Social Media Overview
- 5. PLATFORMS
Blogs
Micro‐blogs
Social Networks
Widgets
Chat
Instant Message
Message Boards
Podcast
Video Sharing
Picture Sharing
Presentation Sharing
RSS
User Rating/Reviews
Collaborative Filtering
Virtual Worlds
- 6. PROPERTIES
WordPress
Blogspot
Twitter
Facebook
MySpace
YouTube
Slideshare
Linkedin
Blubrry
AIM
BizRate
Flickr
Second Life
iTunes
etc.
- 9. By the end of 2008, social
networking had overtaken email in
terms of worldwide reach
66.8% of Internet users across the
globe accessed “member
communities” last year, compared
to 65.1% for email
Nielsen Online 2009
- 10. 73% have read a blog
57% have joined a social network
53% have uploaded photos
22% have uploaded video
Universal McCann Comparative Study on Social Media Trends 2008
- 13. Uses Joins Linkedin
Looks to
Facebook Groups to stay Is a
online forums
to lure on top of the tumblr
for answers Tweets clients in tech biz
Opus peeps are so social
- 31. Opus Creative Case Study
Objective: Develop and nurture an eCommunity to raise
awareness and influence of the Alliance
Social Media Solution: Implementation of a social
syndication strategy
• Select prime social properties to converse with hardware/software business and
technology decision‐makers, industry analysts and technology press
• Make sure all Alliance content/news is distributed through a minimum of 5 social
properties to extend reach/frequency of dialogue
• Continued outreach to Alliance membership for content submissions
• Ongoing evaluation of new properties/ideas to add to syndication network
• Metrics in place to guide optimization efforts
- 34. First – take a step back and check
yer organizations head
Social media is an attitude:
Success will come from fundamentally caring about
what customers, employees and partners have to say
about your business and wanting to learn and dialogue
with them about their opinions
- 35. Social media is dialogue – it’s not
broadcast
Re‐engineer your business around real‐time customer
responsiveness:
Collaboration between Product Development,
Marketing, Customer Service, IT and other
departments will be crucial
- 38. Repeat and share as necessary
PLAN
• What are you trying to accomplish?
• Awareness, Sales, Service, Loyalty, All of the above?
LISTEN
• Where is your audience organically congregating online?
• What are they saying, doing, mashing, uploading about your brand?
ENGAGE
• Step into the conversation – post and respond
• Stay open to all views
MEASURE
• Qualitative analysis of feedback
• Properties/content/topics that elicit most/least feedback
• People who appear to have influence
• Contribution by customers, employees and partners