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Social Networking Intro

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Sena Loyd
Sena Loyd

This document provides statistics about major social media platforms in 2013. Facebook had over 1.5 billion users, Twitter had over 500 million users, LinkedIn had over 238 million users, and Instagram had over 130 million users. Some key facts presented include that 27% of online time is spent on social media, Facebook users share over 2.5 billion pieces of content per day, and the fastest growing demographic on Twitter is users aged 55-64.

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SOCIAL NETWORKING INTRO www.nptechforgood.com BUSINESS EDITION November 20, 2013 Presented By Sena Loyd, @Two Digital Learning Center Manager, Carson City Library sloyd@carson.org, 775-887-2244 x1018
WHAT IS SOCIAL NETWORKING ? THE USE OF DEDICATED WEBSITES AND APPLICATIONS TO COMMUNICATE INFORMALLY WITH OTHER USERS, OR TO FIND PEOPLE WITH SIMILAR INTERESTS TO ONESELF.
More than 15 million brands, businesses and organizations have Facebook pages. And, 2.6 million companies have pages on LinkedIn. VentureBeat and MobileMarkingWatch 2013
Facebook users share 2.5 billion pieces of content per day. Genuinely compelling content is the only way for brands to cut through the noise. Nielson 2013
Daily engagement rates on Twitter tend to decline after the third Tweet. So, make your first few tweets count. Socialbankers.com 2013
40% of Twitter users are passive participants. In other words, nearly half of the 500 million plus registered users don’t Tweet but watch others Tweet. Statisticsbrain.com 2013
27% of online time is spent on social media sites. The single most popular online usage category. Experian 2013
Instagram has now eclipsed the 150 million user milestone. 60% of users are from outside the USA. Forbes 2013
The fastest growing demographic on Twitter is the 55-64 year old age bracket. This demographic has grown by 79% since 2012. BufferApp.com 2013
53% of people recommend products in their Tweets. But, brands take an average of six hours to respond to direct questions on Twitter. Socialnomics 2013
LinkedIn is nearly three times as effective for lead generation as Twitter and Facebook. And, two new users join LinkedIn every second. Topdogsocialmedia.com 2013
TOTAL USERS as of 2013 1.5 Billion + Facebook 500 Million + Twitter 238 Million + LinkedIn 130 Million + Instagram Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
FACEBOOK 23% of Facebook user’s check their accounts more than 5 times a day. 74% of marketers believe Facebook is important for their lead generation strategy. 75% of possible engagement a post gets in its first 5 hours. 350 Million photos are uploaded every day. There are over 10 Million Facebook apps so far. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
TWITTER 28% of Retweets are due to inclusion of “please RT!” 60% of Twitter users access it from mobile. 208 is average number of Tweets per account. On an average, over 400 Million tweets are sent a day. Approx 20 Million user accounts are fake. Twitter’s fastest growing age demographic is 55-64 year old, registering an increase in active users of 79%. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
LINKEDIN 27% users access LinkedIn though their mobile. 42% update their profile information regularly. 50% of LinkedIn users have their Bachelor’s of Graduate degree. 81% of users at least belong to one group. Over 3 Million LinkedIn Company Pages. Over 1 Billion LinkedIn endorsements. Total number of LinkedIn groups are 1.5 million. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
INSTAGRAM 16 Billion photos uploaded. An average user on Instagram has 40 photos. More than ‘MTV’ is the most followed brand on Instagram with over 1.2 Million followers. 8000 users like a photo. Instagram gets 1000 comments per second. Over 5 Million videos being shared with 24 hrs of launch. More than 5 Million photos uploaded every day. Every second Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
Other Social Media Google+ = 500 Million+ Users, over 67% male users. Pinterest = 70 Million+ Users, over 69% female users. YouTube = 1 Billion+ Users, over 63% male users. Tumblr = 300 Million+ Users. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
FACEBOOK TWITTER LINKEDIN INSTAGRAM Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013

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Social Networking Intro

  • 1. SOCIAL NETWORKING INTRO www.nptechforgood.com BUSINESS EDITION November 20, 2013 Presented By Sena Loyd, @Two Digital Learning Center Manager, Carson City Library sloyd@carson.org, 775-887-2244 x1018
  • 2. WHAT IS SOCIAL NETWORKING ? THE USE OF DEDICATED WEBSITES AND APPLICATIONS TO COMMUNICATE INFORMALLY WITH OTHER USERS, OR TO FIND PEOPLE WITH SIMILAR INTERESTS TO ONESELF.
  • 3. More than 15 million brands, businesses and organizations have Facebook pages. And, 2.6 million companies have pages on LinkedIn. VentureBeat and MobileMarkingWatch 2013
  • 4. Facebook users share 2.5 billion pieces of content per day. Genuinely compelling content is the only way for brands to cut through the noise. Nielson 2013
  • 5. Daily engagement rates on Twitter tend to decline after the third Tweet. So, make your first few tweets count. Socialbankers.com 2013
  • 6. 40% of Twitter users are passive participants. In other words, nearly half of the 500 million plus registered users don’t Tweet but watch others Tweet. Statisticsbrain.com 2013
  • 7. 27% of online time is spent on social media sites. The single most popular online usage category. Experian 2013
  • 8. Instagram has now eclipsed the 150 million user milestone. 60% of users are from outside the USA. Forbes 2013
  • 9. The fastest growing demographic on Twitter is the 55-64 year old age bracket. This demographic has grown by 79% since 2012. BufferApp.com 2013
  • 10. 53% of people recommend products in their Tweets. But, brands take an average of six hours to respond to direct questions on Twitter. Socialnomics 2013
  • 11. LinkedIn is nearly three times as effective for lead generation as Twitter and Facebook. And, two new users join LinkedIn every second. Topdogsocialmedia.com 2013
  • 12. TOTAL USERS as of 2013 1.5 Billion + Facebook 500 Million + Twitter 238 Million + LinkedIn 130 Million + Instagram Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  • 13. FACEBOOK 23% of Facebook user’s check their accounts more than 5 times a day. 74% of marketers believe Facebook is important for their lead generation strategy. 75% of possible engagement a post gets in its first 5 hours. 350 Million photos are uploaded every day. There are over 10 Million Facebook apps so far. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  • 14. TWITTER 28% of Retweets are due to inclusion of “please RT!” 60% of Twitter users access it from mobile. 208 is average number of Tweets per account. On an average, over 400 Million tweets are sent a day. Approx 20 Million user accounts are fake. Twitter’s fastest growing age demographic is 55-64 year old, registering an increase in active users of 79%. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  • 15. LINKEDIN 27% users access LinkedIn though their mobile. 42% update their profile information regularly. 50% of LinkedIn users have their Bachelor’s of Graduate degree. 81% of users at least belong to one group. Over 3 Million LinkedIn Company Pages. Over 1 Billion LinkedIn endorsements. Total number of LinkedIn groups are 1.5 million. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  • 16. INSTAGRAM 16 Billion photos uploaded. An average user on Instagram has 40 photos. More than ‘MTV’ is the most followed brand on Instagram with over 1.2 Million followers. 8000 users like a photo. Instagram gets 1000 comments per second. Over 5 Million videos being shared with 24 hrs of launch. More than 5 Million photos uploaded every day. Every second Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  • 17. Other Social Media Google+ = 500 Million+ Users, over 67% male users. Pinterest = 70 Million+ Users, over 69% female users. YouTube = 1 Billion+ Users, over 63% male users. Tumblr = 300 Million+ Users. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  • 18. FACEBOOK TWITTER LINKEDIN INSTAGRAM Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013