Storytelling of the territory
- 2. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
Who I am
Nathalie Paquet
- Education : #sociology #projects management #digital #territory
- Le Cube : #mediation #culture #events #digital
- Urban Expé : #experience #storytelling #digital #territory #tourism
- Imprudence : #experience #storytelling #digital #design
@N_Paquet
- 4. «80% of information that exists in the world has a
geographical base »»
Sylvain Genevois dans MCD n°73, janvier-avril 2014, La numérisation du monde
Image > axismaps.comUrban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 5. Contents are spatially referenced
Contents are spatially represented
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 6. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
On-line
In-situ
- 7. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
Image > George Ward Tjungurrayi
The narrative is a form of appropriation, enchantment
and transmission of the territory which many cultures
have embarked on.
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 8. The story narrates the territory
The story is written on the territory
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 9. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
The story narrates the territory
The territory is the narrative subject
1. that reveals hidden, invisible, lost or new elements
2. that informs, explains and makes the territory readable
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 10. The story is written on the territory
1997 - David Fincher
The Game
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 12. spatial stories « stories with a spatial structure and
spatial characteristics »
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 14. Theme parks
Video Games
Guided walks
Maps
Projected territory Created territory
Existing territory Processed territory
Reality
In-situ experience
On-line experience
FictionOBJECT
SUPPORT
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 15. Projected territory Created territory
Existing territory Processed territory
Reality
In-situ experience
On-line experience
FictionOBJECT
SUPPORT
Urban Experiences
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 18. The territory is not a blank page : history, context , flux , organization, ...
The story is part of the urban complexity that reveals specific characteristics.
The narrative and technical architecture is created to serve the participant's experience.
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 19. Point of interest (POI)
Trajectory
Capsule
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 22. Historical background of Sevran seen from images and innovation
1881 to 1890 : Alfred Nobel lived in Sevran
1891 : Westinghouse Brake Factory
1925 to 1995 : Kodak Factory
Today : la MISS
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 23. Narrate Sevran from images ... And questioning innovation
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 24. Fiche Kodak Le Canal de L'Ourcq Le Pavillon aux Histoires Le mur de la Plâtrière La Gare Le parc des sœurs
L'Église Saint-Martin La place de la Mairie La Mairie de Sevran
La Salle des Fêtes Le Service des Archives Le Parc de la Butte La Gare des Beaudottes Le Cinéma les 39 Marches
European Heritage Days
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 28. [Qr]iosité
The possibility of
changing information
based on the time of
the day
Call for proposals 2012 innovative cultural digital services, launched
by the Ministry of Culture and Communication
#QRCode
#Image recognition
#NFC
- 31. Arrival of a photo film in Sevran
> Rendez-vous aux Jardins - Festival of Street Art + Local newspaper + Twitter
City decision to develop it
> Local newspaper + Twitter
Discovery of old photographs of Sevran
> Twitter + Workshop + #DefiPhoto
City decision to match the images with specific locations
in Sevran
Previous history
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 33. Arrival of a photo film in Sevran
> Rendez-vous aux Jardins - Festival of Street Art + Local newspaper + Twitter
City decision to develop it
> Local newspaper + Twitter
Discovery of old photographs of Sevran
> Twitter + Workshop + #DefiPhoto
City decision to match the images with specific locations
in Sevran
Previous history
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 41. 2012
Alice in the Land of Illusion
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 42. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
Each POI has several interpretive levels :
> Level 1: The public is invited to follow the wanderings of Alice: information on the
objects mix and mingle with quotes.
> Level 2: Quotes from the two books " Alice's Adventures in Wonderland” and “Through
the Looking-Glass” by Lewis Carroll.
> Level 3: Broader questions that expand the contents of the visit.
"The Cheshire Cat has something to say".
Illustrations de Sir John TennielUrban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 44. exemple : Pinball Machine Office
Creating a narrative universe
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
- 45. Gamification
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
Spielplatz from the collectif Démocratie Créative
exemple :Street Playing
- 46. exemple : Christian Å slund
Providing other points of view
Urban Expé - contact@urbanexpe.com - www.urbanexpe.com