Software based video processing increased flexibility and reduced deployment time and cost
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Elemental provides software-defined video solutions that allow for flexible and rapid deployment of video services. Their solutions can scale from mobile to broadcast delivery, simplifying operations for customers. Elemental solutions are integrated with AWS services to allow easy scaling of video workflows in the cloud or on-premises. This allows customers like Globosat and Net to deliver live Olympic coverage across devices to millions of viewers in a cost-effective and simplified manner.
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Software based video processing increased flexibility and reduced deployment time and cost
- 3. Flexible and Rapid Deployment Mark Cousins, Manager, Professional Services, Asia/Pacific ELEMENTAL SOFTWARE-DEFINED VIDEO SOLUTIONS 8 November 2016
- 4. TRENDS 4
- 5. Confidential DEMOGRAPHIC SHIFT FROM FIXED TO MOBILE CONTINUES 5 0% 25% 50% 75% 100% 16-19 20-24 25-34 35-44 45-59 Tablet screen Smartphone screen Laptop screen Desktop screen TV screen Source: Ericsson Media Vision and TV Media 2015 Global Consumer Insights Total weekly TV/video viewing time by age group, by device Base: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK &US
- 6. Confidential 46% 35% 36% 33% 13% 27% 50% 45% 40% 36% 31% 30% HD quality Time shift/ On demand Free from ads/commercials A la carte TV- /video package My TV-/ Video content anywhere 4K/UHD quality 2011 2015 MULTISCREEN, THE MOST SIGNIFICANT TREND 6 Source: Ericsson Media Vision and TV Media 2015 Global Consumer Insights Percentage of consumers that say each TV Media feature is important (top 2 answers on 7-graded scale) Base: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in UK Largest increase (+18%)
- 7. Confidential Trade capital expense for variable expense Pay for media you store and process, as you go Benefit from massive economies of scale AWS helps you adapt your media storage and compute needs Stop guessing capacity Handle unpredictable and bursty media needs Increase speed and agility Shorten time-to-market, test out new approaches Go global in minutes Global availability instantly, with no commit Stop maintaining data centers Focus your resources on your media needs DIGITAL MEDIA MIGRATING TO THE CLOUD
- 9. Confidential Elemental is the leading supplier of software-defined video solutions for multiscreen content delivery PERFECTING THE MEDIA EXPERIENCE 9 Connecting viewers with content at massive scale
- 10. Confidential QUICK FACTS • Celebrating 10 years since founding! • Industry’s first massively parallel software-based transcoder using GPU technology • Headquarters in Portland, Oregon, with offices around the world. Asia HQ in Hong Kong. • Now a wholly-owned subsidiary of Amazon Web Services • Approximately 400 employees • Innovators in the software-defined video space
- 11. Confidential VIDEO ARCHITECTURES ARE NO LONGER STATIC, THEY’RE ELASTIC 11 DevicesElemental SERVER Elemental CONDUCTOR Elemental LIVE Elemental STATMUX Elemental DELTA Elemental DELTA Amazon CLOUDFRONT Managed Network Live On Demand S3 CMS / WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking Interoperable Components Appliance Virtual Machine AWS Cloud Supported Infrastructures Source Processing & Management Delivery Display The most powerful video processing software combined with the most scalable cloud infrastructure Relevant AWS services will be integrated to enable turnkey solutions Additional cloud ingest solutions coming soon New service models coming soon
- 12. Confidential 850+ CUSTOMERS, 70 COUNTRIES, LIVE AND ON-DEMAND 12 Pay TV Operators Content Owners Broadcast / Sports / Other *Sample listing of disclosed media customers
- 13. Confidential APAC CUSTOMER SEGMENTATION 13 Pay TV Operators Content Owners Broadcast / Sports Other
- 14. Confidential WHERE ELEMENTAL SOLUTIONS FIT Markets Enterprise Government Broadcasters Content Programmers Pay TV Operators Content Live On Demand S3 Consumption Devices 14
- 16. Confidential SUITE OF SOLUTIONS File-based transcoding for multiscreen applications Live encoding for online and mobile delivery Unified video management Video processing in the cloud Video delivery infrastructure Dynamic bandwidth allocation Solution portfolio runs on any infrastructure 16
- 17. Confidential AWS M&E BUILDING BLOCKS Amazon DELIVERY CloudFront – Global Content Delivery Network with Monitoring, Analytics and customization at the edge Amazon STORAGE S3, Glacier, EFS & EBS – Durable, scalable and secure solutions for on-line and archival content storage Amazon PROCESSING Elastic Transcoder – Scalable and cost effective video processing and transcoding Amazon COMPUTE EC2 – Resizable general purpose compute capacity featuring instance types optimized for processing video, analytics Amazon INGEST Direct Connect; Snowball; S3 Transfer Accelerator – Upload options for content and files of all sizes Amazon ANALYTICS Analytics – Data ingest, event/data processing and analysis for customer segmentation, recommendation engines, sentiment analysis
- 18. Confidential • Together AWS and Elemental give customers: The ability to efficiently scale video infrastructure as IP delivery increases Deeply integrated platforms to create innovative new service offerings Solutions for the next generation of challenges, such as cloud DVR • World’s most advanced cloud infrastructure • Secure, elastic, scalable, cost effective • Scale over 190 countries, +1M customers ACQUISITION RATIONALE 18 • Deep video processing expertise • Scale operations, monetize, deliver content • Proven with +850 media leaders
- 19. Confidential THREE APPROACHES TO MEDIA SOLUTIONS ON AWS Custom: Build Your OwnElemental Media Solutions Partner-Based Custom APIs Marketplace AMIs Other 3rd party Interface(s)Interface(s) Partner Platform / App (e.g. Aspera, Ooyala) Other 3rd party Interface(s) Elemental APIs (e.g. Live, Delta) Other 3rd party Appliance VM EFS / EBS S3 / Glacier EC2 RDS / NoSQL Lambda SWF Other AWS SERVICESOn-Premises
- 20. CUSTOMER USE CASES & REFERENCE ARCHITECTURES 20
- 21. Confidential PROVING MEDIA WORKFLOWS IN THE CLOUD VOD Workflow 21 DISPLAY DEVICES IP & HD-SDI HEVC SOURCEON-PREMISES Storage Amazon S3 H.264 ABR CLOUD DEPLOYMENT CDN Amazon CloudFront Live-to-VOD & JITP 3RD PARTY CDN 24/7 Linear Workflow Live-to-VOD Workflow S3 Live Event Streaming Workflow
- 22. Confidential BBC DAILY CATCH-UP: POWERED BY ELEMENTAL & AWS coverage coverage Solution Challenge Benefit Rapid delivery of content with the flexibility to easily adopt new formats and standards ensuring service availability on all devices Cloud-based resources provide elastic video processing capacity with dynamic scaling to absorb spikes in demand Serve catch-up programming to millions of users per day across 1,000 multiscreen device types
- 23. Confidential • Video Factory captures live broadcasts and sends to Amazon cloud storage • Processing jobs get picked up by idle transcoder or create new instance • Elemental Cloud processes multiple H.264 ABR video streams • Elemental Cloud ramps dynamically with processing demand on AWS EC2 BBC VIDEO FACTORY WORKFLOW Live TV SOURCE iPLAYER DISPLAY DEVICESSTORAGE AWS S3 ELASTIC VIDEO PROCESSINGDATA TRANSFER AWS Direct Connect CDN Delivery
- 24. UNIFYING THE WORLD’S BIGGEST SPORTS EVENT
- 25. Confidential USHERING IN THE ERA OF ALL-DIGITAL SPORTS EXPERIENCES 25 • Pan American Games • Rugby World Cup • On-Demand ESPN 2011 • Streaming 2012 Summer Games • Stanford Athletics instant replays • WWE live streaming • MLBAM on-demand content 2012 • World’s first live 4K Ultra HD HEVC transmission (Osaka Marathon) • Canal del Fútbol (CDF) SVOD streaming platform 2013 • Streaming 2014 Winter Games • Elemental Cloud for World Cup • Globosat, Broadcom and Elemental live 4K satellite broadcast of World Cup 2014 • Pac-12 live streaming 24x7 • Cricket World Cup • Levi’s Stadium instant replays 2015 • BT Sport Ultra HD, first live sports 4K UHD channel in the UK • Globo Play OTT service 2016
- 26. Confidential UNIFYING BIGGEST SPORTS EVENT ON MULTIPLE AXES 26 Elemental helps global broadcasters, pay TV providers and sports programmers stream summer’s biggest sports to hundreds of millions Mexico Canada Brazil United Kingdom France India Australia Malaysia Taiwan Korea Japan Uruguay Denmark Norway Sweden New Zealand United States
- 27. Confidential SOFTWARE’S POWER TO SIMPLIFY COMPLEXITY FOR GLOBOSAT Challenge • Globosat is Brazil’s leading broadcaster, serving about 50 million viewers throughout the entire region • Provide subscribers a unified viewing experience of all Olympic events at any time on any device coverage • SDV architecture allows support for HD-SDI today with flexibility to support SMPTE 2022-6 (SDI over IP) in the immediate future to efficiently transport media signals over IP networks for reduced complexity • To meet massive consumer demand for live-streamed coverage of the events, Globosat added an additional 16 (HD) channels to its output, plus 40 services Benefit coverage Solution • Signals are generated at international broadcast center located in Rio de Janeiro and then transmitted to Globosat broadcast center • Elemental Live software encodes the content for live OTT delivery • Elemental Server provides fast turnaround of content for VOD services 27
- 28. Confidential GLOBOSAT OTT ARCHITECTURE HD-SDI + TS/UDP + SMPTE2022-6 56 CH 1080i60 RTMP Source IP & HD-SDI Elemental LIVE Elemental LIVE Elemental LIVE Elemental CONDUCTOR Elemental CONDUCTOR HTTP REST API – WebUI Network Control center CDN 28 Devices
- 29. Confidential GLOBOSAT VOD / CATCH-UP 16 CH 1080i60 Source IP & HD-SDI Elemental LIVE Elemental LIVE HTTP REST API – WebUI Network Control center 29 Storage HD-SDI + SMPTE2022-6 Devices
- 30. Confidential GLOBOSAT 4K ARCHITECTURE 3G-SDI 4Kp60 Source IP & HD-SDI Elemental LIVE Elemental CONDUCTOR Elemental CONDUCTOR HTTP REST API – WebUI Network Control center Delivery Modulator ModulatorMUX SPTS/IP 30 Devices
- 31. Confidential GLOBOSAT CONSOLIDATED ARCHITECTURE 16CH 1080i60 Source IP & HD-SDI Elemental CONDUCTOR Elemental CONDUCTOR Delivery Modulator ModulatorMUX Elemental LIVE Elemental LIVE Elemental LIVE MPEG2TS 40CH 1080i60 IP & HD-SDI 3G-SDI 1CH 4Kp60 IP & HD-SDI SPTS/IP RTMP CDN 31 Storage Elemental LIVE TS HD-SDI + SMPTE2022-6 Devices Devices Devices
- 32. Confidential SOFTWARE’S POWER TO SIMPLIFY COMPLEXITY FOR NET 32 Challenge • Net Serviços is a leading provider of pay TV and broadband Internet access services in Brazil • Hybrid IP Capable set-top boxes can receive the 40 SporTV channels • Provide subscribers a unified viewing experience of events at any time on any device coverage Solution • 40 raw channels sent to Embratel for transcoding to multi-bitrate services with Elemental Live VM instances • Elemental Delta just-in-time packaging and encryption functionality creates streams and content protection • Streams delivered via the Net Serviços CDN to hybrid set-top boxes and multiscreen devices • AWS Lambda serverless compute service inserts static images into broadcast channels during blackouts coverage Benefit • Net Serviços can deliver 40 dedicated channels to Main Screen STBs using OTT technology (HLS) • Net Serviços using DVB and IP for live broadcasting for first time, including experimental 4K transmission • Viewers are informed and engaged during event transitions
- 33. Confidential NET ARCHITECTURE 33 Live NET CDN Devices TS/UDP HLS (Pull) Globosat Rio de Janeiro Elemental LIVE Elemental DELTA Elemental CONDUCTOR Transport Gbps Network Embratel São Paulo HTTP REST API – WebUI TS/UDP Broadcast Control XML AWS Trigger AWS Lambda scripts the timing schedule for the events on the 40 extra channels, then sends a message to Elemental Conductor that blacks out the channel with a promo slate during competition breaks
- 34. Confidential SOFTWARE’S POWER TO SIMPLIFY COMPLEXITY FOR ANTEL 34 Challenge • Administración Nacional de Telecomunicaciones (Antel) is a Uruguayan state-owned telecommunications company • Goal to bring live streamed coverage of the Olympics to millions of viewers across Uruguay coverage Solution • Elemental solutions power Antel’s new tier-3 data center, one of only four in Latin America • Elemental Delta, Elemental Live and Elemental Server support Antel’s OTT television offering, VeraTV, as well as mobile broadband LTE coverage and FttP network coverage Benefit • Offer the ultimate viewing experience to subscribers • Ability to seamlessly scale and leverage software- defined video solutions from Elemental to expand services longer term
- 35. Confidential ANTEL WORKFLOW 35 Encoders Network Elemental LIVE Elemental SERVER Elemental CONDUCTOR SITE 1 Aguada Elemental LIVE Elemental SERVER Elemental CONDUCTOR SITE 1 Lezama Third-party origin Elemental DELTATS/UDPRTMP Devices
- 36. Confidential • A single software-defined video solution can scale all the way from mobile profiles to traditional broadcast delivery, including 4K and HDR • As multiscreen becomes mainstream, unified headends simplify operations and improve pay TV operator economics • Software-defined video (SDV) infrastructure tackles the industry’s biggest challenges – cloud DVR, multiscreen, 4K, monetization and delivery • Elemental solutions are deeply integrated with AWS services, allowing customers to have enhanced capabilities to quickly, easily and economically scale workflows on-premises or in the cloud KEY TAKEAWAYS 36
- 37. Confidential Satellite and Fiber Network SOURCE LOAD BALANCER DISPLAY DEVICES CDN 2 CDN X Amazon CloudFront ELEMENTAL CLOUD LOAD BALANCER AWS REGION 2 Amazon Direct Connect INGEST LOGIC AWS REGION 1 Amazon Direct Connect INGEST LOGIC ELEMENTAL CLOUD Amazon Redshift Amazon SQS Amazon EC2 Amazon SNS OTHER AWS SERVICES USED Amazon Route S3 AWS AND ELEMENTAL POWER TODAY’S LIVE TELEVISION