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Clouds and Sustainable Computing:
Massive Scale for a Shrinking World


Peter Coffee
VP & Head of Platform Research
salesforce.com inc.
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements

                          In Other Words:
other than statements of historical fact could be deemed forward-looking, including any projections of
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing
and delivering new functionality for our service, our new business model, our past operating losses, possible

Everything That You See Here
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of
our security measures, risks associated with possible mergers and acquisitions, the immature market in which
we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees

           is Real
and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report and on our Form 10-Q for the most recent fiscal quarter: these documents and others are
available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes
no obligation and does not intend to update these forward-looking statements.
On-premise IT systems have heavy CO2 footprints…


                           Carbon Emissions




                   5.6                    4.0                    1.1
                   grams/ CO2e per        grams/ CO2e per        grams/ CO2e per
                   computer transaction   computer transaction   computer transaction




                         Small                  Medium                 Large
   Power
                         Business               Business               Business

 …but in today’s world of connected people and processes,
     benefits of on-premise model are called into question
Multi-Tenancy Makes the Cloud Transforming


         Single-Tenant                  Multi-Tenant
   (On-Premise or ‘Outsourced’)




  Dedicated IT ‘Stack’ for Every      One Shared Stack
Application: Inefficient, Anywhere   for All Applications
Multitenancy is a More Efficient Technology

          Multitenant Code and Architecture

  Metadata Layer
                                                               Massive Economies of Scale:
                                                               More Than 100,000 Customers
      Optimized    Highly         Predictable   Continual
      Processing   Efficient      Load          Analysis &     Rich Customizability:
      & Storage    Provisioning   Balancing     Improvement
                                                               Usable at Any Size




   Energy-
                   Micro-energy
                                  Optimized
                                                Standardized
                                                               Higher Server Utilization
   efficient                      Power
                   Management                   Architecture
   Servers                        Consumption                  Fewer Servers
                         Physical Layer
Cloud Computing:
    Most Sustainable IT Model in the World
                                                    Energy Efficiency Comparison:
                                                  Transactions, not Cycles or Servers

                          On-Premise

Carbon Footprint
 (g. CO2 / transaction)                                                                           ‘Private Cloud’
                                                                       95%                                                                       64%
                                                                      lower                                                                      lower
                                                                      carbon                                                                     carbon
                                                                      intensity                                                                  intensity




                                                            green.salesforce.com
                              *Estimated avoided carbon emissions from salesforce.com customers running applications on the multi-tenant cloud
                              as opposed to running on-premise servers. Actual carbon emissions savings could vary. Based on WSP comparison
                              model and research commissioned by salesforce.com, March 2011.
When the Going Gets Tough,
the Tough Get Cloudy
                                                  100,000+
                                                  Customers




            36 Billion Transactions per quarter
Peter Coffee
VP / Head of Platform Research
       pcoffee@salesforce.com      Q&A?
     facebook.com/peter.coffee
         twitter.com/petercoffee
      cloudblog.salesforce.com

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Sustainability in Multi-Tenant Clouds

  • 1. Clouds and Sustainable Computing: Massive Scale for a Shrinking World Peter Coffee VP & Head of Platform Research salesforce.com inc.
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements In Other Words: other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible Everything That You See Here fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees is Real and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report and on our Form 10-Q for the most recent fiscal quarter: these documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. On-premise IT systems have heavy CO2 footprints… Carbon Emissions 5.6 4.0 1.1 grams/ CO2e per grams/ CO2e per grams/ CO2e per computer transaction computer transaction computer transaction Small Medium Large Power Business Business Business …but in today’s world of connected people and processes, benefits of on-premise model are called into question
  • 4. Multi-Tenancy Makes the Cloud Transforming Single-Tenant Multi-Tenant (On-Premise or ‘Outsourced’) Dedicated IT ‘Stack’ for Every One Shared Stack Application: Inefficient, Anywhere for All Applications
  • 5. Multitenancy is a More Efficient Technology Multitenant Code and Architecture Metadata Layer Massive Economies of Scale: More Than 100,000 Customers Optimized Highly Predictable Continual Processing Efficient Load Analysis & Rich Customizability: & Storage Provisioning Balancing Improvement Usable at Any Size Energy- Micro-energy Optimized Standardized Higher Server Utilization efficient Power Management Architecture Servers Consumption Fewer Servers Physical Layer
  • 6. Cloud Computing: Most Sustainable IT Model in the World Energy Efficiency Comparison: Transactions, not Cycles or Servers On-Premise Carbon Footprint (g. CO2 / transaction) ‘Private Cloud’ 95% 64% lower lower carbon carbon intensity intensity green.salesforce.com *Estimated avoided carbon emissions from salesforce.com customers running applications on the multi-tenant cloud as opposed to running on-premise servers. Actual carbon emissions savings could vary. Based on WSP comparison model and research commissioned by salesforce.com, March 2011.
  • 7. When the Going Gets Tough, the Tough Get Cloudy 100,000+ Customers 36 Billion Transactions per quarter
  • 8. Peter Coffee VP / Head of Platform Research pcoffee@salesforce.com Q&A? facebook.com/peter.coffee twitter.com/petercoffee cloudblog.salesforce.com