Socially Responsible Design - Why, What, How

Editor's Notes

1. Introduce myself: Pawel - Lead UX Designer Sabre – Consultant – Teacher Kim jesteście? Czy wasze produkty są dobre? Cz wasze firmy są społecznie odpowiedzialne I zaangażowane? Agenda Historie I pytania, nowe wyswania Jak na nie odpowiedzieć Lesson learned Prezentacja dotyczyć będzie nowego podejścia do procesu projektowego, opartego na społecznej odpowiedzialności. Spojrzymy na niego z punktu widzenia strategicznego, moralnego oraz społecznego. Przyjrzymy się wyzwaniom stojącym przed projektantami jutra oraz zapoznamy z przykładami jego wykorzystania na styku UX i UI.
2. Uber Self-driving car Uber's car in Arizona – Volvo Thousands of sensors The most safety car on the world
3. Even this car has accidents first pedestrian was killed by a self-driving car, Arizona important: the cars sensors have seen the woman the machine “decided” not to make emergency braking Programmed algorithms were designed by people MACHINE killed a human, KNOWING abut that...
4. OK, so what should the self-driving car do? Do you want to sit in the car A or B?
5. What about this? Are easier for Artificial Intelligence?
6. Arystoteteles – moralność da się wyćwiczyć jak grę na flecie MIT learn from people > teach machines
7. Google home Personal Assistants > friends Never killed nobody (yet…)
8. Nearly half - 46% - of Americans use digital voice assistants, mostly on their smartphones KIDS - can ask them about anything, anything (No, no that one hard question…)
9. One child - dollhouse >> Amazon delivered it ordering unwilling goods interacting with bots by kids TV channel - recorded dialog - ordering dollhouses Bot + bot / Device On behalf of the owners Google made next step
10. Google Duplex Personal Assistant - phone calls AI bot who make bookings private concierge Bot or human ? Touring test is passed People cheated by bots cheated by humanoids too?
11. Know it? Not only young generation It’s like sugar: images, smiling faces, attractive, easy Is it addiction? Not addicted… 1% is addicted = sugar or caffeine, ketchup
12. They are meda to be addictive! Apps fight for our attention every day! Experiment: Turn on the sound in your smartphones, Everyone! Right now. FOMO, distractions and addictions are not alone…
13. Real problem with communication and soft skills Fear Of Missing Out, Described in 1996 (22 years ago) First generation > distractions (breakfast)
14. Can a machine predict the intentions?Can a personal assistants listen children orders?Do machines have consciousness? MORE PROBLES and challenges: Virtual relationships Information overload Online compulsions, such as gaming, gambling, stock trading Increasing loneliness and depression Fueling anxiety Increasing stress. Disturbing your sleep Encouraging self-absorption. Restlessness Anger or irritability Difficulty concentrating Sleep problems Craving access to your smartphone or other device
15. >>>> RESPONSIBILITY No recipe, lessons learned I do try: to avoid moral dilemmas make products safety and trustworthy make products engaging but not addictive Will works for you?
16. http://www.sociallyresponsibledesign.org/srdModel.htm
17. >>>> RESPONSIBILITY No recipe, lessons learned I do try: to avoid moral dilemmas make products safety and trustworthy make products engaging but not addictive Will works for you? https://www.mckinsey.com/business-functions/sustainability-and-resource-productivity/our-insights/how-companies-manage-sustainability-mckinsey-global-survey-results
18. Circular design Tim Brown from IDEO
19. >>>> RESPONSIBILITY No recipe, lessons learned I do try: to avoid moral dilemmas make products safety and trustworthy make products engaging but not addictive Will works for you?
20. Values - What is important? Find your “WHY” - motivation - mission – compass Strengths Finder by Galloup Mission statement EthicsForDesigners.com) - Ethical Contract - Moral Value Map - Ethical Disclaimer  Want training MACHINE >> Your Values/morality first
21. Not just digital tools Empathy - protect users – advocade Trust: Bot introduced as bot, not a human Internal Research: I preffer bot, immadiate response, no arguing - Dark patterns! – Additional goods, insurance in basket, trip No Manipulation Gamification Tricks! – balance business/values - imitation of limited offer (booking) Emotions! - Facebook Manipulation! - search results, news feed, influence on mood Accessibility 2/8 have some disabilityes 65+ are now 40s
22. No Manipulation Gamification Tricks! – balance business/values - imitation of limited offer (booking) Emotions! - Facebook Manipulation! - search results, news feed, influence on mood
23. No addictions - notifications, allow to turn it off Habits: good/bad "Diet" App store: 3thousends + - calorries >> Habits, life style Pilots - schedule change - trade/swap Customer Jourey Map >> Pain points / Discomforts Vitamins - pill for pain >> real medicine for illness > > SOCIAL Value Offer value, social change for good, Economy of Value Sharing economy, Circular Economy (polluted information) People pay more for responsible business, social values Circular design Tim Brown from IDEO
24. To sum up. 1,2,3
25. Hold on! Are we designers of bright future of cyber armageddon? >>>> No recipe, but
26. E-mail Instagram LINKED IN + Responsible Innovators
27. E-mail Instagram LINKED IN + Responsible Innovators