Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018
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In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including: -Reputation as a ranking factor -Google LOVES User generated content -Trust is a massive ranking factor
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Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018
- 1. Dr. Marie Haynes @marie_haynes MARIE HAYNES CONSULTING INC. Super Practical Nuggets from Google’s Quality Raters’ Guidelines.
- 2. MARIE HAYNES CONSULTING INC Specializing in site quality reviews
- 4. In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. — https://webmasters.googleblog.com/2015/11/up dating-our-search-quality-rating.html
- 6. Use reputation research to find out what real users, as well as experts, think about a website. —QRG Section 2.6.1
- 7. The LOW rating should be used if the website or the creator of the main content has a mildly negative reputation. —QRG Section 6.5
- 9. Mentioned in QRG as sources of review info:
- 11. Please consider very low ratings on the BBB site to be evidence for a negative reputation —QRG Section 2.6.4
- 13. (Traffic estimates from SEMRush.com)
- 15. Some types of pages could potentially impact the future happiness, healthy, financial stability, or safety of users. —QRG Section 2.3 – Your Money or Your Life (YMYL) Pages
- 16. UGC is GREAT!
- 25. High Level of Expertise, Authoritativeness and Trustworthiness —QRG Section 4.1 – Characteristics of a High Quality Page
- 26. An inadequate level of Expertise, Authoritativeness and Trustworthiness —QRG Section 6.0 – Characteristics of a Low Quality Pages
- 27. Is it possible to improve your E-A-T?
- 30. See if there is a Wikipedia article or news article from a well known news site —QRG Section 2.6.4 – How to search for reputation information
- 33. For content creators, look for biographical data and other sources that are not written by the individual —QRG Section 2.6.4 – How to search for reputation information
- 44. August 1, 2018 algorithm update: TRUST
- 51. The article itself is well researched with appropriate references cited. —QRG Section 10.1
- 52. Good SEO in 2018: Making a website/ business that people TRUST and recognize as an AUTHORITY mariehaynes.com/newsletter