Thailand Social Media Trend - iStart event
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Thailand Social Media Trend and How to make it right Speak at the iStart event, Thailand PART 1 Trend and facts of social media in Thailand PART 2 Theory and Strategy on how it make it right. Credits: some slides curated from http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
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Thailand Social Media Trend - iStart event
- 1. thailand social media trend & how to make it right Curated and Speak by Charkrid Th. Founder for Figabyte, Socialhappen @iStart Bangkok event 19 Nov 2013
- 2. welcome to the world social media capital city bangkok
- 4. How to date a thai girl?
- 5. don’t touch the food before some photos!
- 6. Something AboutMe Charkrid is an avid entrepreneur and a founder of a few tech startups, one sold. He is passionate about web, mobile, social media, and startup. He dreams of building Silicon Valley in his country to bring opportunity to people, and promote the society of wisdom. is interested in.. building useful stuff for people Build startup Charkrid has a strong background in fund raising from both Thailand, and Singapore. His experience is diverse from managing tech team, to social media consulting, to building a lean startup, which derive from his multitasking and distracted lifestyle. social media for business web, mobile, and new technology startup mentor Let me know if I can help you make value
- 7. Your own app Dolphin Beacon The world first Ultrasonic + BLE Beacon
- 8. build apps
- 9. things we build AZENQos Broadcaster figabyte dealhappen www.azenqos.com www.isltlab.com www.figabyte.com www.dealhappen.com Azenqos is providing GSM and WCDMA mobile network testing using only a smartphone and web application. Broadcaster fill the gap between expensive physical broadcasting equipment and traditional green screen by providing a solution that can produce 3D, live virtual program with accurate location synchronization. The result is a CNN's quality virtual program at a strikingly lower cost. Figabyte is a social media agency and award-winning tech company. We help brands build conversation and achieve their business objectives on social media. A daily deal website focusing on beauty and wellness for women. 2007 charkrid 2009 2008 facebook.com/charkrid charkrid@gmail.com +6687.005.2020 @boatnoy 2010
- 10. Actually, we love experimenting on the science of social behavior
- 12. resulting in millions of likes, share, comments on our pages
- 15. 200 times/day = Number of times we tap on the phone, and mostly for…(?)….
- 16. Social Media Budget ·ท∙Ñั้§งºบ¹น Web & Mobile ªช¹นÐะ Traditional ÁมÒา¹นÒา¹นáแÅลŒŒÇว
- 17. 150 M worldwide, in thailand? http://instagram.com/press/
- 18. #1 popular place in the world 2012 http://bk.asia-city.com/city-living/article/why-bangkok-global-social-media-capital
- 19. #Top followers
- 20. 60k - 120k likes a photo
- 21. #1 Top likes in instagram in Thailand
- 29. 20 M in Thailand 10 M in bangkok, #1 world penetration
- 34. The Green tea lottery
- 35. The Green tea lottery
- 38. 2 M in thailand Verdict: Thais don’t like to read much and Bangkok remains a small player in the global Twitter-sphere. We’re not even in the Top 20, in fact. Interestingly, we stole the Facebook crown from the current top Twitter town, Jakarta, so there’s hope yet. !
- 39. The world top twitter by country? http://tech2.in.com/news/social-networking/saudi-arabia-has-most-active-twitter-users-india-21st-in-the-world/920636
- 43. Countries that viewed PSY’s “Gangnam Style” on YouTube the Most 1.) USA 2.) Thailand 3.) South Korea
- 44. Top channels are mostly on music Thai people love entertainment.. It s in the veins
- 45. weird thing on thai top channel.. putdejudom http://www.youtube.com/watch?v=3kMYm4Cf_DA
- 46. top fastest growth video in thailand 2012 top video views in thailand 2013 what song?
- 50. part 2 how to make it right on social media?
- 51. 2.5 M download in first week! 500 k at the first night.. How?
- 52. ติ๊กเก้อ - No.1 on app store in just 2 days
- 53. Some Uses of social media Brand building awareness public relation customer service customer building loyalty building contact points Make Sales If your product sucks, social media can’t help. ! But if your brand and marketing have problems, social media can fix.
- 54. social Media Product & services brand platform Identity experience story culture mission & belief
- 55. Join Beliefs Social Media Hierarchy Theory Join the Movement A part of Life Do what really means to your customers, or solve their problems Become Influencer Manage tons of engagements, questions, and drama (and Friends) Build great content 10+ Themes that can unlock virality Unlock Viral Emotion 5 Proven content marketing themes Frameworks (STEPPS, SUCCESS) BRAND PLATFORM copyright
- 57. Lv.1 build great content to unlock virality
- 58. 4P s didn’t work anymore (at least on social media)
- 59. C This is the new C
- 64. yada! This is the new iphone
- 65. i’m on social media, but nobody find me.. hope is not a strategy..
- 66. 5 Social Media
- 67. even non-buyers can help you build profitable relationship and be connectors
- 68. 6000 Likes, 6500 Shares
- 69. IT is Social Media Marketing focus on generating organic ‘Earn Media’ that let people spread the content themselves. Unlike the traditional media that do a direct paid media.
- 70. learn from the community pages of the social media capital city
- 71. 1 stop reward mechanic start unlock virality
- 72. <3 Heart of social content.. = snackable content visual + words & video & Numbers > content that Unlock the emotional + > multiply the viral effects Tech mechanics
- 74. 1. LOL Marketing
- 75. 6000 Likes 430 Shares 7800 Likes 1000 Shares
- 76. App > Make a funny user generate content + Viral Mechanic to let it share on social media
- 79. ติ๊กเก้อ - No.1 on app store in just 2 days
- 82. Line Sticker
- 83. What do you ‘Feel’ Listening to Thai Social Media Trend at 10 am. 83
- 84. What is your ‘Feeling’ 84
- 85. CUTE Marketing
- 86. CUTE Marketing CUTE + Help complete the mission
- 87. CUTE Marketing
- 88. you are loser
- 89. Infographic Tips : Snackable content + visual
- 90. some more viral unlocks 1. ขำขำ 2. character : น้องเนย, jay rabbit 3. drama : จ่า 4. words 5. story 6. infographic 7. helping others 8. sex
- 91. 5 keys takeaway 1. Focus on how to create earn media > Own media 2. know how to Unlock the emotional/viral mechanic not rewards mechanics 3. post in visual, even text do it in visual style 4. when think of campaign, focusing on brand building not vanity metrics 5. don’t forget basic of content marketing is to engage people to click (conversion)
- 92. let’s apply the theory into actions behavioural marketing
- 93. เพี้ยน เพี้ยน Do the Unexpected
- 98. Trigger
- 99. Story & Trigger : Valentine Chocolate
- 101. รีมิกซ์ Public Remix
- 105. ugc Public Remix -‐ Gwiyomi
- 106. Building Influence Klout Score benchmark influencer levels compare brands to humans
- 107. Why Influencer? 107
- 108. 108
- 110. 110
- 111. 111
- 112. 112
- 113. 113
- 114. Influencer is the ‘last mile’ content 114
- 115. TO HIRE A CELEB IS TOO EXPENSIVE 115
- 116. เป็นประโยชน์ Practical Value กรุงศรีฯ Taxi Volk - โรงแรม ตกแต่งบ้าน homeless
- 117. content Marketing visual marketing tips - create everyday ‘real story’
- 121. ส่วนหนึ่งของชีวิต A Part of Life รังนก - เพื่อคนที่คุณรัก Coke เพื่อแม่ Nike Trainer
- 127. Any Moment of Life? In your service design
- 130. ร่วมเป็นส่วนของปรากฎการณ์ Join the Movement Apple Zappos Brand with strong beliefs
- 131. wwdc 2013 ticket sold out < 2 mins 131
- 132. 132
- 133. The KubTan (Captain) again..
- 134. สร้างกระแส Fever
- 137. 137
- 140. Big Brand Will Have Big Fans Doraemon Starbucks lover Mc Happy Meal, etc. 140
- 142. Everyone in the company communicate all the time
- 143. People trust people we need a company level influencer to move the tribe
- 144. congrats Contact : charkrid [at] gmail.com