Surname DNA Journal Update 2016
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This document summarizes updates on finding answers to questions and publishing research findings in genetic genealogy. It discusses how list servers, vendor forums, blogs, and social media can help answer questions. It also describes how the decline of print media, search engine optimization, and electronic publishing platforms like journals, Academia.edu, and the Surname DNA Journal can help researchers disseminate their work. It highlights benefits of journal publication like editorial review, stable URLs, and recruiting new participants.
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Surname DNA Journal Update 2016
- 1. Surname DNA Journal Update State of Information Dissemination by Brad Larkin Prepared for the Family Tree DNA 12th International Conference on Genetic Genealogy Houston, Texas Nov 13, 2016 ISSN: 2334 3206‐ CrossRef DOI: 10.14487
- 2. Topics • Finding Answers to Your Questions • Publishing Your Research Findings • Genetic Genealogist of the Year Award
- 3. Questions and Answers • Finding Answers to Your Questions – List Servers – Vendor Forums – Crowd Sourcing – Blogs – Social Media (e.g. Facebook)
- 4. Plenty of Questions • In any field there are questions • Genetic Genealogy is a particularly new and complex field which drives a lot of questions from participants – Administrative – Technical – DNA Interpretation – Historical contexts – Genealogical contexts
- 5. Finding Answers • List Servers / Email Lists • ISOGG Wiki • Vendor Forums – FTDNA Learning Center • https://www.familytreedna.com/learn/ • Blogs – DNA Explained – Your Genetic Genealogist • Social Media • Q&A Crowd sourcing – In Technical and Academic fields , StackExchange provides a forum that rewards Answers and helps you find & get answers. • Volunteers – Volunteer fatigue
- 6. Answers v1 - Rootsweb DNA List • Original Internet method for distributing information in a community with shared interest were called List Servers (aka Email Lists) Number of Messages on RootsWeb DNA-L List Server 0 500 1,000 1,500 2,000 2,500 3,000 Oct-00 Oct-01 Oct-02 Oct-03 Oct-04 Oct-05 Oct-06 Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12 Oct-13 Oct-14 Oct-15 Oct-16 Data from http://archiver.rootsweb.ancestry.com/th/index/GENEALOGY-DNA?m=r
- 7. Answers V2 - Vendor Forums • Forums sponsored by the DNA testing lab • New Trend: DNA testing labs partnering with digital genealogical record companies – e.g. FTDNA and MyHeritage
- 8. Answers V3 – Crowd Sourcing • Stack Exchange provides communities for Crowd Sourcing information – Anyone can ask a question – Anyone can answer the question – The best answers are voted to the top • http://genealogy.stackexchange.com
- 9. Genetic Genealogy Blogs • Blogs have some of the most thoughtful and experienced genetic genealogist writers – Cyndie’s List of DNA Blogs – Great way to stay abreast of testing products – Learn data analysis techniques – Stay Inspired!
- 10. Social Media - Growth of Facebook • Facebook Groups – Over 1 billion Users accessing Facebook Groups as of January 2016 – Count of Facebook groups • Early estimates inflated by spammers • Current Estimate by URL index: 56,800 groups of all kinds* • Groups linked to the term “genetic genealogy”: 36 groups * Based on Google search for inurl:facebook.com/group
- 11. Recruit Participants on Facebook • Surname & family heritage Facebook Groups. – Recruit DNA project participants from ‘lost’ branches – Create a group if one does not exist
- 12. Part II – Publishing Your Research Findings • Print Media Decline • Search Engine Optimization (SEO) for Project Researchers • Evolution of Journals • Electronic Dissemination of Individual Papers • Publishing Platform Comparison Image from https://moz.com/blog/backlinks-google-study used by permission
- 13. Decline of Print Media • Average Daily Print Circulation* – USA Today • 2013: 1,424,000 • 2015: 299,000 – 79% decline – Houston Chronicle • 2013: 231,000 • 2015: 169,000 – 31% decline * Richard Tofel https://medium.com/@dicktofel/the-sky-is-falling-on-print-newspapers-faster-than-you- think-c84a2f9a9df4#.nis2qjnoe Decline of Paid Circulation 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 2013 2015 Year AvgDailyCirculation USA Today Houston Chronicle
- 14. SEO for DNA Project Researchers • Search result ranking derives largely from: – content matches and quality to search keywords – number of EXTERNAL LINKS TO YOUR PAGE* • To increase External Links, consolidate your publication to one site URL – 1 URL with 100 links => 1st ranking – Then PUBLICIZE that one URL • Publishing ‘wherever you can’ is not necessarily helpful in the search engine age. – e.g. Spreading your content among multiple web sites can dilute your search engine ranking » The search engine doesn’t know which publication is truly important » Search engines tend to discard duplicated content as spam / uninformative – 100 URLs x 1 link => 100th ranking * “The correlation between higher rankings and the number of linking websites (root domains) sits at .30” https://moz.com/blog/backlinks-google-study
- 15. Publicize Your Work • Recommendations: – Write up your work as a journal article, presentation, or whatever format you think is best. • Be sure to note the date of tests and publication because technology changes all the time. – Publish to one site (URL) – Publicize that URL in as many places as you can
- 16. Evolution of Journals • Internet Favors the Author, Not the Journal – 1972 to 2012, the size of the ‘Elite’ journals increased with more articles in each edition – Yet the ‘top 5% most-cited articles’ are appearing more often in non-Elite journals* => Publishers creating more niche journals => Author becoming more important than the journal it is published in • ELECTRONIC DISSIMINATION OF INDIVIDUAL PAPERS* Vincent Larivière https://arxiv.org/ftp/arxiv/papers/1304/1304.6460.pdf
- 17. Internet Decentralization of Most Cited Journal Articles Data extrapolated from Larivière Figure 2 https://arxiv.org/ftp/arxiv/papers/1304/1304.6460.pdf Concentration of Most Cited Articles in Elite Journals 0.0 2.0 4.0 6.0 8.0 10.0 12.0 1970 1975 1980 1985 1990 1995 2000 2005 2010 Year ProportionofTop5%MostCited
- 18. Frustration with Pay Walls • Many journal articles are behind a pay-wall today. – “Dear List, does anyone have access to this article?”* – e.g. $ 39.95 for one article in Human Genetics * http://toxicevolution.wordpress.com/2016/10/02/access-denied/
- 19. Electronic Dissemination of Individual Papers • Academia.edu – $ 17 million in venture capital – Is Not Open Access • Builds complex user profile with information from other sites: “What freaked me out was when It suggested a picture of my three year old as an avatar for me. Clearly, it was pulling all kinds of data together to build a profile of me.“* • Medeley – Purchased by Elsevier, captive software-based – Citation plug-in for Microsoft Word – 2 GB Free, then premium upgrades * http://www.umsu.de/wo/2015/628
- 20. Academia.edu • Loosely structured but highly searchable repository for papers. – No Editor – Often reposted from true journals
- 21. Electronic Dissemination of Individual Papers with Genetic Genealogy Focus • ISOGG Newsletter – Last: Feb 2012 • Journal of One-Name Studies – Last: Jun 2014 • JOGG – 1 volume Fall 2016. Previous: Fall 2011 • Surname DNA Journal – Awards and Surname Presentations 2016
- 22. Surname DNA Journal www.surnamedna.com Journal Comparison Nature Magazine PLoS ONE Surname DNA Journal Author’s Fee $ 5,000 $ 1,350 Free Reader’s Fee $ 199 per yr Free Free Peer-Reviewed Genetic Genealogy Journal • Free to Authors and Readers • Responsive Layout for Mobile Viewing • Registered with ISSN & CrossRef DOI
- 23. Publishing Platforms Comparison JOGG Surname DNA Journal Academia.edu Login Required to read No No Yes Free to Publish Yes Yes Yes ISSN Yes Yes No DOI – Digital Registration No Yes No Genealogy Focused Yes Yes No
- 24. Publishing Platforms Comparison 2 JOGG Surname DNA Journal Academia.edu Search Engine Optimization SEO Good Good Good Responsive – Mobile Design No Yes Yes Page View Analytics for Author No Some Good True Long Term Digital Repository No No Probably
- 25. Example of Search Engine Results • Breise DNA Project Page on Surname DNA Journal – Ranked #1 on Google search* * For search of “Briese DNA Paper” Nov 8, 2016 11:30am U.S.
- 26. Benefits of Journal Publication • Editorial Review makes the end-product better. • URLs stable and SEO-optimized to help the community find your work now and in the future – Surname DNA Journal also has DOI registration, another kind of SEO • Recruit New Participants • ‘Rock Star’ Status Author’s photo of Slash, 2016
- 27. Surname DNA Journal 2016 Genetic Genealogist of the Year Award • Prize and plaque • And the winner is ...........
Editor's Notes
- Hello, My name is Brad Larkin and I’m here today to introduce you to Surname DNA Journal.