Startup Marketing
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This document discusses growth hacking techniques used by startups to market products and gain exposure through low-cost and innovative means. It defines growth hacking as using creativity, analytics, and social metrics to sell products through SEO, website analytics, content marketing, and A/B testing. The document emphasizes focusing on growth first through an experimental and data-driven approach of defining objectives, developing hypotheses to test, analyzing results, and systematizing processes. Key metrics discussed include the AARRR framework of activation, retention, referral, and revenue rates.
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Startup Marketing
- 1. Startup Marketing is Dangerous Business Startup Career Day 2015 About Growth Hackers and Pirates
- 7. GROWTH HACKING? Thank you @Dilbert_daily
- 9. GROWTH HACKING “ A marketing technique developed by technology startups which use CREATIVITY, ANALYTICAL THINKING & SOCIAL METRICS to sell products and gain exposure Using techniques such as SEO, WEBSITE ANALYTICS, CONTENT MARKETING & A/B TESTING, growth hackers focus on LOW-COST & INNOVATIVE ALTERNATIVES to traditional marketing ” GROWTH FIRST, BUDGETS SECOND
- 11. Lean Marketing Experimental Marketing Data Driven Marketing
- 12. In God we trust. All others show me the Data.
- 13. Funnel
- 14. AARRR Metrics 800 1,000 600 50 Activation rate = 33% Retention rate = 80% Monetization rate = 75% Referral rate = 13% 30,000
- 15. AARRR Metrics 30,000 800 1,000 600 50 Activation rate = 33% Retention rate = 80% Monetization rate = 75% Referral rate = 13%
- 17. DEFINING OBJECTIVES e.g. Get people to... (visit my site)
- 18. DEFINING OBJECTIVES e.g. Get people to... (visit my site)
- 20. I want to do things that have LOW COST And HIGH TRAFFIC And HIGH CONVERSION
- 22. Your target audience is different Your business model is different Your market is different Your product is different Channels change constantly Thank you @bbalfour
- 23. There are no SILVER BULLETS
- 25. I never guess. It is a shocking habit. Destructive to the logical faculty. SHERLOCK HOLMES
- 26. then how?
- 29. Execution is the only Strategy the customer sees
- 31. CreativeSocial Photoshop Copywriting Analytics YOU YOU YOU YOU YOU
- 35. 1. Creative. l’ll come up with my own ideas. 2. Independent. I’ll build my own plan. 3. Self learner. I’ll find out how to do that. 4. Analytical mind. I love data. 5. Need for speed. Test - Measure - Learn - Repeat The Startup Marketeer
- 36. Be the best at getting better Thank you @bbalfour
- 37. Your next steps Read The Definitive Guide to Growth Hacking if you’re a dummy. Traction from Gabriel Weinberg and Zero to One from Peter Thiel The Innovators Solution by Clayton M. Christensen Subscribe to Neil Patel at Quicksprout to Sean Ellis at Growthhackers.com to Brian Balfour at coelevate to Hiten Sah at SaaS Weekly to Alex Turnbull at Groove to Sam at thehustle.co Youtube any tool you want to learn Google everything else Call RUBEN if all hope is lost.
- 38. Questions? Not ones you can google ;)