SlideShare a Scribd company logo

Taking SM to Next Level - Governor's Conference 2011

•
•
Andrew Hoffman
Andrew Hoffman

The document is a presentation about taking social media to the next level. It discusses establishing a solid foundation for social media use, including purpose, content, calls to action, and design. It also covers specific social media tools like Google Alerts and Analytics, social sharing platforms, email marketing, video, mobile apps, digital fundraising, and cloud-based collaboration tools. The presentation aims to provide practical strategies for nonprofit organizations to effectively manage their social media presence.

1 of 45
Download to read offline
TAKING SOCIAL MEDIA TO THE NEXT LEVEL Governor's Conference on Service & Volunteerism October 12, 2011 Presented by: Andrew Hoffman Tuesday, October 11, 2011
ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion Tuesday, October 11, 2011
www.NLFW.org Tuesday, October 11, 2011
st. louis Tuesday, October 11, 2011
? WHO ARE YOU & WHY THIS SESSION Tuesday, October 11, 2011
START WITH THE BASICS A B C Tuesday, October 11, 2011
JUSTA SET OF COMMUNICA TION TOOLS Tuesday, October 11, 2011
IT STARTS WITH A SOLID FOUNDATION Tuesday, October 11, 2011
WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this function Tuesday, October 11, 2011
Text SOCIAL MEDIA MANAGEMENT http://kelly.cybr.org/archives/2009/03/25/the-switchboard/ Tuesday, October 11, 2011
SOCIAL FEED MANAGERS Tuesday, October 11, 2011
GOOGLE ALERTS GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
GOOGLE READER GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
GOOGLE ANALYTICS GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
SOCIAL SHARING Tuesday, October 11, 2011
MICHAEL HYATT Tuesday, October 11, 2011
MICHAEL HYATT Tuesday, October 11, 2011
CASE FOUNDATION Tuesday, October 11, 2011
CASE FOUNDATION VIDEO INTEGRATION Tuesday, October 11, 2011
CASE FOUNDATION SOCIAL MEDIA STREAMS INTEGRATION Tuesday, October 11, 2011
SOCIAL NETWORK INTEGRATION Tuesday, October 11, 2011
VOLUNTEER MATCH Tuesday, October 11, 2011
NLFW Tuesday, October 11, 2011
EMAIL MARKETING Tuesday, October 11, 2011
EMAIL TOOLS Tuesday, October 11, 2011
EMAIL TOOL FEATURES TRACKING EVENT MANAGEMENT SURVEYS SOCIAL MEDIA INTEGRATION ONLINE P YMENT A INTEGRA TION Tuesday, October 11, 2011
VIDEO Tuesday, October 11, 2011
VIDEO 48hrs OF VIDEO UPLOADED EVERY DAY OVER 3 BILLION VIEWS EVERY DA Y Tuesday, October 11, 2011
STORY MA TTERS http://www.flickr.com/photos/meomi/3059512473/ Tuesday, October 11, 2011
CHARITY: Water $665k Raised So Far http://www.flickr.com/photos/meomi/3059512473/ Tuesday, October 11, 2011
MOBILE WEB & APP DEVELOPMENT Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/ Tuesday, October 11, 2011
MOBILE WEBSITE Tuesday, October 11, 2011
MOBILE APPS Found at Mashable.com Tuesday, October 11, 2011
DIGITAL FUNDRAISING Tuesday, October 11, 2011
CROWD-FUNDING KIVA.ORG 625,271 Kiva Lenders $244 Million in Loans 98.86% Repayment Rate Tuesday, October 11, 2011
CROWD-FUNDING SMALLCANBEBIG.ORG Tuesday, October 11, 2011
TEXTING CAMPAIGN RED CROSS Tuesday, October 11, 2011
DONATION APP SQUARE Tuesday, October 11, 2011
THE CLOUD Tuesday, October 11, 2011
GOOGLE DOCUMENTS ONE OF THE EASIEST COLLABORA TION TOOLS FOR TRADITIONAL OFFICE RELA TED TASKS. Tuesday, October 11, 2011
GOOGLE+ HANGOUTS GIVE YOU ONE OF THE EASIEST W YS TO A HA GROUP VIDEO VE CONFERENCING Tuesday, October 11, 2011
DROPBOX ONLINE FILE STORAGE AND SHARING Tuesday, October 11, 2011
COULD INVESTMENTS IN TECHNOLOGY AND WEB DEVELOPMENT OFFSET OPERATIONAL COSTS? $$$ Tuesday, October 11, 2011
LETS GET PRACTICAL Questions & Group Think Tuesday, October 11, 2011
Thank You! Andrew-Hoffman.com NeighborLink Fort Wayne Andrew@NLFW.org 260.710.7611 Presentation At: www.Slideshare.net/AndrewDewey Tuesday, October 11, 2011

More Related Content

Taking SM to Next Level - Governor's Conference 2011

  • 1. TAKING SOCIAL MEDIA TO THE NEXT LEVEL Governor's Conference on Service & Volunteerism October 12, 2011 Presented by: Andrew Hoffman Tuesday, October 11, 2011
  • 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion Tuesday, October 11, 2011
  • 5. ? WHO ARE YOU & WHY THIS SESSION Tuesday, October 11, 2011
  • 6. START WITH THE BASICS A B C Tuesday, October 11, 2011
  • 7. JUSTA SET OF COMMUNICA TION TOOLS Tuesday, October 11, 2011
  • 8. IT STARTS WITH A SOLID FOUNDATION Tuesday, October 11, 2011
  • 9. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this function Tuesday, October 11, 2011
  • 10. Text SOCIAL MEDIA MANAGEMENT http://kelly.cybr.org/archives/2009/03/25/the-switchboard/ Tuesday, October 11, 2011
  • 11. SOCIAL FEED MANAGERS Tuesday, October 11, 2011
  • 12. GOOGLE ALERTS GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
  • 13. GOOGLE READER GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
  • 14. GOOGLE ANALYTICS GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
  • 15. SOCIAL SHARING Tuesday, October 11, 2011
  • 19. CASE FOUNDATION VIDEO INTEGRATION Tuesday, October 11, 2011
  • 20. CASE FOUNDATION SOCIAL MEDIA STREAMS INTEGRATION Tuesday, October 11, 2011
  • 21. SOCIAL NETWORK INTEGRATION Tuesday, October 11, 2011
  • 24. EMAIL MARKETING Tuesday, October 11, 2011
  • 26. EMAIL TOOL FEATURES TRACKING EVENT MANAGEMENT SURVEYS SOCIAL MEDIA INTEGRATION ONLINE P YMENT A INTEGRA TION Tuesday, October 11, 2011
  • 28. VIDEO 48hrs OF VIDEO UPLOADED EVERY DAY OVER 3 BILLION VIEWS EVERY DA Y Tuesday, October 11, 2011
  • 29. STORY MA TTERS http://www.flickr.com/photos/meomi/3059512473/ Tuesday, October 11, 2011
  • 30. CHARITY: Water $665k Raised So Far http://www.flickr.com/photos/meomi/3059512473/ Tuesday, October 11, 2011
  • 31. MOBILE WEB & APP DEVELOPMENT Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/ Tuesday, October 11, 2011
  • 33. MOBILE APPS Found at Mashable.com Tuesday, October 11, 2011
  • 34. DIGITAL FUNDRAISING Tuesday, October 11, 2011
  • 35. CROWD-FUNDING KIVA.ORG 625,271 Kiva Lenders $244 Million in Loans 98.86% Repayment Rate Tuesday, October 11, 2011
  • 36. CROWD-FUNDING SMALLCANBEBIG.ORG Tuesday, October 11, 2011
  • 37. TEXTING CAMPAIGN RED CROSS Tuesday, October 11, 2011
  • 38. DONATION APP SQUARE Tuesday, October 11, 2011
  • 40. GOOGLE DOCUMENTS ONE OF THE EASIEST COLLABORA TION TOOLS FOR TRADITIONAL OFFICE RELA TED TASKS. Tuesday, October 11, 2011
  • 41. GOOGLE+ HANGOUTS GIVE YOU ONE OF THE EASIEST W YS TO A HA GROUP VIDEO VE CONFERENCING Tuesday, October 11, 2011
  • 42. DROPBOX ONLINE FILE STORAGE AND SHARING Tuesday, October 11, 2011
  • 43. COULD INVESTMENTS IN TECHNOLOGY AND WEB DEVELOPMENT OFFSET OPERATIONAL COSTS? $$$ Tuesday, October 11, 2011
  • 44. LETS GET PRACTICAL Questions & Group Think Tuesday, October 11, 2011
  • 45. Thank You! Andrew-Hoffman.com NeighborLink Fort Wayne Andrew@NLFW.org 260.710.7611 Presentation At: www.Slideshare.net/AndrewDewey Tuesday, October 11, 2011