Social Media: Mindset, Tools and Strategy
- 1. Social Media: Mindset, Tools and Strategy
Gerry Kirk
Agile change agent
gerry@gerrykirk.net
twitter.com/gerrykirk
facebook.com/gerrykirk
www.gerrykirk.net
- 2. 1 hour road map
• Social media: change in mindset
• Survey of relevant tools
• Social media strategy game
• Q&A
- 8. Social Media Adoption Curve
collaboration
relationships
participation
broadcast
observation
education
social media experience
- 9. Social Media Adoption Curve
collaboration
relationships
participation
broadcast
observation
1-way → 2-way
education
social media experience
- 10. Social Media Adoption Curve
collaboration
relationships
participation
take value → add value
broadcast
observation
1-way → 2-way
education
social media experience
- 20. News update with link
for more information
Interactive: Twitter
Rapid sharing of information
Pass along info from
someone followed
Promoting an event
- 21. Promote presence
Encourage talk
Reach out
Home base: Facebook Aggregate content from elsewhere,
push outward through fan base.
- 23. Let’s play a game
Build a communications strategy
involving online and offline media
- 24. Step 1: Pick a Scenario
Form groups of 6-8 people
Choose a scenario you want to create a social media strategy for
Examples:
• Training young workers
• Violence in workplace
• Mental health awareness
- 25. Step 2: Who and Why
Scenario: Raise visibility of electoral reform issue through vote swapping service
Why do you want to engage them?
Who Consume Information Create and Communicate Collaborate with Others
Statistics
Media Story of PairVote
Need for reform
Who do you want to engage?
Political
Party How system Promote within party Discuss the issues
Influencers harms party Sign up behind campaign
What is PairVote?
Inspired Why reform needed Get friends Discuss the issues
Youth How to register to sign up behind campaign
- 26. Step 3. Select tools for strategy
Pick tools to achieve objectives
Limited funds, time
Each person has $2
- 30. Want more?
Links to all tools, examples,
additional resources. Photos of
team strategies.
Leave your business card or
email address and I’ll be in touch.
(CC) by jgrimaldi on Flickr.com
- 31. Thanks!
Gerry Kirk
Foster work built on Trust,
Openness, Respect,
Commitment, Courage
Embrace change for advantage
gerry@gerrykirk.net
twitter.com/gerrykirk
facebook.com/gerrykirk
www.gerrykirk.net
Editor's Notes
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- Many to many
Consumers and producers
It’s a conversation
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- Write on flip chart what people are using today / interested in learning about
- Youtube: 4th largest site on internet, largest video site on the web
100 Million visitors / month
15 hours video uploaded every minute
Online video increasing 35% year over year - www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck
Participatory medium - example of contest. This video produced by amateurs < 2 hours
- Youtube: 4th largest site on internet, largest video site on the web
100 Million visitors / month
15 hours video uploaded every minute
Online video increasing 35% year over year - www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck
Participatory medium - example of contest. This video produced by amateurs < 2 hours
- Youtube: 4th largest site on internet, largest video site on the web
100 Million visitors / month
15 hours video uploaded every minute
Online video increasing 35% year over year - www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck
Participatory medium - example of contest. This video produced by amateurs < 2 hours
- Posting the video provides several key benefits:
1. Informative + entertaining, helps to get the message across by watching
2. People from target group spreading the message themselves
3. Viral message, easy to spread
4. Conversation between producers and consumers
- Place to upload and share Powerpoint, Keynote presentations, Word and PDF docs. Grabs notes from slides for the transcript. Add audio to make a webinar. Easier to share content like my presentation or one you create on a topic like mental health. Also an excellent source of material.
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- Use wikis to create collaborative websites, to power community websites, corporate intranets. Wikipedia biggest example.
- Twitter is a service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Evan Williams, co-founder of Twitter describes it as an information network, that tells people what they care about as it is happening in the world. 50 Million tweets sent / day
- 400M active users, 50% log in every day
3M active Pages
Pull in site content, auto post to Twitter
- Favourite new content tool. Brain dead simple content creation and sharing. Send by email to create an attractive post. Get the most out of content by hooking up to Facebook, Twitter, YouTube, Flickr.
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