Takeshi Young - Advanced Search Summit Napa 2021
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This document discusses external and internal link building. It defines external links as links from other domains and internal links as links within the same domain. It then explains that external internal link building involves building internal links on external sites that are not owned. Various social profiles and platforms are listed as opportunities for this, such as Facebook, Wikipedia, and Tumblr. Engagement on these platforms through comments, posts, and other interactions can help build links in a natural way.
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Takeshi Young - Advanced Search Summit Napa 2021
- 1. External Internal Link Building Takeshi Young • June 9, 2021 • Advanced Search Summit
- 2. Takeshi Young Global SEO Lead at DiDi @takeshiyoung
- 4. External Internal Link Building
- 5. External Internal Link Building External Links Getting links from other domains Internal Links Linking within the same domain
- 6. External Internal Link Building Building internal links on external sites that you don’t own
- 7. External Internal Link Building Building internal links on external sites that you don’t own Online Reputation Management
- 8. External Internal Link Building Building internal links on external sites that you don’t own Online Reputation Management Link Building
- 12. Register Social Profiles Link to Profiles
- 13. Register Social Profiles Link to Profiles Interlink Profiles
- 15. Interlinking Social Profiles about.me DR: 91 moz.com DR: 91
- 16. Interlinking Social Profiles about.me DR: 91 producthunt.com DR: 90 moz.com DR: 91
- 17. Interlinking Social Profiles about.me DR: 91 producthunt.com DR: 90 moz.com DR: 91 stackoverflow.com DR: 92
- 18. Interlinking Social Profiles about.me DR: 91 producthunt.com DR: 90 moz.com DR: 91 tumblr.com DR: 95* stackoverflow.com DR: 92
- 19. Register Social Profiles Link to Profiles Interlink Profiles Build External Internal Links
- 21. Facebook: Comments on Page posts
- 22. Facebook: Page community posts
- 29. Wikipedia
- 31. Wikipedia Other articles Niche specific & lists
- 32. Wikipedia Other articles Niche specific & lists Investors
- 33. Wikipedia Other articles Niche specific & lists Investors Category pages
- 34. Link Building
- 36. Moz
- 37. Moz
- 38. Moz
- 39. Moz
- 40. Moz
- 42. Product Hunt
- 43. Product Hunt
- 44. Product Hunt
- 45. Product Hunt
- 46. Product Hunt
- 47. Product Hunt
- 48. Product Hunt
- 49. Product Hunt
- 50. Product Hunt
- 52. Tumblr Tumblr 101: ● Microblogging + Social Platform ● Full control of blog (including links) ● Can include dofollow links in posts ● Every tumblr blog on separate subdomain ● Other blogs can “reblog” your posts
- 53. Tumblr Tumblr Backlinks: ● Red: Link back to original post ● Green: Link back to your profile ● Blue: Link to your website embedded in post ● All DOFOLLOW
- 55. Moar Backlinks: Goodreads (goodreads.com) - DR 92 Digg (digg.com) - DR 92 Hacker News - (ycombinator.com) - DR 90 Ello (ello.co) - DR 84 Dronestagram (dronestagr.am) - DR 70 Slashdot (slashdot.org) - DR 61
- 56. Takeaways General case for External Internal link building Find sites that have user profiles ● Social networks ● Blogs ● Link submission sites ● Forums Check for dofollow links ● Profile links ● Social media links ● Link submissions ● Comment links Engage on the platform ● Leave comments ● Follow & be followed ● Answer questions ● Join groups ● Create pages ● Get upvotes ● Look for your face!