Speed Kills
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According to a study by Gartner, even small increases in load times for websites and web applications can negatively impact revenue. Amazon found that a 100ms delay in page load times resulted in over $6.79 million in lost annual sales, while Google observed a 0.6% increase in revenue from improving load times by 100ms. The study also found Yahoo's revenue dropped by 2.8% when server response times increased by 1 second.
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Speed Kills
- 1. SPEED KILLS AMAZON MICROSOFT100ms delay $6.79 M sales decrease $ $ $ $ $ $ $ – 100ms speed improvement increased revenue by 0.6% $ + GOOGLE 100-400ms slowdown $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ – $45-$135M loss in Adwords revenue ms EVERY (MILLI)SECOND COUNTS YAHOO 1s additional server delay 2.8% revenue decrease $ $ $ – How Performance Affects User Experience and Your Bottom Line and What to Do About It. (2014). Gartner.