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Social Media Success (Tin180 Com)

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Tin180 VietNam
Tin180 VietNam

The document provides tips and tricks, or "hacks", for using various social media platforms effectively for link building and marketing purposes. It recommends strategies like building credibility on Wikipedia before promoting your own content, befriending influential users on sites like Digg and YouTube, using descriptive tags and titles to optimize content across multiple platforms, and engaging with blogs and communities to develop relationships. The overall goal is to leverage social media networks to pass link juice and visibility to your own website and online profiles.

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Social Media “Hacks” Stephan Spencer, Founder & President, Netconcepts
“ Hacks” Every social site has its own unique opportunities, quirks and anomalies O’Reilly definition: tools, tips, and tricks that help users solve problems aimed at intermediate-level power users
Wikipedia Build up your street cred (long & virtuous contribution history, user profile page with Barnstar awards) before doing anything at all self-serving. A link on a high-profile article is worth gold, as it builds your credibility & visibility with journalists and bloggers. Negotiate with an article’s “owner” to get this. Monitor your articles with a tool that emails you (e.g. trackengine, changenotes, urlywarning, changedetect). Don’t just rely on Wikipedia’s “Watch” function Flow PageRank internally with Disambiguation pages, Redirects, Categories Make friends. They will back you up in AfDs Don’t edit anonymously from work. (Have you heard of WikiScanner??)
Wikis Plenty of other wikis out there that are a lot more edit-friendly than Wikipedia ShopWiki The NewPR Wiki (thenewpr.com) WordPress Codex (http://codex.wordpress.org) Conference wikis (e.g. Web20Expo) Some even pass link juice! 
Digg Strip away all commercial links during the initial Digg swarm Friend popular Diggers. Better yet, get a popular Digger to submit your story. Consult the Top 100 list of Diggers at DiggAnalytics.com Time your presence on the Digg front page for daylight hours Craft a killer title using this formula from Muhammad Saleem: number + adjective + key phrase E.g. “13 Most Chilling Haunted Hotels” or “16 Incredibly Unconventional Hotel Rooms”
 
StumbleUpon Force your friends to stumble your stuff using the “Send to” function in the StumbleUpon toolbar They have to view your URL before they can continue with their random channel surfing
YouTube With most popular YouTube promotions, YouTube gets the links and the original site usually does not. Stack the odds more in your favor by creating a microsite and making the microsite URL your username. E.g. “willitblend.com” is BlendTec’s username Use as many tags as possible while still being accurate Run a contest and recruit popular YouTube users to enter. Their video submission will get pushed out to all their subscribers E.g. Intuit’s “Tax Rap” contest
YouTube Be creative but unpolished Eepybird’s Bellagio Fountain of Diet Coke + Mentos BlendTec’s “Will It Blend?” Heroes spoof commercial (“Zeroes”) – an NBC creation John Cleese Backup Trauma webisode Intuit’s “Tax Rap” content SolarDave’s SMX spoof with cut-out figures as the actors “ Hat Swap” spoof of “Wife Swap” reality show w/ SEOs
 
 
 
MySpace You need an impressive number of friends. Establish critical mass by friending bands, models (male and female), fiction authors, actors, go-go dancers, DJs, etc. They’ll take anybody! Find them using the “Search Profiles for People with Similar Career Interests” as part of MySpace’s Search function. Then remove them later on when you no longer need them. Long page load time will drive your profile visitors away. Disable HTML in your comments so users can’t fill your page with slow-loading pictures of LOLcats etc.
 
LinkedIn Add links to your website, blog, and one other URL and select “Other” so you can specify the anchor text. Don’t use the pre-selected categories “My website” etc. Add a LION (LinkedIn Open Networker) or two to your network. i.e. a “promiscuous sneezer” (in Seth Godin-speak) Use the TopLinked.com list. e.g. Flip Filipowski Add your email address to your “professional headline” so folks 4+ degrees away don’t have to waste an InMail to contact you Post a “question” to LinkedIn Answers that serves your own purposes e.g. “We’re looking to hire an SEO analyst and are willing to pay whatever it takes to get a top-notch person. What job boards do you recommend?”
Flickr Always use tags – as many as possible while still being accurate. Put multiple word tags in surrounded by quotation marks “” Make descriptive titles for your photos Create thematic Sets for your photos Links on profile, set and collection pages are not nofollowed  If the photo is location specific, go into Flickr’s tools and geotag the picture Go into the Flickr set tools, and locate the location on the Yahoo! Map, then drag the picture onto the map to pinpoint its location Creative Commons license your photo and put how you want the user to credit you in your photo’s description
Meetup.com Get involved with local Meetups and get your meetup.com member profile page linked from the meetup’s page, which will pass juice to your profile then on to your site Actually there are many social sites with profile pages that pass link juice... http://www.searchenginepeople.com/blog/22-dofollow-social-media-sites-offering-profile-links.html
http://www.searchenginepeople.com/blog/22-dofollow-social-media-sites-offering-profile-links.html
Blogs First, get involved via comments and build rapport Careful about making the commenter name keyword-rich Comment on blogs that “dofollow” comment links e.g. Mark Cuban’s Blogmaverick.com, Rimm-Kaufman Group’s www.rimmkaufman.com/rkgblog Submit to blog carnivals. Host one (requires that you have a blog). Start a new one. http://www.businessblogconsulting.com/2008/02/blog-carnivals-a-link-building-secret-weapon
Blogs Be a contributor to a group blog (e.g. BusinessBlogConsulting.com, Shop.org Blog) Be a guest blogger on someone else’s blog (e.g. TechGazing.com , Problogger.net) A Tip Jar indicates the blogger is desperate for cash
Twitter Create a microsite dedicated to Twitter E.g. twitter.zappos.com Circumvent spam filters and inbox clutter using direct messages Influence the top influencers in your Twitter network by influencing those in common with you Identify the common “friends” with tweetwheel.com Send your request as a direct message
http://www.searchenginepeople.com/blog/22-dofollow-social-media-sites-offering-profile-links.html
http://www.searchenginepeople.com/blog/22-dofollow-social-media-sites-offering-profile-links.html
Thanks! This Powerpoint can be downloaded from www.netconcepts.com/learn/social-media-success.ppt For three hours of screencasts on link building, email [email_address] Questions after the show? Email me at stephan@netconcepts.com

More Related Content

Social Media Success (Tin180 Com)

  • 1. Social Media “Hacks” Stephan Spencer, Founder & President, Netconcepts
  • 2. “ Hacks” Every social site has its own unique opportunities, quirks and anomalies O’Reilly definition: tools, tips, and tricks that help users solve problems aimed at intermediate-level power users
  • 3. Wikipedia Build up your street cred (long & virtuous contribution history, user profile page with Barnstar awards) before doing anything at all self-serving. A link on a high-profile article is worth gold, as it builds your credibility & visibility with journalists and bloggers. Negotiate with an article’s “owner” to get this. Monitor your articles with a tool that emails you (e.g. trackengine, changenotes, urlywarning, changedetect). Don’t just rely on Wikipedia’s “Watch” function Flow PageRank internally with Disambiguation pages, Redirects, Categories Make friends. They will back you up in AfDs Don’t edit anonymously from work. (Have you heard of WikiScanner??)
  • 4. Wikis Plenty of other wikis out there that are a lot more edit-friendly than Wikipedia ShopWiki The NewPR Wiki (thenewpr.com) WordPress Codex (http://codex.wordpress.org) Conference wikis (e.g. Web20Expo) Some even pass link juice! 
  • 5. Digg Strip away all commercial links during the initial Digg swarm Friend popular Diggers. Better yet, get a popular Digger to submit your story. Consult the Top 100 list of Diggers at DiggAnalytics.com Time your presence on the Digg front page for daylight hours Craft a killer title using this formula from Muhammad Saleem: number + adjective + key phrase E.g. “13 Most Chilling Haunted Hotels” or “16 Incredibly Unconventional Hotel Rooms”
  • 6.  
  • 7. StumbleUpon Force your friends to stumble your stuff using the “Send to” function in the StumbleUpon toolbar They have to view your URL before they can continue with their random channel surfing
  • 8. YouTube With most popular YouTube promotions, YouTube gets the links and the original site usually does not. Stack the odds more in your favor by creating a microsite and making the microsite URL your username. E.g. “willitblend.com” is BlendTec’s username Use as many tags as possible while still being accurate Run a contest and recruit popular YouTube users to enter. Their video submission will get pushed out to all their subscribers E.g. Intuit’s “Tax Rap” contest
  • 9. YouTube Be creative but unpolished Eepybird’s Bellagio Fountain of Diet Coke + Mentos BlendTec’s “Will It Blend?” Heroes spoof commercial (“Zeroes”) – an NBC creation John Cleese Backup Trauma webisode Intuit’s “Tax Rap” content SolarDave’s SMX spoof with cut-out figures as the actors “ Hat Swap” spoof of “Wife Swap” reality show w/ SEOs
  • 10.  
  • 11.  
  • 12.  
  • 13. MySpace You need an impressive number of friends. Establish critical mass by friending bands, models (male and female), fiction authors, actors, go-go dancers, DJs, etc. They’ll take anybody! Find them using the “Search Profiles for People with Similar Career Interests” as part of MySpace’s Search function. Then remove them later on when you no longer need them. Long page load time will drive your profile visitors away. Disable HTML in your comments so users can’t fill your page with slow-loading pictures of LOLcats etc.
  • 14.  
  • 15. LinkedIn Add links to your website, blog, and one other URL and select “Other” so you can specify the anchor text. Don’t use the pre-selected categories “My website” etc. Add a LION (LinkedIn Open Networker) or two to your network. i.e. a “promiscuous sneezer” (in Seth Godin-speak) Use the TopLinked.com list. e.g. Flip Filipowski Add your email address to your “professional headline” so folks 4+ degrees away don’t have to waste an InMail to contact you Post a “question” to LinkedIn Answers that serves your own purposes e.g. “We’re looking to hire an SEO analyst and are willing to pay whatever it takes to get a top-notch person. What job boards do you recommend?”
  • 16. Flickr Always use tags – as many as possible while still being accurate. Put multiple word tags in surrounded by quotation marks “” Make descriptive titles for your photos Create thematic Sets for your photos Links on profile, set and collection pages are not nofollowed  If the photo is location specific, go into Flickr’s tools and geotag the picture Go into the Flickr set tools, and locate the location on the Yahoo! Map, then drag the picture onto the map to pinpoint its location Creative Commons license your photo and put how you want the user to credit you in your photo’s description
  • 17. Meetup.com Get involved with local Meetups and get your meetup.com member profile page linked from the meetup’s page, which will pass juice to your profile then on to your site Actually there are many social sites with profile pages that pass link juice... http://www.searchenginepeople.com/blog/22-dofollow-social-media-sites-offering-profile-links.html
  • 19. Blogs First, get involved via comments and build rapport Careful about making the commenter name keyword-rich Comment on blogs that “dofollow” comment links e.g. Mark Cuban’s Blogmaverick.com, Rimm-Kaufman Group’s www.rimmkaufman.com/rkgblog Submit to blog carnivals. Host one (requires that you have a blog). Start a new one. http://www.businessblogconsulting.com/2008/02/blog-carnivals-a-link-building-secret-weapon
  • 20. Blogs Be a contributor to a group blog (e.g. BusinessBlogConsulting.com, Shop.org Blog) Be a guest blogger on someone else’s blog (e.g. TechGazing.com , Problogger.net) A Tip Jar indicates the blogger is desperate for cash
  • 21. Twitter Create a microsite dedicated to Twitter E.g. twitter.zappos.com Circumvent spam filters and inbox clutter using direct messages Influence the top influencers in your Twitter network by influencing those in common with you Identify the common “friends” with tweetwheel.com Send your request as a direct message
  • 24. Thanks! This Powerpoint can be downloaded from www.netconcepts.com/learn/social-media-success.ppt For three hours of screencasts on link building, email [email_address] Questions after the show? Email me at stephan@netconcepts.com