help to improve UX 5
- 6. Instance data prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum
- 7. Schema data prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day opening Hours image
- 8. CC BY-SA 3.0 Metadata prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day opening Hours
- 9. CC BY-SA 3.0 Taxonomies and Thesauri prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day prefLabel Piazza altLabel Town Square broader related related opening Hours
- 10. CC BY-SA 3.0 Links between internal and external data prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day prefLabel Piazza altLabel Town Square broader related related same as opening Hours
- 11. The Peggy Guggenheim Collection is a modern art museum on the Grand Canal in the Dorsoduro sestiere of Venice, Italy. same as CC BY-SA 3.0 Mappings to data and documents stored in other systems prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day prefLabel Piazza altLabel Town Square broader related related opening Hours
- 12. Five Generic Use Cases Benefiting from Knowledge Graphs 12
- 13. Benefiting from a Semantic Layer based on a Knowledge Graph 13 Knowledge management perspective User experience / e-commerce perspective ▸ Management of controlled vocabularies ▸ Translating jargon into client’s needs ▸ Knowledge discovery ▸ Knowledge visualization ▸ Content discovery ▸ Contextualized views on products ▸ Analytics and complex queries ▸ Faceted browsing ▸ Semantic search ▸ 360O views on business objects ▸ Landing pages / topic pages ▸ Recommender systems ▸ Personalization
- 14. Translating jargon into client’s needs https://www.healthdirect.gov.au/
- 15. Contextualized views on products https://www.mekon.com/https://fontoxml.com/
- 16. Faceted browsing / semantic search Example: National Park Service Common Learning Portal Taxonomy Driven UX developed by http://enterprise-knowledge.com/
- 17. Landing pages / topic pages (for example in SharePoint) More info
- 18. These waterproof boots are perfect for quick trips. They’re built with all-over insulation and waterproof leather, with a seam-sealed construction based on Multi-Grip technology to keep you stable on wet surfaces. Personalization based on Semantic Knowledge Graphs Multi- Grip Leather Water proof Preferences: ● Climbing and hiking ● Natural products ● Rainy conditions ● Slippery surfaces Slippery surfaces Natural products Rainy conditions Fits well!
- 19. Essential Features Develop and sustain Knowledge Graphs in Enterprises 19
- 20. Choose the right modelling approach: From Simple to Complex 20 Taxonomy Ontology Ontology 1 from library Ontology 2 (imported) Ontology 3 (custom-made) Custom Schema
- 21. Integrated Machine Learning 21 Content Manager Integrator Taxonomist/ Ontologist Thesaurus Server Extractor PowerTagging uses API is user of is user of is basis of is basis of Index annotates enriches Corpus Learning/ Semantic Analysis CMS extends is basis of analyzes uses API
- 22. GET YOUR TEST ACCOUNT GET CERTIFIED 22 Get your test account at www.poolparty.biz/demo Get certified at www.poolparty.biz/academy/
- 23. CONNECT Andreas Blumauer CEO, Semantic Web Company ▸ a.blumauer@semantic-web.at ▸ http://at.linkedin.com/in/andreasblumauer ▸ https://twitter.com/semwebcompany ▸ https://www.poolparty.biz ▸ https://www.semantic-web.at 23 © Semantic Web Company - http://www.semantic-web.at/ and http://www.poolparty.biz/