Storymapping: A MacGyver Approach to Content Strategy
- 1. LIS HUBERT
@LISHUBERT
ELISABETHHUBERT.COM
DONNA LICHAW
@DLICHAW
GREATNORTHELECTRIC.COM
STORYMAPPING
A MACGYVER APPROACH TO CONTENT STRATEGY
- 9. USER INTERVIEWS
STAKEHOLDER INTERVIEWS
CONTENT AUDIT
GAP ANALYSIS
TASK ANALYSIS
PERSONAS
SCENARIOS
CONTENT PRIORITIZATION
CONTENT ROADMAP
CONTENT
STRATEGY
- 10. USER INTERVIEWS
STAKEHOLDER INTERVIEWS
CONTENT AUDIT
GAP ANALYSIS
TASK ANALYSIS
PERSONAS
SCENARIOS
CONTENT PRIORITIZATION
CONTENT ROADMAP
CONTENT
STRATEGY
BUDGET
TIME
RESOURCES
- 15. North by Northwest storyboard/film comparison
one1more2time3.wordpress.com
STORYBOARDING
- 17. “Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. !
The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/
- 19. Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html
AGILE STORY MAPPING
- 22. NARRATIVE ARC
Inciting
Incident
Climax
Falling
Action
Rising Action
Exposition
Resolution
Crisis
Journey
Chase
Search
( )
Beginning Middle End
- 31. PRODUCT DEFINITION
What is this product or feature?
Why should users care or want to use it?
PRODUCT DISCOVERY
How might users find us?
What value/affordances do we show?
USE
How should this flow, um, flow?
- 52. WE HAD A STORY*
*GOOD FOR WRITING GRANT APPLICATIONS
- 55. THANK YOU.
DONNA LICHAW
@DLICHAW
GREATNORTHELECTRIC.COM
LIS HUBERT
@LISHUBERT
ELISABETHHUBERT.COM